The basic concept of SEO is simple. Your goal is to boost your rankings by optimising your website and improving the user experience (UX).
However, one issue remains: search engine algorithms change all the time, specifically Google’s.
Google’s search engine algorithms are constantly evolving, and these changes significantly affect how marketers do SEO in Singapore. Particular factors that affect your rankings today may not serve an equally important purpose tomorrow, so you always have to be on the lookout for Google’s latest search engine algorithms.
What Is A Search Engine Algorithm?
Search engines like Google, Bing, and Yahoo use complex algorithms to determine a web page’s relevance, quality, authority, and significance. These algorithms collect data and analyse each site’s content with the help of search engine bots or crawlers.
As for Google Search, its search engine algorithms sorts through billions of pages to find the most relevant and accurate results for a user’s web search query. All of this is achievable in less than a second, thanks to Google’s highly advanced search engine crawlers. By making your website easily accessible to search engine crawlers, your SEO rankings have a better chance of increasing over time.
What Are Google’s Ranking Factors?
When it comes to SEO services, the main goal is to increase your rankings, which should help you generate more qualified leads and boost sales. To achieve such a goal, you must optimise your website based on Google’s ranking factors.
Here’s a list of Google’s ranking factors that you must consider for your SEO and marketing strategy in Singapore.
1. Page Speed
No matter how many changes Google makes to its algorithms, one thing will always remain relevant: page speed.
If Google detects that your website is taking too long to load, there’s a chance that your rankings will get negatively affected as well. Page speed is a top priority for ranking higher, so make sure your website runs quickly and smoothly at all times.
2. Quality Content
Whenever search engine bots crawl through your website, it determines the quality of your content based on your site’s relevance and credibility. Insert a reasonable number of keywords into your content, and share valuable information to boost your SEO rankings.
LEARN MORE: UX Writing: 4 Tips For Creating Quality Content
3. Mobile Responsiveness
Ever since Google released the Mobilegeddon update in 2015, Google’s search engine algorithms prioritised websites that run well on mobile devices. That means your website must be mobile-friendly. If not, then you might see a decrease in your SEO rankings in the future.
One good way to establish your authority is by building backlinks. Backlinks are hyperlinks from external web pages that link to your website. You can acquire backlinks from reputable websites by creating quality content, including blog posts, case studies, white papers, etc. In doing so, other websites could share your content, thus driving traffic to your website.
LEARN MORE: 5 Efficient Methods Of Earning Backlinks
How To Optimise Your Website For Google’s Algorithms?
1. Optimise Your Website For Mobile
Is your website mobile-friendly? To find out, try using Google’s mobile-friendly test. It will determine if your website performs well on mobile devices.
Make sure your website is mobile-friendly. Here are some mobile SEO practices that you could try out:
- Utilise responsive web design
- Compress and optimise your images
- Improve your site’s loading times
- Enable caching
2. Create High-Quality Content
The purpose of creating content for your website is to share valuable information with your readers. Make sure each web page contains quality content so visitors can explore the entirety of your website. Doing so will reduce your bounce rate and increase your SEO rankings.
Also, when creating content, think about user intent. Know the reason why people want to visit your website. For instance, if you want to promote your products and services, provide your website visitors with informative content to give additional insight into your business.
What types of content can you share with your website visitors? Here are some examples:
- Case studies
3. Use Keywords And Internal Links
A simple yet effective way to ensure your content is SEO-friendly is by using keywords and internal links. You can use keywords to help Google identify the relevance and significance of your website content. On the other hand, internal links are for improving your site structure and establishing hierarchy.
Using both keywords and internal links are a must when it comes to SEO services and digital marketing. Just remember to avoid stuffing your content with too many keywords and links, or else your SEO rankings could become negatively affected in the long run.
Hire An SEO Agency Today
Understanding Google’s search engine algorithms is a long and time-consuming process that requires your undivided attention. In that case, consider hiring an SEO agency in Singapore to help you manage your SEO and marketing campaigns.
Contact OOm, a leading digital marketing agency in Singapore, at 6391-0930 to learn more about SEO.