The key to successful SEO is right in the hands of your customers. This secret recipe for SEO is called user-generated content, and you can count on it to help you increase your rankings, gain exposure and attract more customers.
What exactly is user-generated content, and how can it help your SEO strategy succeed? To answer that question, let’s take a look at the meaning and importance of user-generated content.
WHAT IS USER-GENERATED CONTENT?
User-generated content refers to any form of content, such as texts, images, videos, reviews, or audio files created by individuals (not brands) and published online.
For example, a customer has purchased one of your products and posted a photo of it online. Besides the high-quality image, the customer also wrote a caption describing their opinion of the product. This entire process is part of user-generated content, and you can use it to benefit your SEO.
As part of your SEO and content marketing strategies, user-generated content is a valuable marketing asset. Not only is it cost-effective, but user-generated content is authentic and organic. Since it comes from customers themselves, most forms of user-generated content are more trustworthy than your typical advertisement from companies.
Here are the benefits of user-generated content for SEO and content marketing.
1. IT IS AN EXCELLENT SOURCE OF CONTENT
When it comes to content marketing in Singapore, creating quality content can be exhausting and time-consuming. Whether you are updating your blog or writing new captions for your social media posts, you have to invest a lot of personal time and effort.
Fortunately, user-generated content is an excellent source of fresh content. You won’t have to worry about running out of new ideas since other people are already creating content for your brand.
The best part is that it is a win-win scenario for your business and customers. User-generated content should help your business gain exposure while your customers benefit from your products or services.
2. ESTABLISH YOUR CREDIBILITY AND RELEVANCE
Managing a newly founded business is challenging. You have to gain your customer’s trust and make a name for yourself.
The good news is that we are now living in an age of digital technology. Anyone can post anything on the Internet. In that case, consider encouraging your customers to give feedback and rate your products or services. It should help in establishing your credibility and relevance.
For instance, check out Shopee’s customer feedback system. Whenever customers receive their product, they can choose to leave a rating and review. Doing so should help other customers learn more about the product itself before buying. In return, customers who have published their reviews receive an incentive for their next purchase.
You can apply this customer feedback strategy to your business as well. Encourage your customers to publish their reviews, then reward them for their efforts. Once other customers read the reviews, they could find your business more trustworthy and credible as a result.
3. BOOST YOUR RANKINGS
Customer reviews benefit not only your credibility but also your SEO rankings. Whenever customers upload reviews on your website, they are most likely using specific keywords related to your business.
These keywords are one of the primary attributes of SEO, along with internal links. That’s why customer reviews can boost your rankings. The more keywords your customers use in their feedback, the better their efforts should help in strengthening your site’s SEO rankings.
HOW TO GATHER USER-GENERATED CONTENT?
The final step to achieving the key to successful SEO is by collecting user-generated content from your customers. In reality, gathering user-generated content is not as hard as it looks. All you need to do is ask your customers in a few simple ways:
- Reward your customers for posting a review and rating your products
- Host an interactive event with incentives and rewards
- Conduct a competition with prizes and giveaways
- Partner with social media influencers
Encourage your customers to create content for your brand, and you could raise brand awareness quickly in no time.
For more content marketing and SEO tips, contact our SEO agency in Singapore