The SEO industry is a competition of websites pitted against one another. Think of it as a gladiatorial arena, where you and a few other people are fighting to achieve the top spot on search engines.
However, with SEO, you have hundreds or even thousands of rivals who want to achieve higher rankings with whatever tools necessary.
Part of achieving a top spot in search engines is adapting to the latest trends. Know the current trends in the SEO industry to increase your rankings and gain insight into consumers. Doing so will let you know what most people are up to regarding search engines and other SEO-related activities.
SEO is always evolving, with innovative features appearing left and right to help consumers and provide convenience. Just look at Google, the number one search engine in the world that continues to change, even when you least expect it. Google often undergoes minimal updates from time to time, which is why you must stay updated with the latest trends.
Fortunately, this list will provide you with everything you need to know about the latest trends for SEO! Take a look at the current trends in the SEO industry this 2020.
5 Trends To Consider For Your SEO
1. Snippets Earn The Most Clicks
As mentioned earlier, Google loves to give free updates and make everyone’s lives more convenient. Part of these updates is featured snippets, one of the best features Google has to offer.
Snippets appear on the first search engine results page (SERP). Having a snippet that features a short piece of your content will help you earn more clicks. The only problem is that getting a snippet is difficult since Google prefers clear and concise responses to commonly asked questions. In that case, enhance the quality of your content by providing users with in-depth answers.
Getting Google to feature your content on a snippet is challenging, but it is worth trying since it can boost your website to earn more clicks. The trick to getting your content featured on a snippet is to answer questions. Provide users with clear, concise, and comprehensive responses that are relevant to your website. Continue to do so in the long run, and Google could just deem your content snippet-worthy!
2. Safety And Security Are Essential
Website security has always been a topic of concern since the dawn of the Internet. After all, accessing any web page will put your private information at risk!
However, since it is the year 2020 already, people should be more comfortable and stress-free when it comes to exploring the Internet. With a boatload of security software tools, there is almost no reason for a website to be prone to malware attacks.
Unfortunately, the dangers of cybersecurity are becoming more common these days, no thanks to advanced programming and malware. For that reason, you should ensure your customers that your website is virus-free!
A safe and secure website will not only protect your users, but it will also boost your SEO and prevent you from getting blacklisted by search engines. In the end, the goal is not only to please search engines but make sure users are comfortable with your website.
3. Mobile SEO Is A Must
One of Google’s many priorities is ranking websites that are well-optimised for mobile phones. It comes as no surprise since more people are using smartphones nowadays. If your website is not mobile-friendly, then you are missing out on a large portion of your target audience!
Remember to optimise your website for mobile phones. It will increase your SEO rankings and provide mobile users with a user-friendly experience whenever they visit your site.
4. Slow Loading Times Are A Deal-breaker
2020 is the start of a new decade of innovation and technology, which means most people are expecting better digital experiences on the Internet. Make sure your website runs optimally by enhancing its performance and SEO. A responsive web page will not just benefit users, but it can also boost your SEO rankings.
Slow loading times can give a poor first impression of your brand! Improve your website speed to provide visitors with a user-friendly experience.
5. Utilise Artificial Intelligence
Incorporating artificial intelligence (AI) is an excellent way to show that your website is hip and contemporary. Not only that, but AI can boost your SEO rankings! You could use chatbots, content analysing tools, and many other AI-based software programs to give your website visitors a one-of-a-kind digital experience.
Also, in due time, using AI can help your progress by gathering critical data based on your website performance. Apply AI on your site to increase your SEO rankings and give users more reasons to visit your website!
The digital marketing industry is evolving, which leads to more disruptions and changes in the future. Always stay updated with the latest trends to come up with better SEO strategies!
For more tips and tricks, contact our SEO company in Singapore at 6391-0930.