Search engine optimisation (SEO) is arguably one of the most well-known strategies in the digital marketing industry. If you want to make your website visible online, then SEO is your ideal marketing strategy.
However, another digital marketing strategy you might consider is SCO, also known as social channel optimisation. By including SCO in your marketing efforts, you can improve your online presence and reach your target audience.
What exactly is SCO, and how does it differ from SEO?
What Is Social Channel Optimisation (SCO)?
SCO is the process of optimising your website content for social media. The main goal of SCO is to make your website more visible on various social networking channels, such as Facebook, Instagram, Twitter, etc.
With SCO, you can enhance your SEO efforts to rank higher on Google and search for better keywords. The difference between SCO and SEO is that the former focuses on optimising and distributing your content on social media to be seen, known, and heard by potential customers on Facebook, LinkedIn, and other social media networks.
Compared to SEO, SCO is a lot more specific. Instead of optimising your website for search engines, your priority is to find channels and platforms where customers can discover your business. To do so, you can share your website content, mainly links to your blog and other pages, on various channels like Google and Facebook.
Ultimately, SCO revolves around connecting with audiences on different social media networks. A great example of this method is using social media networks like Facebook and LinkedIn. You can promote your business on both channels to reach two types of audiences: consumers and businesses.
Facebook is for consumers, while LinkedIn is for businesses. Connecting with these two types of audiences can help you establish your relevance more efficiently. You can make a name for your brand as an industry leader and expert to build trust and attract more customers or clients.
LEARN MORE: The Ultimate Guide To LinkedIn Marketing In 2021
What Is Search Engine Optimisation (SEO)?
SEO is all about optimising your website so search engine crawlers can easily index it, thus affecting your rankings and online presence in the process. You might confuse SEO with SCO, which is understandable. After all, they sound almost the same.
However, SEO is different in terms of objectives and methods. For example, the goal of SEO is to increase the quantity and quality of organic traffic to your website. To achieve this, you must make your website SEO-friendly by following effective SEO practices, such as:
- Compressing your images
- Utilising keywords for title tags and meta descriptions
- Implementing responsive web design for mobile.
- Build backlinks
These SEO practices can help search engine bots crawl through your website more easily, thus positively influencing your rankings as a result.
What Do You Need SEO And SCO?
In the end, both SEO and SCO play a vital role in your digital marketing strategy in Singapore (SG). SEO will boost your search engine rankings, while SCO will help you generate leads on various social channels.
Your SCO strategy’s success depends on a few factors:
- Phone calls
- Email subscribers
- Messages and interactions on social media
- Social media followers
As long as you maintain a healthy and long-lasting connection with your audience on social media, then your SCO strategy will most likely succeed. Combine this with SEO, and you will even have a better chance of success.
SEO and SCO both require precision planning and execution. That’s why you might want to partner with an SEO agency in Singapore for extra help.
Contact OOm at 6391-0930 to learn more about the importance of SEO, SCO, and other digital marketing services.