Online shopping is all the rage nowadays, with many people staying at home and avoiding getting in contact with others. Thanks to online shopping, you can purchase your goods and have them delivered to your doorstep as soon as possible.
The popularity of online shopping is on the rise, which means eCommerce marketing is more important than ever. For your online store to gain more traction, you need to optimise your website and improve its web visibility for users and search engines. That way, you can improve your SEO rankings and attract potential customers.
Improving your rankings is just the beginning. Once you direct traffic to your website and attract visitors, you need to earn their trust and provide them with a user-friendly web experience.
Know More: How To Market Your eCommerce Website?
When it comes to SEO, your priorities are to establish an online presence and improve your rankings. As a result, more people can visit your website, giving you a better chance of boosting sales as well.
However, SEO for eCommerce is slightly different compared to doing SEO for ordinary websites. There are a few key areas that you should focus on when optimising your eCommerce website for digital marketing, which you will discover about today.
4 Tips For Optimising Your Ecommerce Website
1. Focus On Your Top-ranking Pages
Examine your website and inspect which web page garners the most number of visitors. Your high-ranking pages are an example of following the most effective SEO practices, such as creating high-quality content or implementing excellent web design. Whatever the reason for making your top web pages succeed in terms of SEO, focus on these areas to drive more traffic to your website.
Check your top ranking pages and discover why they are performing well on search engines. The most highly visited web pages include the homepage, services page, testimonials page, and blog, so start from there.
After checking your most visited web pages, determine your target keywords that most people are using on search engines like Google and Bing. Insert your target keywords in your top-ranking pages to enhance the content and obtain more organic traffic.
When using target keywords, remember to insert them in your meta titles, meta descriptions, and content. Doing so will enhance the quality of your web pages, improving their web visibility and SEO rankings as a result.
2. Optimise Your Product Pages
Your product pages are a vital part of your eCommerce website. They are the very reason why most people will visit your online store. Optimise your product pages to provide your customers with an engaging and interactive experience.
The difference between online and offline shopping is that, with the former, you cannot inspect the product in person. Since your customers can only look at your goods online, it is an excellent idea to provide them with quality content, such as in-depth descriptions and high-resolution images.
Besides writing lengthy descriptions, you can also include a few customer reviews in your product pages. It will present additional insight into your product’s features and details from other customers’ point of view.
3. Use Internal Links
Creating quality content is one of the most vital tasks of SEO. However, when it comes to technical SEO, you can rely on effective marketing strategies like internal linking to enhance the quality of your content.
Use internal links when creating content for your blog, social media posts, and website. Your links should redirect customers to your high-ranking pages. Internal linking is an effective marketing strategy because it not only enhances your content, but it also helps customers navigate from one page to another with ease.
However, be aware that inserting too many internal links can also harm your SEO. Avoid this at all costs, or else your website will look “spammy”. Instead, limit your internal links to a minimum of at least three to four, depending on your word count.
4. Improve Your Website Speed
Did you know that slow loading times can make a customer leave your website, especially for mobile users? When people visit your online store, they want to view your products without worrying about anything else. That means you should optimise your website to make sure it runs smoothly, so your customers have a splendid time exploring your online store.
To improve your website speed, remove any unnecessary plugins that may be affecting your site’s performance. Consider giving your customers the option to enable cookies so they can explore your website much quicker after each visit. You can also use a responsive theme to enhance the layout of your website without sacrificing its speed and performance.
Web design, SEO, content marketing—all of these are possible with the help of an SEO company in Singapore. Contact our digital marketing agency in Singapore at 6391-0930 if you need help in boosting your SEO rankings!
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