What Does an SEO Agency Do and Should You Hire an SEO Agency?



Building a website is one thing, but letting users know that it exists and making it easy for them to find is another. 


A website that merely exists on the Internet is not enough. Joining forces with an SEO agency in Singapore is essential to help your site grow, drive traffic, and earn your business more revenue. 


By now, you have probably heard about search engine optimization (SEO)—its benefits and just how much successful businesses today invest in it. But, while it’s the case, you probably don’t know in detail what an SEO agency does.


In the most basic definition, an SEO agency helps organisations get business from search engines. But, exactly how it’s done is where things become complex—to say the least.


SEO Statistics that Matter in 2021

The Internet has changed the world of marketing forever. Thanks to a growing community of internet users in the early 2000s, SEO has established its relevance and become crucial for business growth and expansion.


This 2021, SEO remains just as relevant as ever, and we have proof that says so. One example is how 68% of online experiences begin on search engines. By optimising your website for Google, Bing, and other search engines, you can connect with thousands of potential customers.


Another fun fact about SEO services is that 53% of all website traffic comes from organic search. That means you can build trust if you improve your SEO rankings. Doing so should help your website rank higher on many search results.




SEO and COVID-19: How the Pandemic is Highlighting the Value of SEO

In today’s digital age, it’s no longer news that most businesses are directing their resources towards digital marketing strategies. However, this is further emphasised in this time of a pandemic that has moved the world online. Online sales are skyrocketing, but users are also looking for information like recipes, DIY projects, and homeschooling.


During this period, SEO can help you predict and find opportunities. It allows you to monitor your competitors as well as the changes in your sector and consumer behaviour. Therefore, you should adapt your digital marketing strategies as they happen. That means that right now is the perfect time to dive into SEO and if your business already relies on search, good for you because you could be seeing higher traffic at this time.


READ MORE: Digital Marketing in Singapore Amidst COVID-19 Crisis


In the article that follows, we will discuss in as much detail as possible what an SEO agency does, how they do their work, and how you can benefit from their services.



Part I: What is SEO?

SEO is an umbrella term of digital marketing strategies whose primary objective is to increase visibility in organic search results. In much simpler terms: get yourself to the first page of Google search results. 


But, why does it matter anyway? 


Well, 97% of consumers turn to the Internet to find products and services and 93% of these consumer experiences start with a search engine. As a business, you have to show up where users are searching and the closer you are to the top of search results, the higher the chances of these users engaging with your site.



In its earlier versions, success in SEO was marked exclusively by improved rankings for key search terms. But, as search engines continue to focus on delivering the best user experience possible, the goal has become increasing visibility in searches across multiple devices and enriching user journeys through websites to ultimately convert prospects to customers. 


There are several factors that influence a website’s rankings and the following are the ones regarded to matter the most in SEO:



What Does an SEO Agency Do?

An SEO agency in Singapore, like OOm, is equipped with the resources to get your website to rank on the first page of search results by working on the above factors that will influence SEO rankings. With SEO, your business will achieve the following: 


  • Boost visibility
  • Drive traffic
  • Gain leads
  • Increase conversions
  • Maximise ROI


We work to optimise your site for search engines, particularly Google, to increase its chances to rank on the first page of SERPs for keywords and phrases that are relevant to your business.  We employ a range of strategies, including auditing your site, developing a custom SEO strategy, and carrying out the outlined tactics to help you reach your business goals. 

But, what does an SEO agency do to make these happen? 


SEO Services to Look for in an SEO Company

Each SEO agency is unique in terms of the range and quality of services they offer. But, what any SEO provider should offer in their standard services should feature the following:


Website AuditHow well is your website currently performing? 

Competitor AnalysisWhat is working well for your competitors in the industry?  

Content Analysis – Is your website content relevant, engaging, and SEO-friendly? 

Keyword Research – What keywords does your target audience search for? 

On-Page Optimisation – Are the page titles and meta descriptions optimised for the target keywords?

Off-Page Optimisation – Is your website earning quality links and mentions across the web? 


Hiring an SEO agency is like hiring an accountant to help you with bookkeeping or a cleaning company to clean your carpets: you will partner with experts in what they do to make you visible and rank high in search engines.


Let’s say you own a home design store in Singapore, and you specialise in French linen bedding. You want to get more leads to your business and attract customers through Google. So, you find a reputable SEO agency in Singapore to help.


A few months later, your website should start to appear at the top of SERPs for search queries, like home design stores in Singapore or French linen bedding online. As a result, things begin to get busy, all due to the leads flowing in from organic searches—this is how you would know that your SEO is working.



Part II: What are the Benefits of Working with an SEO Agency in Singapore?

In today’s competition, taking the time to learn, implement, and adjust an SEO campaign just isn’t an option. So, you have to find a reputable SEO company to do the job for you. 


An SEO onboarding process outlines the steps involved in the contract and ensures that your SEO provider never misses a step along the way. 


What Happens Next When You Sign Up for SEO Services?



The most reliable SEO agencies will treat your website as if it’s their own. They will make SEO-related decisions that will maximise your ROI and look at your site from every angle to make sure that you’re getting the most out of your investment. 


In some cases, they may offer additional services like content marketing or copywriting to further boost the content side of your SEO strategy. OOm, for instance, offers content marketing services which include blog article writing and social media content development, among others. 


All the benefits of hiring an SEO company can be summarised into the fact that they have the expertise in helping your business rank on search engines with the ultimate goal of driving traffic to your website and converting them into customers.


Let’s break them down further below: 


Why Should You Hire an SEO Company in Singapore?


