SEO Pricing in Singapore Expectations vs Reality


SEO services in Singapore are a great tool to assert digital competence and dominance; however, they come with a price. SEO pricing in Singapore varies depending on the packages: Freelance package, basic SEO package, and advanced SEO package.

Staying visible amidst the expanding sea of online content is a challenge faced by businesses worldwide. In Singapore, a city known for its technological prowess, the role of Search Engine Optimisation (SEO) has become important in steering businesses toward online success. This article explores the role that SEO plays in driving online visibility, enhancing brand recognition, and maximising profitability. The cost of SEO services in Singapore varies among companies, with each offering a range of packages at different price points. Assessing your goals and budget will help you determine the most suitable option for achieving your objectives. The article will also break down the costs associated with SEO efforts, providing insights to help you make sound decisions that contribute to sustainable growth.


Here are some of the basic SEO services that an SEO Agency offers:



Get the most out of your investment by engaging  tailored services to your objectives. With expertise in both local and global markets, SEO agencies are able to support your business in optimising effective strategies for success.


ALSO READ:  What is SEO Copywriting and why is it important?


Part 1: Facing Reality: SEO Services Pricing In Singapore

How Much Do SEO Services Cost?

Most SEO agencies these days follow a monthly charge for SEO packages. It is a preferred option among businesses when they need to outsource their SEO completely.


It is by far the most promising method for maximising the impact of your SEO efforts. It demands commitment on both sides—thus—it is also crucial to operate smoothly and efficiently with a digital marketing agency.


It is safe to say that the price of SEO packages in Singapore can be anywhere from S$300 to S$3000 per month or more based on the scope of work. For instance, if you’re looking to have more keywords, more content submissions, and more technical issues to fix, then you might need to sign up for a comprehensive package rather than a standard one.


In addition, depending on your current rankings and competition, an SEO agency may also recommend you to include more keywords and strategies in your package to optimise your website even better—and these come at a higher SEO cost in Singapore.


Furthermore, if you are on a rushed timeline and want to see results in a shorter time, you have to pay more. But, even with the top-up, you should keep in mind that SEO takes time to take results—three to five months, on average.


Cost of SEO Services


The cost of SEO services can vary greatly depending on the type of SEO package that you will get for your business. Below are your options:


1. Freelance SEO Package

For a freelance SEO package, the starting cost ranges from $200 to $400 monthly. You can find many freelancers online who offer SEO services at less competitive prices. If you have a limited budget, hiring a freelancer for SEO can be a viable option.


While hiring a freelancer for SEO services may seem like a cost-effective solution, it’s crucial to consider the potential limitations. One major hindrance is that a freelancer may not have a team of professionals, such as SEO copywriters, SEO strategists, link builders, or web developers, to help with the project. As a result, it may take longer for a freelancer to complete the work compared to an SEO agency with a team of experts.


In addition, freelancers may have limited access to the latest SEO tools and software. SEO agencies usually have a wide range of tools and software to help with keyword research, competitor analysis, and link building. However, freelancers may not have the budget to subscribe to all the necessary tools, potentially limiting their ability to deliver optimal results.


2.  Basic SEO Package From An Agency

The starting cost of a basic SEO package from an agency is typically between S$400 to S$700 per month. This package is suitable for small businesses that face minimal competition.


During the first month, the SEO agency will perform a website audit to identify priority pages and address any issues. The following months will focus on content development and link-building strategies.


  • Preliminary Assessment: website audit, competition analysis, backlink analysis
  • Keyword Research: identifying a set number of keywords to be targeted using keyword research tools and/or Google Analytics
  • Existing Content Optimisation & SEO Copywriting
  • Content Development and Distribution
  • On-Site Page Optimisation
  • External Inbound Linking
  • Internal Linking
  • SEO Reporting


3. Advanced SEO Package

An advanced SEO package usually starts at $700 per month or higher. It’s recommended for small businesses with low to medium competition and less complex websites.


Compared to a standard package, it offers more optimised keywords. That depends from one SEO agency to another, but generally speaking, an advanced SEO package has a higher cost because of the set keywords optimised to rank for SERPs.


Hiring an SEO company that offers cheap but low-quality service can affect your search engine rankings and hurt your reputation. So, it pays to remember that while you may save some cost by subscribing to cheap SEO packages, it is not always the best decision to make.


SEO is a continuous process that should be at the core of your digital marketing campaign. The ability of your website to consistently rank in the search engine depends mainly on how you maintain your SEO activities.


As mentioned above, depending on the competition and industry, it might take more than 4 to 6 months to see the SEO result. Hence, you should budget for a minimum 6-month commitment to the SEO contract with the agency.


Part 2: The Reality of SEO Pricing In Singapore

Is SEO Worth Spending? 

We cannot stress further how SEO is a huge investment for your business. While it takes quite some time to see results, you can rest assured that every dollar you spend on SEO will deliver long-term improvements, allowing you to reap as long as your company lasts.


Now it has been established that SEO is indeed an investment—the question now is how much you should invest in SEO. Of course, it can still depend on your goals and how you are currently spending your digital marketing budget.


When Should You Start SEO?

If your marketing budget allows, SEO is an investment that should start sooner rather than later. Time is a valuable asset in SEO, and the longer you delay investing in a thriving SEO campaign, the longer it will take to garner free traffic.


Even if you are a one-person shop, SEO is still a very vital investment. It may make more sense to perform SEO by yourself than to hire an SEO agency to handle it for you.


Part 3: Starting Your SEO Campaign

Is SEO Important For Your Business?

Why do you want to rank at the top of search results? The answer is simple.


Importance of SEO for Your Business


About 75% of people who search online never look past the first page of the first results. It means that if you want more customers to find and contact your business, you need to rank in the top search results for keywords and phrases related to your business.


Research shows that the first page of organic search results has a 71% click-through rate (CTR), and pages two and three have a combined CTR of only 6% — a drastic decline.


What is the moral of the story? The higher you rank in search engine results pages, the more people will find and visit your website. It means you can reach more customers and earn more revenue for your business.


Finding Your Best Match

Choosing the best SEO company that truly understands what your business is about and the needs of your business is paramount to the success of your SEO campaign. It is crucial to make sure that your SEO company is asking the right questions about your business, such as your experiences with online marketing, your expectations, and your company’s priorities in terms of marketing.


Whether you are starting an e-commerce shop or a veteran in the industry, increasing your search engine ranking using SEO should be your priority. With the market trends going up and down, you should be on your toes whilst managing other priorities. Keep in mind that SEO companies, whether local or international, should help you reach out to more people, prospective customers and clients alike.


Remind yourself about your priorities; are you planning to expand your business internationally? Launch a new product for another demographic? Besides asking your SEO consultant in a Singapore agency about the best course of action for each plan, you should never hesitate to ask for a second opinion from another SEO agency.


If you are looking for an SEO agency in Singapore to help propel your online presence, look no further than OOm. Get in touch with us today.

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