In the past, Facebook was the most widely used platform in Singapore until the Internet users started exploring other platforms including Instagram, Snapchat, and LinkedIn.
Today, LinkedIn has been steadily multiplying its user base to more than 500 million users in total. Being one of the world’s most connected countries on LinkedIn, Singapore boasts 2.3 million active users on the platform, making up nearly 40% of its population, the majority of which is made up of users between 25 to 24 years old.
As a business, the platform offers a wealth of marketing opportunities for your brand using:
Thus, understanding these statistics will be essential when devising an effective social media marketing for your business. As a digital marketing agency that offers social media marketing in Singapore, we’ve seen first-hand the challenges and difficulties in creating a marketing strategy that’s specific for the world’s largest professional network.
But, to help you position yourself as a thought leader in the industry, we’ve created this guide that shares everything you need to know to make LinkedIn for your business.
The first order of business is, of course, to set up your LinkedIn Business Profile. While creating a company page is easy, the challenge is how you can actually use it to build brand awareness and promote your products and services to the platform. Here’s a helpful step-by-step guide on creating a LinkedIn page.
As soon as you register for an account, the work then begins to position yourself as a brand and shape how you want to be perceived. Here, you have two things to focus on:
Some other things you can do include:
On top of all these, you can also use a video to provide an overview of who your brand is and what it does. LinkedIn would also be a great place to share your company’s good track record, highlighting its certifications and other awards.
Besides offering a platform to get your business out there, LinkedIn is also a great tool for target marketing. The site offers a wide range of advertising tools which include LinkedIn ads and LinkedIn Matched Audiences – the primary tools that allow you to market directly to audiences who may be interested with your brand the most.
In specific, LinkedIn Matched Audiences allows you to reach people you already know with website, contact, and account targeting. The tool is available for all LinkedIn ad products which also include Sponsored Content, Sponsored InMail, and other ad formats.
There are also three relatively new targeting capabilities such as:
LinkedIn ads are great for reaching SMEs. But, to make it work, you should enable the “Company Size’ filter so you can target the companies that are most likely to sign up for your products or services. The problem, however, is that many businesses with 50 or fewer employees have yet to realise the advantage of having a LinkedIn profile thus, don’t have a presence on the site.
Nevertheless, LinkedIn offers vast opportunities to go after people who are likely to show interest in your business. Having that said, allow us to leave you with a few tips on how to further boost your chances of success with LinkedIn.
According to LinkedIn, employees have about 10 times more first-degree connections than a business has followers. Remember, your employees are your first step to growing your audience. They are your biggest advocates and by adding them as followers, you can expand your reach tremendously.
As previously mentioned, the most effective way to grow your audience is to provide them with valuable content on a regular basis. The platform recommends posting at least once a week. In addition to beefing up your page, it also instantly puts you on top of your followers’ news feeds.
NOTE: While at it, you might as well include rich media to your content to make it a standout. A YouTube video link on LinkedIn content is suggested to increase the share rate by 75%.
To conclude, don’t forget to participate in LinkedIn Groups that connects you with other professionals and businesses in the field as well as with those that are outside of your circle. By doing so, your chances of attracting more views are increased.
Need help with your LinkedIn marketing strategies? OOm has a team of digital experts that can help you work your way up in the platform. Get in touch with us today!