TikTok is all the rage these days, and it is taking the world by storm. With more than 800 million active users worldwide, there is no doubt that TikTok is making huge waves across social media. For that reason, many marketers have incorporated TikTok in their digital marketing campaigns to attract potential customers and raise brand awareness.
Learning how to utilise TikTok for digital marketing is easy to understand but hard to master. Nonetheless, doing so can expand your brand and reach customers beyond your target audience. Not to mention, you can establish connections with hundreds or thousands of users if you continue to deliver quality TikTok ads.
Why is TikTok loved by so many people from around the world anyway? For starters, COVID-19 gave way to the rise of TikTok this 2020. TikTok allows users to create original content for various purposes, perfect for stay-at-home citizens that have enough free time on their hands. Another good reason is that TikTok is accessible to anyone, even children, making itself an ideal digital marketing platform for people of all ages.
Long story short, the rising popularity of TikTok has provided many brands with opportunities to gain much-needed exposure. When it comes to social media marketing, TikTok is a powerhouse, right next to Facebook, LinkedIn, Instagram, and other popular networking sites.
Nonetheless, one question remains: what makes TikTok an excellent platform for digital marketing?
Part I – TikTok: A Welcome Addition To Digital Marketing
What Is TikTok?
ByteDance, a Chinese Internet technology company, released TikTok in 2016. The purpose of the app was to let users create short videos. Then in August 2018, TikTok merged with Musical.ly, offering more editing features for videos and music. Ever since then, TikTok has become the most downloaded app on the App Store between 2018 and 2019.
Similar to Instagram, TikTok uses an algorithm that searches for content depending on the user’s interests. TikTok will recommend a feed of videos based on the user’s activities.
Like other social media marketing in Singapore, TikTok is all about fun and entertainment. People explore sites like Facebook, Instagram, and Twitter in search of quality content from brands or other users. The same goes for TikTok, where people from all over the world can create original content for others to see.
The Next Step For Social Media Marketing?
TikTok is a perfect platform for promoting your business because it opens more doors of opportunities for other aspects of digital marketing.
For example, you can use TikTok to enhance your search engine optimisation (SEO) rankings. All you need to do is create an engaging TikTok profile, and optimise it for SEO so you can reach as many active users as possible. Posting consistent content on TikTok will also help you optimise your profile for SEO if you maintain consistency in the quality of your videos.
People with different backgrounds and social classes are also active on TikTok. Athletes, celebrities, influencers, and even ordinary citizens like you are active TikTok users, thanks to the said platform’s addictive features and never-ending trends. For that reason, many marketers have taken interests in TikTok for SEO, social media marketing, and many other digital marketing strategies.
In Singapore, TikTok became a hub of entertainment for stay-at-home citizens and social media influencers alike, especially for the latter since they need to produce quality content despite the pandemic.
For almost two months, the circuit breaker measures in Singapore urged citizens to stay and work at home for the time being. During those two months, many influencers have realised that TikTok might be the perfect digital marketing platform as Singapore was still under lockdown. Thus, Singapore saw the rise of TikTok as more people became curious about the said social media app.
If anyone can use TikTok to gain exposure, then you can do the same for your business. Thanks to its benefits, TikTok is—no doubt—a welcome addition to digital marketing.
Facebook, Instagram, and Twitter all had their fair share of popularity when it comes to social media marketing. These networking sites are still efficient digital marketing platforms.
However, with the increased usage of TikTok worldwide, could we say that it is the next big thing in social media? Absolutely. But is TikTok the next step for social media marketing? Not quite.
The platform itself may not be innovative by any means, but marketers have established new social media marketing tactics by utilising TikTok for social media marketing. Since the purpose of marketing on social media is to follow the latest trends, what better way to do so than providing your brand with increased exposure on TikTok?
TikTok Marketing: Why Is It Efficient?
When using TikTok for social media marketing, you have unlimited potential to produce different kinds of content. That reason alone is why TikTok is perfect for digital marketing. It can help your brand gain exposure and attract potential customers through various means.
Finding the right audience on TikTok is like reaching the jackpot. Not only do you have less fierce competition, but you can engage with more potential customers on a personal level. Also, TikTok has the highest rate of engagement on social media. With millions of users in Asia, creating a social media marketing campaign in TikTok for Singapore could provide your brand with the exposure it needs to raise awareness.
Why is TikTok effective for social media marketing anyway? Here are some of the reasons to consider:
1. More Than 800 Million TikTok Users
As mentioned earlier, there are more than 800 million users on TikTok worldwide, but that is just the tip of the iceberg. A whopping 90% of users access TikTok daily, which is on par with apps like Facebook and Instagram. Such statistics indicate that using TikTok for digital marketing holds a lot of untapped potential for success.
