LinkedIn has been steadily increasing in popularity in the last few years, thanks to a wide range of digital marketing tools and features. Not surprisingly, it is also a go-to destination for professionals and companies, making LinkedIn the ideal platform for building partnerships and connections.


No doubt that LinkedIn is an effective social media marketing platform, same with Facebook, Instagram, and Twitter. But unlike the mentioned social media sites and apps, LinkedIn requires a different approach to marketing. LinkedIn focuses on building relationships with professionals and businesses, while social media sites and apps like Facebook and Instagram adopt consumer-based marketing practices.



LinkedIn Statistics In 2020

In 2003, LinkedIn started as a small online community of business owners and professionals. There were only 92,000 active LinkedIn members in 2004, but the numbers continued to rise in the next few years. Fast forward to today, LinkedIn is now one of the most active social networking communities worldwide, with more than 722 million users as of the 3rd quarter of 2020.


When it comes to the highest number of LinkedIn users by country, the United States takes the top spot, with a staggering 174 million people, higher than Brazil, India, and China combined.


Here are some additional statistics that show how well LinkedIn performed in 2020:


  • There are 2 million LinkedIn users in Singapore.
  • Around 59.9% of LinkedIn users are aged 25 to 34 years old.
  • 42.6% of LinkedIn users are women, while 57.5% are men.
  • More than 50 million companies use LinkedIn.


Source: https://www.businessofapps.com/data/linkedin-statistics/


With so many active members and communities, LinkedIn is shaping up to be the number one social networking platform for businesses and professionals in 2021. Besides recruiting highly-skilled candidates for your business, you can promote your brand on LinkedIn to strengthen your connections with other companies.


But first, let’s take a look at the future of LinkedIn in 2021 and discover how it can help your business succeed. Here are some of the upcoming LinkedIn trends in 2021.



LinkedIn Trends in 2021


1. Video Marketing

Videos have always played a vital role in digital marketing. However, 2021 is when videos will become more relevant than ever. Most social media users love watching videos and reading articles or blog posts. But if you compare written and visual content (images and videos), the latter will usually rank higher most of the time.


In 2021, expect videos to be the leading type of content on social media. Try promoting your brand on LinkedIn by highlighting the best parts of your business on video. You could reach your audience on LinkedIn more efficiently.


2. Webinars

LinkedIn is about connecting with other businesses and professionals. Fortunately, you can use LinkedIn Events with LinkedIn Live and host a virtual seminar, also known as a “webinar”.


Like virtual events, webinars are online seminars where Internet users can huddle together and create lively discussions. The goal is to engage in conversations about relevant topics and subject matters. You can host a webinar too if you wish to discover more people with similar interests.


3. LinkedIn Ads

Advertising your brand on LinkedIn is an excellent way to gain leads and build your reputation. With almost a billion active users on LinkedIn, you have tons of potential to reach your target audience by delivering high-quality ads and content.


Engage in business-to-business (B2B) transactions, starting with LinkedIn Ads. You can create a digital marketing campaign on LinkedIn. First, define your objectives and know your target audience. Second, create high-quality content that your audience will find reliable and relevant. A successful social media marketing campaign on LinkedIn can boost your social media presence and rankings.



How To Use LinkedIn For Marketing?

The purpose of joining LinkedIn is to discover new people and potential partners. Use it to your advantage by setting a good first impression of your business on LinkedIn. Choose from the many ad formats to boost your online presence and reach the right audience.


When it comes to promoting your business on LinkedIn, you have to focus on presenting a professional brand image above all else. Besides posting ads, remember to upload quality content that will provide your audience with valuable insights.


Here are some tips that will help you connect with your audience on LinkedIn:


  • Discover new people who have similar interests as you. Form a group to discuss relevant topics, and encourage them to be a part of your brand.
  • Share quality content, including blog posts with information that is relevant to your line of work.
  • Find LinkedIn users who fit in your target audience, and create content just for them to increase your level of engagement and raise brand awareness.



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