Nov 02 2020
Blogging and content marketing both have their perks, but let’s face it: they can be repetitive. In terms of SEO, you have to use the same keywords over and over again to get better web visibility and improve your search engine rankings. If you find yourself in this scenario, try to use long-tail keywords to add variety and substance to your content!
Using long-tail keywords is an excellent way to improve your SEO rankings. Keywords are the foundation of every successful SEO strategy, so you need to focus your marketing efforts on keyword research to drive organic traffic to your website.
Of course, you still need to incorporate other types of keywords, such as short-tail and intent target keywords, if you want to outrank your competition. Nonetheless, long-tail keywords are essential for SEO because using them allows your website to rank higher than others.
The Importance Of Long-tail Keywords For SEO
Short-tail keywords may have a high amount of searches, but long-tail keywords will get you closer to your audience. Not to mention, many of your competitors are using short-tail keywords due to high demands, which is why it is much harder to rank higher using short-tail keywords. However, with long-tail keywords, the search volume may not have the highest amount of search volume, but at least it is easier to reach your target audience.
Never underestimate the power of long-tail keywords. Integrating them with your SEO services will help you target niche users and boost sales. It might take a while before you generate significant results, but using long-tail keywords is more profitable and potentially successful in the long run.
Start including more long-tail keywords to generate leads and gain traction. Before you do, try to find long-tail keywords that are suitable for your SEO services. Here’s how you can choose the long-tail keywords for your SEO.
How To Select The Most Effective Long-tail Keywords?
1. Use Google Search Suggestions
Using any long-tail keywords you find is not enough. You have to choose the right keywords for your content so you can drive more traffic and reach your target audience. Fortunately, the easiest way to search for suitable long-tail keywords is by checking Google.
You can use Google Search Suggestions to discover the most popular keywords. Start by typing in a primary keyword into the search engine, and Google will suggest a few variations.
Google will provide you with a list of suggestions based on the given keywords.
The results provided by Google are some of the most highly searched keywords as of late. Use Google Search Suggestions as a guide, and work your way from there until you can find the best long-tail keywords for your SEO strategy.
2. Use The Right SEO Tools
Keyword research is an essential part of SEO and digital marketing. To discover the best keywords for your SEO, you need to use tools that will help you research keywords of different variations.
The good news is that there are tons of useful SEO tools for keyword research and analytics. Each one has its advantages and disadvantages, so choosing the right tool will depend on your goals and needs.
For example, Ahrefs is a must-have SEO tool that will let you accomplish a handful of tasks, such as keyword research, content management, and web monitoring. On the other hand, you could also use SEMRush for analysing keyword difficulty, visualising data, and comparing domains.
Know More: 10 Best Tools For SEO And Digital Marketing
Using different SEO tools should help you discover more long-tail keywords to improve your SEO rankings. Know more about the various tools to find out which ones are perfect for your SEO strategies.
3. Know Your Target Audience
Knowing the right long-tail keywords is just the beginning. What matters the most is using those keywords for your content based on your target audience.
The goal of content marketing and SEO is to create content for a specific audience that could benefit your rankings in the long run. Doing so requires you to use the right keywords depending on the type of content for your readers.
You will use the same keywords all over again from time to time, but it will not matter as long as you incorporate them into your content naturally. Make sure your long-tail keywords add relevance and substance to your content, and you will attract your audience more easily in due time.
Doing extensive research on your target audience and utilising various SEO tools should help you discover the perfect long-tail keywords. Using long-tail keywords will improve the efficiency of your SEO services, so try to use them as much as possible without sacrificing quality for quantity.
Get in touch with our SEO agency in Singapore at 6391-0930 to know how we can help boost your rankings in no time.