‘Fearless’ Branding: How Taylor Swift Achieves Marketing Success

In this article, we will explore how Taylor Swift has transformed her brand into a marketing powerhouse and examine the strategies she employed during her Eras Tour. We will also delve into how other brands in Singapore have successfully harnessed these trends to generate content for their own brand and social media channels. Learn more.

Ultimate Guide to Google Performance Max Campaigns (2023)

Performance Max (PMax) was first introduced in Nov 2021 with a primary objective to generate leads and boost online sales and in-store visits without adopting the Google Merchant Center product feed. As of September 2022, this new campaign type has replaced all smart shopping campaigns. It has become a new way to purchase Google ads across YouTube, Display, Search, Discover, Gmail and Maps from a single campaign. In short, Performance Max helps you boost performance according to your specific conversion goals, while optimising performance in real-time across channels via Smart Bidding, which aims to deliver more conversions and value.

The Thrilling Race of F1: How It Reinvented Its Marketing Strategy for Success

Formula 1 (F1), more than just a high-octane sport, is a thriving business model that has undergone a remarkable transformation in its marketing strategy. But to understand this journey, we must first delve into its roots. In this article, we will explore how F1 evolved from a struggling entity to a global sensation, all thanks to its revamped marketing strategy.

Threads: Instagram’s New Avenue for Marketers to Explore

In a world where social media connects us all, Instagram has taken a bold step to redefine how we interact with our inner circles. Say hello to Threads — a messaging app that reimagines the way we share and communicate, bringing us closer than ever before. Recently introduced in a momentous announcement, Threads promises a new era of text sharing with seamless integration into the Instagram ecosystem.

Barbie Takes the World by Storm: A Tale of Collaborations and Social Media Frenzy

Introduction In the ever-changing landscape of consumer trends and preferences, few brands can claim the remarkable resurgence achieved by Barbie. The brand faced a challenging period between 2013 and 2018, prompting questions about its enduring relevance. However, with innovative marketing strategies and the premiere of the newest ‘Barbie’ movie, the brand not only bounced back […]