How To Detect And Avoid Negative SEO

The search engine optimisation (SEO) industry has had a significant transformation in recent years, particularly when Google released the Penguin Algorithm Update. Along with this update were severe penalties for websites that use black hat SEO strategies to rank. This was a great move by Google to get troublemaking outsource search engine optimization agencies in […]

The Relationship Between Digital Marketing Components: SEO & Social Media Management

In this day and age, social media has undoubtedly become an integral part of people’s everyday lives. On average, social media users spend 2 hours and 22 minutes online each day. As a result, it became one of the most efficient and effective ways for businesses and digital marketers to reach their target market. However, […]

The Relationship Between Digital Marketing Components: SEO & Content

  Last week, we wrote about web design and its relationship with SEO strategies. Incorporating SEO techniques in the design process of a company website is an effective way of optimising it and enhancing its online presence. To do this, it is paramount that the website has great content. Otherwise, there would be nothing to […]

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