What Does an SEO Agency Do and Should You Hire an SEO Agency?

May 29 2020

SEO Singapore: What Does an SEO Agency Do?

Written by Peach Angeles



Building a website is one thing, but letting users know that it exists and making it easy for them to find is another. 


A website that merely exists on the Internet is not enough. Joining forces with an SEO agency in Singapore is essential to help your site grow, drive traffic, and earn your business more revenue. 


By now, you have probably heard about search engine optimization (SEO)—its benefits and just how much successful businesses today invest in it. But, while it’s the case, you probably don’t know in detail what an SEO agency does. 


In the most basic definition, an SEO agency helps organizations get business from search engines. But, exactly how it’s done is where things become complex—to say the least. 


SEO Statistics that Matter in 2020

Forbes, citing Borrell Associates, predicted that by 2020, US businesses will spend as much as $80 billion on SEO services—an investment that is significantly higher than the previous years when businesses spent $65.26 (2016) and $79.27 billion (2018) on SEO. 


This trend is mirrored elsewhere in the world, with the global market for web content, search portals, SEO services, and social media projected to grow at an 18.5% CAGR or $772.9 billion by 2022. This is in comparison to the $391.9 billion value in 2018, having grown at a CAGR of 16.3% from 2014.



SEO and COVID-19: How the Pandemic is Highlighting the Value of SEO

In today’s digital age, it’s no longer news that the majority of businesses are directing their resources towards digital marketing strategies. However, this is further emphasised in this time of a pandemic that has moved the world online—online sales are skyrocketing, but users are also looking for information like recipes, DIY projects, and homeschooling.   


During this period, SEO can help you predict and find opportunities. It allows you to monitor your competitors as well as the changes in your sector and consumer behaviour thus, adapt your digital marketing strategies as they happen. These mean that right now is the perfect time to dive into SEO and if your business already relies on search, good for you because you could be seeing higher traffic at this time. 


Read More: Digital Marketing in Singapore Amidst COVID-19 Crisis


In the article that follows, we will discuss in as much detail as possible what an SEO agency does, how they do their work, and how you can benefit from their services.




Part I: What is SEO?

SEO is an umbrella term of digital marketing strategies whose primary objective is to increase visibility in organic search results. In much simpler terms: get yourself to the first page of Google search results. 


But, why does it matter anyway? 


Well, 97% of consumers turn to the Internet to find products and services and 93% of these consumer experiences start with a search engine. As a business, you have to show up where users are searching and the closer you are to the top of search results, the higher the chances of these users engaging with your site.



In its earlier versions, success in SEO was marked exclusively by improved rankings for key search terms. But, as search engines continue to focus on delivering the best user experience possible, the goal has become increasing visibility in searches across multiple devices and enriching user journeys through websites to ultimately convert prospects to customers. 


There are several factors that influence a website’s rankings and the following are the ones regarded to matter the most in SEO:



What Does an SEO Agency Do?

An SEO agency in Singapore, like OOm, is equipped with the resources to get your website to rank on the first page of search results by working on the above factors that will influence SEO rankings. With SEO, your business will achieve the following: 


  • boost visibility 
  • drive traffic
  • gain leads 
  • increase conversions 
  • maximise ROI 


We work to optimize your site for search engines, particularly Google, to increase its chances to rank on the first page of SERPs for keywords and phrases that are relevant to your business.  We employ a range of strategies including auditing your site, developing a custom SEO strategy, and carrying out the outlined tactics to help you reach your business goals. 


But, what does an SEO agency do to make these happen?  


SEO Services to Look for in an SEO Company

Each SEO agency is unique in terms of the range and quality of services they offer. But, what any SEO provider should be offering in their standard services should feature the following: 


Website AuditHow well is your website currently performing? 

Competitor AnalysisWhat is working well for your competitors in the industry?  

Content Analysis – Is your website content relevant, engaging, and SEO-friendly? 

Keyword Research – What keywords does your target audience search for? 

On-Page OptimizationAre the page titles and meta descriptions optimized for the target keywords? 

Off-Page Optimization Is your website earning quality links and mentions across the web?  


Hiring an SEO agency is like hiring an accountant to help you with bookkeeping or a cleaning company to clean your carpets: you are partnering with an agency who are experts in what they do and that is to make you visible and rank high in search engines. 


Let’s say you own a home design store in Singapore and you specialise in French linen bedding. You want to get more leads to your business and attract customers through Google. So, you find a reputable SEO agency in Singapore to help. 


A few months later into SEO, your website starts to appear at the top of SERPs for searches like home design stores in Singapore or French linen bedding online and things start to get busy, all due to the leads flowing in from organic searches—this is how you would know that your SEO is working.



Part II: What are the Benefits of Working with an SEO Agency in Singapore?

In today’s competition, taking the time to learn, implement, and adjust an SEO campaign just isn’t an option. So, you have to find a reputable SEO company to do the job for you. 


An SEO onboarding process outlines the steps involved in the contract and ensures that your SEO provider never misses a step along the way. 


What Happens Next When You Sign Up for SEO Services?


The most reliable SEO agencies will treat your website as if it’s their own. They will make SEO-related decisions that will maximise your ROI and look at your site from every angle to make sure that you’re getting the most out of your investment. 


In some cases, they may offer additional services like content marketing or copywriting to further boost the content side of your SEO strategy. OOm, for instance, offers content marketing services which include blog article writing and social media content development, among others. 


All the benefits of using an SEO company can be summarised into the fact that they have the expertise in helping your business rank on search engines with an ultimate goal of driving traffic to your website and converting them into customers. 


