Google Ads PPC Advertising 2024: A Beginner’s Guide

  Conquering the digital landscape in Singapore requires a multi-pronged approach. While SEO (Search Engine Optimisation) remains crucial for long-term organic visibility, businesses often crave a faster way to reach their target audience to generate leads or sales more immediately. This is where Google Ads PPC (Pay-Per-Click) advertising comes in.     What Are PPC […]

SMM And SEM: What Is The Difference That You Need To Know?

SMM and SEM are some of the digital marketing acronyms you will encounter when promoting your products or services online, which stands for social media marketing and search engine marketing. Both go hand in hand that allows a business to raise its brand awareness and online presence. In this article, you will learn the difference between SMM and SEM, including their pros and cons.

8 SEM Trends In Singapore To Look Out For In 2023

If you are planning to ramp you your SEM campaign in Singapore in 2023, here are the search engine marketing trends to watch out for: voice search, artificial intelligence, mobile-first, video advertising, visual search, automation, non-Google search engine marketing strategies, and competitive shopping ads.

5 SEM Myths Debunked

Don’t believe everything you see on the internet. It is a rule of thumb that everyone must follow, especially those who gather information for a living.   When it comes to search engine marketing (SEM) in Singapore, you might hear statements from some people that you think are true. For example, some people say that […]

A Guide To Google Ads Extension

Google Ads has tons of features that can help advertisers get the results they need to make a successful search engine marketing (SEM) campaign. One of the most underutilised features of Google Ads is the ad extension.   Using ad extensions can improve your click-through rate (CTR) by 10 to 15% on average. That reason […]