Boost Your Search Engine Rankings 

Using advanced tools and updated strategies, a qualified SEO agency can help your site rank higher in the search engines. It has a team of SEO specialists who know just what it takes to make your website look more attractive to Google and users alike, using the right keywords, site architecture, and content. 


Improve Quality of Website Traffic 

As your SEO provider helps you rank higher on search engines, they also help increase the quality of traffic to your site. Think about it this way: if you are ranking for your targeted keywords or phrases, then the traffic that you are driving to your site is more relevant because the users are already likely interested in your products or services.


Get Measurable Results 

Unlike some traditional marketing strategies (TV commercials and print ads), results from SEO can easily be tracked and measured throughout the campaign. A reliable SEO company provides a monthly analytic report on your SEO campaigns that provide insights into how the services are providing value for your business.


Is Hiring an SEO Company Really Necessary?

If you want to drive quality traffic, maximise the potential of your website, and ultimately grow your business, engaging an SEO company is a great decision.


However, what you should know is that SEO is a long-term process, and it can take a while to see changes in your rankings. Sure, sometimes the results may be visible in a few days, but there’s no guarantee that because it can also take a few weeks, even months, for your SEO efforts to reflect. There is no way this process can be accelerated.


What a reliable SEO agency can guarantee you is that once your website is well optimised, you will eventually see traffic to your website.


It also explains why SEO is a continuous process that has to be maintained to ensure long-term and profitable success in search engines. If that is the case, you should be ready for SEO to take a huge chunk of your marketing budget. 

But exactly how much should you pay for SEO?


How Much Does SEO Cost in Singapore?

While the purpose of SEO is clear, the cost of using an SEO agency in Singapore can vary significantly based on your goals and the types of strategies that will be implemented to achieve them.


It boils down to many other factors such as the following: 


  • Size of your website 
  • Level of competition 
  • How fast you want to see progress 
  • Number of pages that require optimisation
  • Number of technical issues that have to be fixed 
  • Number of backlinks needed to establish a strong link profile 


For a more specific estimate of the cost of SEO in Singapore, read SEO Pricing in Singapore: Expectations and Reality


When all these things are settled, how do you find the best SEO service out there?



Part III: What Should You Look for in an SEO Agency in Singapore?



A reliable SEO company delivers actual results for their clients. Here are the factors that you should look for in an SEO provider:


Proven Track Record 

An SEO agency in Singapore with verified customer reviews can give you a window into how satisfied their customers are or not. As you would expect, a rogue SEO company will have a slew of bad reviews from clients they may have taken advantage of in the past. So, don’t trust anyone who appears to be as such. Always look for reviews, and maybe even a portfolio, awards and recognitions, or case studies.


Customised Services 

Have they worked with a similar business in your industry before? What results were they able to deliver? When looking for an SEO agency, look for one that can offer strategies that are tailored to the specific goals of your business. A plus point if they are already knowledgeable about your industry and understands your target audience and business goals.


In-House Services 

Some SEO agencies outsource their work to another SEO provider in an effort to save money. While there’s nothing wrong with that, it’s better if you can find a company that performs all the work in-house. It’s one indication of a company’s competence, and you may want to shop around for one that provides comprehensive SEO services that can better meet your requirements.


In addition to these, some factors you should consider are how long an agency has been in the business, what types of services they offer, and the costs of outsourcing. The goal here is to find a company that can align with your campaign goals. From there, craft a tailored strategy for your business.



SEO is a good investment, provided that you put your money into the people that deserve your trust. You see, not all SEO agencies will live up to their promises long-term. Therefore, you’ll want to avoid any SEO agency that makes promises similar to any of the following:


  • Overnight rankings 
  • Instant doubled traffic 
  • Immediate new leads 
  • The number of backlinks in an x time period
  • Quick turnaround time


True, there are businesses that can make these happen, but these are black hat SEO tactics that cannot be maintained long-term. What’s worse is that it can eventually get your website penalised  


So, How Do You Avoid Falling Into an SEO Scam?

Aside from the factors listed above, below are steps you can take to distinguish a reliable agency from a shady one. 


  • Discuss the contents of the contract and have them explain in detail the terms they are proposing and what each service entails. 
  • Ask about their cancellation terms. You wouldn’t want to be locked in a contract with an agency that you don’t enjoy working with, would you? 
  • Who provides who and when? Who do you talk to for your concerns? Make sure that you have someone you can hold accountable for any issues. 
  • Some agencies claim ownership of the website, particularly if they’re building from scratch.  It’s best to work with a company that allows you to own the site. 
  • Clarify fees and request for an itemised receipt of the services you are investing in. In most cases, SEO agencies in Singapore have packages. Therefore, you’ll want to assess which ones can provide you with the best value for your money. But, remember, the cheapest is not always the best option.


Final Thoughts: Why Work with OOm Singapore

Finding an SEO agency in Singapore to partner with is no small matter. You will want to work with someone who is capable of delivering results for as long as you plan to grow. 


At OOm, we take pride in our proven track record of long-term partnerships with our clients that are based on trust and mutual growth. We set ourselves apart from the competition by offering transparency, commitment, and accountability. 


We wouldn’t last for more than a decade if we’re merely a quick-fix for a few weeks of better rankings. While we don’t guarantee doubled traffic overnight, instant leads, or a specific figure of backlinks, what we promise, instead, is our long-term commitment to deliver long-lasting success in your marketing investments. 


As a digital marketing agency, OOm not only offers SEO services but a full suite of digital marketing services that include content marketing, Google marketing, web development and maintenance, and more. 


Ready to discover what OOm can do for you? Get in touch with us today by visiting our website.


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