2. A Variety Of Languages
TikTok is one of the biggest social media apps in the world, thanks to its accessibility for people from different countries. The app is available in 39 different languages, which you can change anytime. The widespread use of TikTok from various countries around the globe makes itself a social media marketing platform with endless possibilities. You can use TikTok to connect with consumers worldwide.
3. The Fan Base Is Growing (or Ageing)
When you think of TikTok, the image that comes to mind is teenagers and young adults who enjoy short comedic videos. While that is true, studies also show that TikTok is becoming trendy for people of older age. Countries such as China, Indonesia, and Malaysia have a high number of TikTok followers ranging from 25 to 35 years old.
Part II – How Can Brands Use TikTok For Marketing?
The rising popularity of TikTok is making it easier for marketers to come up with efficient social media marketing campaigns to enhance their SEO rankings. International brands have been using TikTok in their digital marketing campaigns to reach the right audience and gain exposure. Perhaps you could do the same for your business?
Startups and small businesses could use TikTok for social media marketing. However, doing so is a bit challenging since TikTok marketing relies on creating a loyal fan base. Without enough followers, it will be hard for you to deliver your ads to the right audience. Nonetheless, with the vast amount of features and trends on TikTok, it would be a waste not to use TikTok for marketing.
With that said, let’s see how some of the world’s biggest brands are using TikTok for digital marketing.
3 Brands That Are Using TikTok For Marketing
The National Basketball Association (NBA) is one of the most successful premier sports leagues in America, next to the National Football League (NFL) and Major League Baseball (MLB). While the NBA is widely known for its profitable merchandise and loyal fan base, there is more to its brand than what people care to admit.
For instance, the NBA has been using TikTok for digital marketing by posting videos about the lighter and funnier side of basketball. Unlike most ads, the NBA promotes its business with lighthearted content that should appeal to a broader audience.
Take a look at the video below to see how the NBA is successful in utilising TikTok for social media marketing.
What do children and adults have in common? The love for cartoons, especially ones that come from the ‘00s and ‘90s.
Nickelodeon is smart enough to capitalise on nostalgia. The American-based television channel knows how to trigger the hearts of children and adults from their fan base by incorporating scenes from fan-favourite shows like Spongebob Squarepants in their videos.
As you can see in the video posted below, the famous halftime moment from Spongebob Squarepants is able to capture the interest of both young and old fans.
3. Red Bull
Red Bull is known for its famous energy drink, but that doesn’t mean they should stick to just promoting their products. People have been following Red Bull on social media for users, due to the brand’s unique take on social media marketing. They are well-known for their viral digital marketing content, and it is evident in Red Bull’s TikTok profile.
Besides using hashtags and promoting merchandise, Red Bull is taking the extra step to engage with their followers by posting videos about highly dangerous stunts and activities. Check out the video below to see how effective Red Bull is in delivering content to the right audience.
With the use of TikTok, marketers from these mentioned brands have helped themselves reach a broader audience, raising awareness as a result. Also, the examples stated above are living proof that TikTok can benefit your business if you know how to use it for digital marketing. Creating quality content is key to success with TikTok as your marketing platform, and you can learn how to do so by following these mentioned brands.
If you want to establish your brand on TikTok and improve your SEO rankings in Singapore, try learning from the best TikTok ads like the ones mentioned earlier. Here are the benefits of TikTok for your social media marketing campaigns.
4 Benefits Of TikTok Marketing
1. Raise Brand Awareness
Similar to Instagram and Facebook, marketing your business on TikTok will help you raise brand awareness to reach your target audience on social media. The large audience base is already an opportunity for you to maximise your brand’s potential. Consider using TikTok as a social media marketing platform to help you create quality content for the right audience, and increase awareness as a result.
2. Drive Traffic To Your Website
TikTok can also help you drive organic traffic to your website if you know how to do it properly. For instance, try to promote your products or services in a funny and lighthearted manner, then include a call to action (CTA) at the end of each video to encourage your followers to visit your website or blog. That way, you can increase traffic and improve your SEO rankings in the process.
3. Engage With Customers
Thanks to TikTok’s unique algorithms, it is easier to engage with your customers. Creating viral content will allow your videos to show up on countless users’ feeds, helping you gain leads as a result of your consistent marketing efforts on TikTok. Since 90% of users open TikTok every day, you can bet that a few people will click on your videos, even if you have an insufficient number of followers.
4. Establish A Brand Voice
The goal of using TikTok for digital marketing is to create a unique voice that will help users distinguish your brand from others. Doing so is an excellent way to establish a name for your business. To make it happen, you need to create original content for your videos and ads.
However, since most TikTok videos are funny or silly, try incorporating a bit of comedy in your ads. It will show your followers that your brand knows how to have fun while maintaining professionalism as well.
