What Is The Consumer Purchase Journey?

What are the 4 stages of the customer journey and how to apply it to your digital marketing campaigns?

Whether your business recently went through digital transformation or has been in the ecommerce industry for years, you should know that the customer journey in digital marketing differs vastly from traditional marketing in the past.

As technology evolves and the internet becomes more available to everyone, customers can easily make comparisons and research for information, making informed buying decisions wherever they are.

The same goes for ecommerce businesses. With online media, you can take advantage of this opportunity to track your customers’ journey and tailor your digital marketing campaigns to target them at relevant stages.

4 Benefits of Video Marketing

61% of marketers used videos as digital marketing tools in 2016. The numbers have increased ever since, with 86% of marketers now using videos today.

Online video marketing is especially beneficial for small businesses to stand out amongst competition, you can create bite-sized pieces of content that will help you to:
✅ Attract Customers
✅ Generate Leads
✅ Drive Sales

The 4 benefits of video marketing for small businesses include:
1️. Improving your level of social media engagement by sharing your videos on social media platforms
2️. Acquiring 41% more web traffic
3️. Increasing 88% more dwell time on your website
4️. Increasing the likelihood of customers buying your products as 90% of customers stated that videos influence their purchase decision

Top E-Commerce Trends in 2020

In this video, OOm’s Digital Marketing Team Lead, Veronica Ang, shares the top ecommerce trends for business owners, especially during this COVID-19 pandemic.

According to AC Nielson, 37% of Singaporeans have increased their online shopping activities since the outbreak. As a business owner, you should start an ecommerce business and optimise your ecommerce marketing efforts. .

Listed below are the top five ecommerce marketing trends that businesses should be aware of:

1️. Role of Social Media on E-commerce
2️. Rise of Mobile E-commerce
3️. Growth in Voice Search
4️. Artificial Intelligence (AI)
5️. Augmented Reality (AR)

7 Tips to Optimize Your SEM Campaigns

In this video, OOm’s Senior Account Manager, Veronica Ang, shares 7 tried and tested tips to optimise your search engine marketing (SEM) campaigns.

SEM is a form of digital marketing to promote a website and increase its traffic and visibility on the search engines. Find out more about SEM here: https://www.oom.com.sg/sem/

Below are 7 strategies to optimise your Search Engine Marketing (SEM) campaigns:
1️. The Importance of Extensions
2️. Utilising Landing Pages
3️. Understanding the Benefits of Split Testing
4️. The Value of Using Ad Scheduling
5️. Using Automated Bidding Strategy
6️. Optimising your Keywords
7️. Setting up your Conversion Tracking