Nov 19 2020
Is voice search a thing of the past? Not exactly. It may seem like a fad that has faded away years ago, but voice search is still pretty much alive today. In rich and thriving countries like Singapore and the United States, many people still use voice search to look for accurate results on Google with ease.
However, does voice search impact your SEO? The answer: it does—in many ways! For example, most voice search users are mobile users. That means you can optimise your website for voice search to target mobile users and direct traffic to your website.
The ability to search for something on Google just by talking is a convenient feature to have in this day and age. By optimising for voice search, you can provide mobile users with a fast and easy way to look for your website.
What Is Voice Search?
Voice search is a feature that enables users to look for any information on the Internet by voicing out a query. Most virtual assistants nowadays offer voice command technology to recognise a user’s voice. You can utilise voice search features for a mobile app, website, and web browsers.
Ever since voice search became famous, thanks to virtual assistants such as Siri and Cortana, marketers had their doubts about using voice search for SEO services. Back then, you could say voice search was just a fad. But today, many people (mostly middle-class to wealthy citizens) are using voice search on their mobile phones.
The Importance Of Voice Search
Why is voice search something you should consider for SEO? For starters, anyone with a mobile phone can use voice search. You could even use Google Chrome’s voice command on a computer. That means more people are considering virtual assistants as an everyday feature, similar to using search engines like Google or posting on social media.
Since voice search is already a common feature to have for most people, optimising your website for voice search seems like an excellent way to reach a broad audience. More people can reach your website just by using voice search as an alternative to typing texts on Google.
How To Optimise Your Website For Voice Search?
1. Improve Your Website Speed
The first tip on this list does not only affect voice search but SEO in general. Google favours websites that take just two seconds to load. If your site does not run smoothly, especially on mobile phones, then expect your SEO rankings to dip down. As a result, it will be harder for people to find your website through both text and voice search.
Analyse your website speed and make sure nothing is affecting your loading times. Here are a few ways to improve your website speed:
- Enable browser caching
- Compress file sizes
- Optimise images and videos
- Minimise redirects
- Remove unnecessary widgets
2. Create A FAQ Page
One of the main reasons why people use voice search is to seek answers to questions in the most convenient way possible. Whenever someone searches for information on Google related to your business, your FAQ page can appear on top of the search results page (SERP).
For example, you own a seafood restaurant in Singapore. If a person uses voice search on Google to look for your website, they can ask questions such as “Is your seafood fresh” or “Where are you located”. Once the person voices out their concerns or questions, your FAQ page can appear on the search results.
3. Improve Your Local SEO Presence
Another reason why most people use voice search is to find the location of an establishment near them without having to type anything on a phone or tablet. Local search listings are the priority when it comes to voice search, so you have to improve your local SEO presence.
A lot of queries on local search results include the phrase “near me”. For example, a person could be looking for a barbershop nearby. There, he or she will use voice search on Google and say “barbershop near me” to look for the nearest barbershop.
Improving your web visibility for local search is a great idea to provide users with enough information about your business. More people can discover your website on search engines, whether they use voice search or not.
4. Create High-quality Content
More visitors to your website leads to higher chances of ranking high on search engines. Fortunately, to direct more traffic to your website, you can create quality content for your audience. Doing so should improve your SEO rankings, thus allowing users to spot your website whenever they use voice search on Google.
Optimise your website for voice search to reach a broader audience and provide users with a more convenient web experience. Consider working with an SEO agency in Singapore to come up with more effective digital marketing tactics for your business.
Contact our SEO company at 6391-0930 for more information.