Let’s break them down further below: 


Why You Should Use an SEO Company in Singapore

Boost Your Search Engine Rankings 

Using advanced tools and updated strategies, a qualified SEO agency can help your site rank higher in the search engines. It has a team of SEO specialists who know just what it takes to make your website look more attractive to Google and users alike, using the right keywords, site architecture, and content. 


Improve Quality of Website Traffic 

As your SEO provider helps you rank higher on search engines, they also help increase the quality of traffic to your site. Think about it this way: if you are ranking for your targeted keywords or phrases then the traffic that you are driving to your site is more relevant because the users are already likely interested in your products or services. 


Get Measurable Results 

Unlike some traditional marketing strategies (TV commercials and print ads), results from SEO can easily be tracked and measured throughout the campaign. A reliable SEO company provides a monthly analytic report on your SEO campaigns that provide insights into how the services are providing value for your business. 


Is Hiring an SEO Company Really Necessary?

Well, if you want to drive quality traffic, maximise the potential of your website, and ultimately grow your business, engaging an SEO company is a great decision. 


However, what you should know is that SEO is a long-term process and it can take a while to see changes in your rankings. Sure, sometimes the results may be visible in a few days, but there’s no guarantee to that because it can also take a few weeks, even months, for your SEO efforts to reflect. There is no way this process can be accelerated and what a reliable SEO agency can guarantee you is that once your website is well optimized, you will eventually see traffic to your website and you will keep your positions longer.


It also explains why SEO is a continuous process that has to be maintained to ensure long-term and profitable success in search engines—given that is the case, you should be ready for SEO to take a huge chunk of your marketing budget. 


But, exactly how much should you pay for SEO? 


How Much Does SEO Cost in Singapore?

While the purpose of SEO is clear, the cost of using an SEO agency in Singapore can vary significantly based on your goals and the types of strategies that will be implemented to achieve them. 


It boils down to many other factors such as the following: 


  • Size of your website 
  • Level of competition 
  • How fast you want to see progress 
  • Number of pages that require optimization 
  • Number of technical issues that have to be fixed 
  • Number of backlinks needed to establish a strong link profile 


For a more specific estimate of the cost of SEO in Singapore, read SEO Pricing in Singapore: Expectations and Reality


When all these things are settled, how do you find the best SEO service out there?




Part III: What Should You Look for in an SEO Agency in Singapore?

A reliable SEO company is the one that delivers actual results for their clients. Here are the factors that you should look for in an SEO provider: 


Proven Track Record 

An SEO agency in Singapore with verified customer reviews can give you a window into how satisfied their customers are or not. As you would expect, a rogue SEO company will have a slew of bad reviews from clients they may have taken advantage of in the past. So, don’t trust anyone who appears to be as such. Always look for reviews and maybe even portfolio, awards and recognitions, or case studies may help. 


Customised Services 

Have they worked with a similar business in your industry before? What results were they able to deliver? When looking for an SEO agency, look for one that can offer strategies that are tailored to the specific goals of your business. A plus point if they are already knowledgeable about your industry and understands your target audience and business goals. 


In-House Services 

Some SEO agencies outsource their work to another SEO provider in an effort to save money. While there’s nothing wrong to that, it’s better if you can find a company that performs all the work in-house. It’s one indication of a company’s competence and you may want to shop around for one that provides comprehensive SEO services that can better meet your requirements. 

In addition to these, some factors you should consider is how long an agency has been in the business, what types of services they offer, and costs. The goal here is to find a company that can align with your campaign goals and from there, craft a tailored strategy for you.



SEO is a good investment, provided that you put your money to the people that deserve your trust. You see, not all SEO agencies will live up to their promises long-term, thus you’ll want to avoid any SEO agency that makes promises similar to any of the following: 


  • Overnight rankings 
  • Instant doubled traffic 
  • Immediate new leads 
  • X number of backlinks in an x time period 
  • Quick turnaround time


True, there are businesses that can make these happen, but these are black-hat SEO tactics that cannot be maintained long-term. What’s worse is that it can eventually get your website penalised.  


So, How Do You Avoid Falling Into an SEO Scam?

Aside from the factors listed above, below are steps you can take to distinguish a reliable agency from a shady one. 


  • Discuss the contents of the contract and have them explain in detail the terms they are proposing and what each service entails. 
  • Ask about their cancellation terms. You wouldn’t want to be locked in a contract with an agency that you don’t enjoy working with, would you? 
  • Who provides who and when? Who do you talk to for your concerns? Make sure that you have someone you can hold accountable for any issues. 
  • Some agencies claim ownership of the website, particularly if they’re building from scratch.  It’s best to work with a company that allows you to own the site. 
  • Clarify fees and request for an itemised receipt of the services you are availing. In most cases, SEO agencies in Singapore have packages therefore, you’ll want to assess which ones can provide you with the best value for your money. But, remember, the cheapest is not always the best option. 


Final Thoughts: Why Work with OOm Singapore

Finding an SEO agency in Singapore to partner with is no small matter. You will want to work with someone who is capable of delivering results for as long as you plan to grow. 


At OOm, we take pride in our proven track record of long-term partnerships with our clients that are based on trust and mutual growth. We set ourselves apart from the competition by offering transparency, commitment, and accountability. 


We wouldn’t last for more than a decade if we’re merely a quick-fix for a few weeks of better rankings. While we don’t guarantee doubled traffic overnight, instant leads, or a specific figure of backlinks, what we promise, instead, is our long-term commitment to deliver long-lasting success in your marketing investments. 


As a digital marketing agency, OOm not only offers SEO services but a full-suite of digital marketing services that includes content marketing, Google marketing, web development and maintenance, and more.  


Ready to discover what OOm can do for you? Get in touch with us today by visiting our website.


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