An Ultimate On-Page SEO Guide For 2023



Search engine optimisation includes off-page, technical and on-page SEO. SEO strategists apply these strategies to successfully rank a website on the search engine results page (SERP).


Before we move forward, here are the terms you must learn to be more familiar with SEO techniques.


On-Page SEO vs. Off-Page SEO


  1. On-page SEO refers to the practice of optimising website elements including content to boost search engine rankings and achieve more relevant traffic.
  2. Off-page SEO involves actions that happen outside of the website to boost rankings on search engine result pages (SERP). It focuses on link building (backlinks) from external websites with direct links to your website.
  3. Technical SEO is about the technical side that helps search engines like Google rank, and index your site.


As an SEO strategist, you should focus on all three areas to optimise your website for SEO. Fortunately, this article will focus on on-page SEO and how you could make it more effective for your website this 2023. So, here are the nine tips to make your on-page SEO in Singapore compelling and deserve higher search rankings.




9 Tips For An Ultimate On-Page SEO Guide For 2023

oom logo

9 Tips for an Ultimate On-Page SEO Guide For 2023


Improve Your Website Speed


Focus on Content Structure


Use Your Main Keywords In The First 100 Words of Your Content


Use Primary Keyword For Title Tag


Provide Unique Content


URL Should Be In Short Length

make meta

Make Meta Descriptions And Titles SEO-Friendly

insert primary

Insert Primary Keyword In Your URL

create easy

Create Easy-To-Understand Content


On-page SEO is important since it focuses on optimising your content and structure. Your website will be shown on the search engine results page (SERP) when your website’s content is relevant to their search terms input by the searcher. The more relevant the content is, the higher your website ranking will be on SERPs. An efficient on-page SEO technique can also advance your website ahead of your competitors.


You can say that improving your on-page SEO is worth the investment for your company. So, as you call for an SEO agency in Singapore to work on your website, you can also read the nine tips for an ultimate on-page SEO guide for 2023.


1. Use Your Main Keywords In The First 100 Words Of Your Content


When creating content for your website, try to make it a habit to use your main keywords in the first 100 to 150 words. This classic on-page SEO strategy has stood the test of time, and it still provides marketers with positive results up to this day.


For example, let us say your main keywords are ‘local SEO’, ‘SEO agency’, and ‘SEO services’. Here is how you can use these keywords in the first three sentences of your content.


Use Main Keywords


Notice how the main keywords, highlighted in bold, were able to show up in just three sentences. Of course, this is just a brief example. If your content has a bigger word count, distribute the keywords apart from each other, and make sure they appear in the first 100 to 150 words.


Ideally, if you are writing a 1000-word article, spread 7 to 10 primary keywords throughout the content. The keywords should be well distributed in introduction, body, and conclusion.


To know which primary keywords you should use for on-page SEO, conduct proper keyword research. Keyword research is a process of identifying relevant keywords to the business which has a high search volume on search engines like Google to find answers to their inquiries.


2. Provide Unique Content


How can I stand out from the crowd? How can I entice people to visit my website? Here are some thoughts a business owner will think of when creating a website. The number one thing you should do is provide unique content. Search engine optimisation, or SEO, works hard to avoid duplicate content. And with this, you must think of content and keywords that will stand out. Otherwise, only one of the pages will rank in search rankings. You need to prevent duplications or keyword cannibalisation which means multiple pages are trying to fight for a position within a website.


Here are some ways to make your on-page SEO content unique that can show your company brand.


  • Publish Relevant Content
  • Publish Text, Images, Or Headings that are distinct from your competitors
  • Stick to your brand image


3. Make Meta Descriptions And Titles SEO-Friendly


The meta description and title are texts that appear on the search engine results page (SERP) before the searcher clicks to view the website content. For this reason, you must follow the SEO rules so Google can pay attention to your website. Optimising your meta descriptions will give an overview of the website’s content. It will not mislead internet users about what page they should visit. You can also optimise the meta descriptions by including the primary keywords.


