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Search Engine Optimisation (SEO) is arguably one of the most well-known strategies in the digital marketing industry. SEO is the ideal marketing channel if you want your website to become more visible online.
However, another digital marketing strategy you might consider is SCO, also known as social channel optimisation. You may increase your web visibility and reach your target audience by including SCO in your digital marketing campaigns.
Read on to learn what exactly SCO is and its difference from SEO.
What Is Social Channel Optimisation (SCO) in Digital Marketing?
SCO is the process of optimising and disseminating website content for social media. The main goal of SCO in digital marketing is to make a website more visible on various social networking channels, such as Facebook, Instagram, Twitter, TikTok, etc.
With SCO, you can enhance your SEO efforts to rank higher on Google and expand your customer reach. . A great example of this method is using social media networks like Facebook and LinkedIn. You can promote your business on both channels to reach two types of audiences: consumers and businesses.
Facebook is for consumers, while LinkedIn is for businesses. Connecting with these two types of audiences can help you establish your relevance more efficiently. You can make a name for your brand as an industry leader and expert to build trust and attract more customers or clients.
What Is Search Engine Optimisation (SEO)?
SEO is about optimising your website so search engine crawlers can easily index it and affect your rankings and online presence. You might confuse SEO with SCO, which is understandable. After all, they sound almost the same, just one letter difference
However, SEO is different in terms of objectives and methods. For example, the goal of SEO is to increase the quantity and quality of organic traffic to your website. To achieve this, you must make your website SEO-friendly by following effective SEO practices, such as:
- Compressing images
- Utilising keywords for title tags and meta descriptions
- Implementing responsive web design for mobile.
- Build backlinks
These are some of the best SEO practices that can help search engine bots crawl through your website more easily, thus positively influencing your rankings.
LEARN MORE: Search Engine Optimisation (SEO) Guide 2022
The Differences Between SEO And SCO
The difference between SEO and SCO is that the former focuses on optimising and distributing your content on social media to be seen, known, and heard by potential customers on Facebook, LinkedIn, and other social media networks.
Compared to SEO, SCO is a lot more specific. Instead of optimising your website for search engines, your priority is to find channels and platforms where customers can discover your business.
Shown below is the comparison of the differences between the two so you can see how different SEO and SCO are from one another.
Which One Do You Need Between SEO And SCO?
In the end, SEO and SCO play a vital role in your digital marketing strategy in Singapore. SEO will boost your search engine rankings, while SCO will help you generate leads and expand customer reach on various social channels.
Your SCO marketing campaigns will have a higher success rate if you maintain a strong and lasting relationship with your audience on social media. You will even have a better chance of success if you combine this with SEO.
Furthermore, it is best to run omnichannel marketing, a business strategy that lets you interact with consumers on multiple platforms. In doing so, you can fulfil consumers’ needs through various means.
For example, aside from running a brick-and-mortar store, you can also build an e-commerce website and mobile app so your target audience can reach out to you in different ways. Doing so gives potential customers more options and chances to discover and engage your business.
LEARN MORE: 23 Top E-commerce Marketing Trends In Singapore for 2023 [Interlink article]
Here is an example of how SCO affects SEO. This user’s input of ‘Amazon’ on Google and SCO marketing campaigns posted on Twitter are on the first SERP.
Besides social channel optimisation, other terms share the same acronym of SCO: search channel optimisation and sales cycle optimisation. The difference between these two is that the former is about boosting the ranking and visibility of campaigns on search engine results pages (SERPs). The latter, on the other hand, helps businesses to communicate with their target audience effectively.
The Bottom Line
Both SEO and SCO require meticulous planning and implementation. Collaborate with an SEO agency in Singapore if you need help creating more engaging digital marketing campaigns.
Contact OOm at +65 6690 4049 or leave a message on our website if you want to learn more about the importance of SEO, SCO, and other digital marketing services.