We have come a long way since the early days of web design in Singapore. Back then, simple images and animations would do the trick and help your website look flawless. But now, you have to incorporate unique web design methods to make your website more attractive and appealing to internet users.
Every year, there is something new in store for the world of web design, and 2021 is no different. Even though we are halfway close to 2022, this year still has many surprises by offering a ton of web design trends for you to consider.
When it comes to new website design in 2021, you can look forward to 3D visuals and scrollytelling and use them for your website. Achieve a realistic look for your website by combining minimalism and abstract art to create an immersive and visually aesthetic experience that other websites fail to offer.
But before we dive into the latest 2021 website trends, let us look at some of the web design trends of last year.
Web Design In 2020: A Brief Summary
Last year was an unfortunate time for everyone due to Covid-19. Even today, the problems brought by the virus persist.
On the bright side, the world of web design and digital marketing in Singapore experienced many notable changes. Many of these changes leaned towards user interface (UI), creative animations, and minimalist typography, all of which can help your website design improve significantly.
While most web design trends in 2020 were nothing new, they brought back the importance of simplicity in visuals. People are more likely to enjoy wandering around your website if it is easy on the eyes and requires little effort to explore.
In summary, here are some of the previous web design trends of 2020:
- Interactive Features
- Retro and modern visuals
LEARN MORE: Web Design Trends You Should Try Out This 2020
These web design trends will always remain relevant. However, this year will bring many new things to the table. Check out some of the latest web design trends in 2021.
5 Web Design Trends In 2021
1. Relaxing Colours
The right colours can subtly improve a person’s mood for the rest of the day; that’s why you should consider incorporating relaxing colours with effective web design services in Singapore. In doing so, your colour scheme can leave a long-lasting impression of your brand image on your customers.
In recent years, web designers have shifted from bright and striking visuals to warmer colours. You can expect many colour palettes consisting of colours like pastel blue and warm brown. These types of colour schemes hit the right balance of vibrant yet subtle tones, and perhaps you can use them for your new website design and layout in 2021.
The trick is to use calm colours associated with human emotions to trigger certain behaviours and moods. This effect is possible, thanks to the psychology of colours. Try learning more about colour theory to understand how people perceive colours.
The word “scrollytelling” is a portmanteau of “scroll” and “storytelling”. Scrollytelling is a web design concept that transforms old-fashioned storytelling into an immersive form of interaction.
Scrollytelling begins when a web page reveals new images and animations each time a person scrolls down. The goal is to captivate users and provide them with an interactive experience.
While it is not a new concept, scrollytelling is making huge waves again as one of the top website design trends in 2021. Try implementing this interactive form of storytelling in your website to set a positive first impression of your brand. Use creative animations to emphasise the story you want to share with your customers.
3. Interactive Questionnaires And Quizzes
The first time a person visits your landing page may be the most crucial part of your web design strategy in Singapore. The quality of your landing page could determine if the person will explore your other web pages. In that case, try giving your customers a personalised digital experience by offering them interactive questionnaires or quizzes.
You can provide your customers with a short questionnaire or quiz to encourage them to make their own decisions. Instead of forcing your customers to visit your product page and read each description, your questionnaire will bring them exactly where they want to be at that very moment.
4. Dark Mode
Let’s face it: not everyone is a fan of vibrant colours, which is understandable. Many people use their phones at night before sleeping. Not surprisingly, looking at bright colours in the dark can strain your eyes. Because of this, many websites offer the option to enable dark mode.
Despite being popular back then, dark mode remains a vital component of web design that every designer should consider.
The key to successful website design in Singapore is to give customers a wide range of options, including dark mode. But before integrating dark mode into your website, you have to consider whether or not your website needs it in the first place.
Examine your website in a dimly lit area, preferably at night or early in the morning. If the colours cause a bit of eye strain, perhaps your website could use a dark mode option. Doing so should help users explore your website, regardless of the time of day.
Anyone can appreciate the hard work of a truly gifted artist. You can simply stare at a timeless piece of art and think about all of the hard work put into it for just a few minutes.
The same goes for illustrations made by web designers. Hand-drawn illustrations add human appeal to your digital content. Whether it is static or animated, an excellent drawing can immediately capture your customer’s attention. Try using more artsy illustrations for your new website design in 2021 to amaze your customers.
These 2021 website design trends are the present and future of web design and development. Watch out for the latest news and updates in the web design industry to see how you can improve your website’s visual aesthetics and performance even further.
If you need help, contact a trusted web design agency in Singapore to create a fully immersive website for customers.
Contact our digital marketing agency in Singapore at 6391-0930 for more information.