Example of meta description and titles that are SEO-friendly:


Meta Description And Title Sample


With on-page SEO, primary keywords can help your website rank in SERP and help search engines understand your website and the content topic. Using primary keywords can also increase your website’s content relevancy.


4. Create Easy-To-Understand Content


The purpose of making a website is to introduce your products or services to potential customers. So, it’s your responsibility to make the content understandable, and one way to make it happen is to focus on optimising the on-page SEO content.


Before creating content, you must first know who your target audience is. With this, you can come up with topics that will be relevant to your audiences. Also, knowing your target audience will help you determine the appropriate SEO services in Singapore to improve your content.


ALSO READ: UX Writing: 4 Tips For Creating Quality Content


5. Use Diverse Media Elements on Your Website


Using diverse media on your website is crucial for effective on-page SEO. Incorporating images, videos, infographics, and audio content enhances user experience, making your site more engaging and appealing. Search engines value user engagement, so diverse media can increase your site’s visibility and ranking.


Additionally, alternative text descriptions for images and captions for videos provide valuable metadata, improving accessibility and keyword optimization. By leveraging diverse media, you optimise your website’s on-page SEO and attract a wider audience, ultimately boosting organic traffic and conversions.


Content Structure


As you can see in the image above, there is a clear structure of headings and subheadings. Along with this, there is an image that can enhance the content and make it easier for readers to digest information. In doing so, you can retain the attention of your visitors.


6. Optimise Website Images


Optimising your images are part of the on-page SEO improvements because an optimised image will improve page speed, user experience, and upgrade your SEO elements. To optimise your website image, you need to convert your high-resolution files to smaller files while maintaining the quality to be optimal for viewing. With this, it won’t be fixated and blurry. Remember, users won’t wait long enough for a website to load and with the optimised images, you can have a faster loading time.


READ MORE: SEO 101: How To Optimise Your Images For Search Engines?


7. Shorten your Page URL


A shorter URL length will gain more favour from search engines because it adds clarity to your page. Additionally, it is more convenient for engine crawlers to find your website. Plus, shorter URLs look more professional and easier to remember.


For instance: www.oom.com.sg/contact looks better and more professional than www.oom.com.sg/contact/1XVldEFa5qpMUPJ (this page does not exist). In doing so, you can optimise your SEO strategies and gain more traffic.


Just make sure not to have too many layers so it would be easier for Google crawlers to crawl and index them. Doing so will also make your sitemap less complicated. A sitemap refers to a website’s architectural design and format.


Site Map


8. Page Interlinking


You can also maximise interlinking, a strategy of interlinking website pages within your website. For example, you can link your service page for your product offers, so when you publish articles or blogs, it will point back to the service page. It is beneficial for your on-page SEO as it reduces the website’s bounce rate and increases page visits.


9. Implement Schema Markup


Schema markup, also known as structured data, is a type of code that you add to your website’s HTML to provide search engines with specific information about your content. It helps search engines understand the context and meaning of your web pages, allowing them to display more relevant and detailed results to users. Schema markup uses a standardised vocabulary of tags to label different types of content, such as articles, events, products, reviews, and more.


By implementing schema markup, you can enhance your website’s visibility in search engine results pages (SERPs) and potentially earn rich snippets, which are enhanced search results that provide additional information and attract more clicks from users.


Improve Your Website Speed


Here are some tools that you can use to check your website’s speed and see if its performance is running at an optimal level.



To improve your website speed, you can try the following web design methods listed below:


  • Enable web caching
  • Compress images
  • Minimise HTTP requests
  • Remove unnecessary plugins




Creating a website’s on-page SEO content can be complex so engage with a reputable SEO agency to improve your on-page optimisation. And with on-page SEO, you can help search engines understand the content and structure of your website.


If you need professional help, collaborate with OOm Singapore, an SEO agency with a proven background that can make your website rank higher. Contact us today to start strategising for your on-page SEO and make 2023 a year of positive change.