Part III – Preparing For The Future: Is Your Brand Ready For TikTok?
While social media sites like Facebook, Instagram, and Twitter are highly effective platforms for digital marketing, it might be wise to incorporate TikTok in your campaigns as the leading app continues to rise in popularity. Not to mention, COVID-19 still poses a threat to humanity worldwide. Citizens staying at home are free to use TikTok whenever they want to create new original content.
Are you ready to expose your brand on TikTok? This question is often on the minds of many marketers from startup companies or small businesses. The truth is, you will never know until you try. Fortunately, “trying” is the first step towards success! Consider using TikTok for your digital marketing campaigns so you can improve your SEO rankings in Singapore and reach a broader audience.
If you wish to gain more exposure and experiment with different types of content, consider using TikTok! Here are some tips for utilising TikTok as your go-to social media marketing platform.
4 Tips For Marketing On TikTok
1. Use The Correct Hashtags
TikTok is like a mish-mash of Instagram and YouTube. Users will type hashtags on the search bar to look for videos depending on the keywords. For that reason, it is crucial to use suitable hashtags for your videos.
Using the correct hashtags will help users discover your videos on their feeds. Similar to keyword research in SEO, you need to know which hashtags are perfect for your videos.
For example, for videos with comedy and cheery content, use hashtags such as #comedy, #funny, #humour, #happy, etc. As long as the keywords match your video’s tone, then you will increase your chances of reaching the right audience on TikTok.
2. Follow The Latest Trends
Be on the lookout for the latest trends when you’re present on TikTok. Capitalise on current trends and create content based on your findings to attract more clicks and go viral.
As much as possible, try to make your videos original and unique. You wouldn’t want your followers to think that your business is trying to take advantage of other videos, so create original content to earn trust and establish your credibility.
3. Get In Touch With Influencers
Partnering with influencers is the best way to get more followers and views. The power of a social media marketing influencer can help your business grow on TikTok if you let a high-profile networking personality endorse your brand.
Get in touch with a TikTok influencer in Singapore who is suitable for promoting your products. That way, you will gain more exposure and raise awareness, helping your brand reach your target audience on TikTok.
4. Utilise TikTok Ads
Luckily for you, TikTok has an advertising system that you can customise to advertise your business. TikTok has three types of ads:
- Brand takeover – To increase your SEO rankings and drive traffic to your website, utilise brand takeover ads on TikTok. You can use short video clips, GIFs, and images that will redirect users to your landing page.
- In-feed native – In-feed native ads are traditional ads that you can see all over social media. Start here if you want to create simple ads with quality content and an effective CTA.
- Hashtag challenge – For fun, frolic, and engaging content, utilise hashtag challenge ads to target specific audiences. Use this type of advertisement if you wish to provide your followers with interactive content.
TikTok Marketing: 5 Mistakes To Avoid
While using TikTok for social media marketing is simple, even for beginners, there are many mistakes that you might encounter early on. If that’s the case, check out some of the most common mistakes when marketing on TikTok.
1. Going For A Hard Sell
People are on TikTok for a reason: to escape from reality and have fun. Avoid going for a hard sell with your ads, or else your followers might think you are trying too much to promote your business.
2. Creating Dull Content
Posting dull and unimaginative content is the most common mistake most marketers make on TikTok. It is also one of the most severe errors that you can commit since uninspired ads will eventually discourage potential customers from being interested in your brand.
3. Repurposing Content
Mix up your game and try to experiment with your ads so you can give something fresh and exciting to your TikTok followers every week. Post the same type of content every day or week, and your followers might notice that you are doing the same thing over and over again.
4. Not Using Special Effects Or Music
Make the most out of your TikTok videos by incorporating special effects and suitable music. It would be a shame not to use TikTok’s best features, so discover which effects and music are perfect for your videos.
5. Targeting The Wrong Audience
The key to success for every SEO and digital marketing campaign is understanding your target audience. Before you market your business on TikTok, define your target market and discover if your audience is present on the platform. Doing so will let you know if you are targeting the right consumers on TikTok. If not, then perhaps you should tweak your digital marketing a bit to see if you can still utilise TikTok.
Since TikTok is one of the leading social media platforms today, it would be wise to market your business on the platform while consumers are still joining in the fun. The good news is that TikTok is easy to use and offers affordable advertising services. It will even help you improve your SEO rankings if you continue to deliver consistent quality content!
Try it out for yourself, and see if TikTok will help your business in the long run. In the end, the rewards at the end of your social media marketing campaigns will be worth all your hard work.
Discover how SEO will help your business reach your goals. Contact our digital marketing agency in Singapore at 6391-0930 for more information about digital marketing!