Content is King. This phrase has been the battle cry of many advertising and marketing companies for a long time. Especially now that mobile usage and user-behaviour has become a contributing factor, creative content has become one of the most effective marketing strategies to sell a brand. People love to see, hear, and read more about a certain product or service to help them decide whether they will make the purchase or not.
As a digital marketer, content marketing is a great opportunity to reach a wider audience and to touch more potential customers. Content Marketing in Singapore has also skyrocketed, especially when the pandemic started. More and more users are becoming more engaged with products that have a promising content marketing campaign. In this article, we will discuss how it can help increase your website’s conversion rate.
What is Content Marketing?
According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Simply put, instead of directly selling your products and services to consumers, you will highlight some of their experiences and offer your brand as the solution to their problems. Content marketing is a storytelling strategy that focuses on human experiences and values their needs. Every content marketing agency in Singapore embraced this strategy to further highlight the benefits of their products.
How Great Content Can Help Improve Conversions
Aside from the fact that content marketing is an engaging tool to level with your consumers, it’s also an effective way to improve your website’s conversion rate. Here are some ways on how this creative strategy can boost your site’s performance.
It builds trust and improves brand reputation
By creating quality content, you are establishing a relationship between your brand and the consumers. It’s the best way to build a reputation that you understand the market and you provide them with the best solution through your products and services. It’s important to establish trust between the brand and the consumers, and content marketing is the best way to do it.
Every time a potential or existing consumer reads or watch your content, they are starting to create an opinion about your brand. Hence, too much marketing can be bad as well. To have a foundation of trust, it’s important to be more educational rather than being too pushy. Make the consumers feel valued through your content materials. In that way, they will set you apart from the rest of the digital marketing agencies in Singapore.
Connect with your consumers and educate them
As mentioned above, customer education is a vital part of content marketing. Always remember that consumers go online to search for information. That is why it’s necessary to consider the user’s intent when conceptualizing your ideas. Every smart content marketing agency knows that providing more information is the most important aspect of advertising and marketing. Gone are the days where marketing agencies will just use a nicely photographed image of the products and services to promote them. Consumers are wiser these days. They want to know more information not only about the product but also how it will benefit them.
Allows you to demonstrate your expertise
The more content you share, the more you demonstrate dominance in your field. If you are consistently publishing blog articles on your site and providing more information and data about your products and services, it means that you know what you are selling. Hence, you have the edge to be more competitive against your competitors.
It’s as simple as this: Consumers would want to deal with the experts in the business and they are not easily amused with your About Us page. Since the target market is smarter nowadays, it’s not enough that you will talk about your company, how it started, and what you have accomplished. They want to know what you know about what you’re selling. This is what makes Content Marketing in Singapore effective. It will allow you to create various materials to show your clients that you are worthy of their service.
Spark curiosity to visit your website
Social media marketing in Singapore, and around the world, is the new word of mouth. Once you have a powerful content strategy and it is shared on various social media platforms, it will spark the curiosity of many potential clients to visit your website. It’s the same with blog articles and YouTube videos. Upon reading and watching your materials, they will be more eager to look you up and know more about your products and services.
How Content And Websites Work Together?
Now that you know how great content can create an impact on your website based on consumer behaviour, it’s now time to make sure that search engines will notice you as well. Creativity is one of the most essential ingredients of a great content marketing campaign. However, another important ingredient is its optimization and technical attributes. Here are some of the factors that you need to consider.
Optimize your content with SEO strategies – Just like how content and SEO are the Peanut Butter and Jelly of the digital marketing world, content marketing and website conversion should also complement each other. The best way to do it is to optimize your content using SEO strategies. Make sure to use the appropriate keywords so your potential consumers will see you on SERPs. You have to keep in mind that not everyone knows who you are, but through SEO strategies, you will be able to reach those who have the intention to use or buy your product or services. This is the most basic step to dominate digital marketing in Singapore.
Redirecting your content marketing to your website – If you are going to publish blog articles within or outside your website, it’s important to redirect them to proper web pages. In that way, you are already showcasing or presenting your brand to them without directly advertising to them. People love to see facts and sources. The fact that they are reading your blog, means that they are already interested in your product.
Recommending your website on video materials – When creating video materials, make sure to refer them to your website as well. What you can do is either put your website on the description list or you can insert blurbs and captions to the website. The key is to create a subtle yet engaging promotion to your website.
Content Marketing: An Effective Digital Marketing Strategy
Through time, content marketing has evolved from the basic product placements in movies and TV shows to a more personalized consumer targeting. However, there are only a few techniques that digital marketing agencies in Singapore use to introduce their companies to potential and existing customers. You can start by publishing more blog articles, maximizing YouTube’s popularity by creating brand-related videos, conducting research and publishing them as case studies, and taking advantage of the power of social media marketing.
These are different types of content marketing efforts that you can do to help boost your website’s traffic. The key is to choose the best strategy that fits your business. If you want to know more about the different types of content marketing strategies, you can always consult a reliable digital marketing agency in Singapore.
Visit OOm’s website for more information about content and social media marketing in Singapore.