Visual Content Marketing Trends to Practise in Singapore 2021

According to a survey, 74% of marketers said they used visuals in more than 70% of their articles, with most of them relying on stock photos and original images. 


Using original images is a simple yet effective way to enhance the quality of your content. But as much as possible, avoid inserting stock photos into your articles. Most people prefer images that contain relevant information. In that case, try to refrain from using stock photos and create more original visuals instead.


The world of content marketing in Singapore is changing. Stock photos are no longer as helpful as they once were. Nowadays, you have to create high-quality images and videos that add substance to your content.


Digital content creation is an essential part of content marketing. Create the perfect digital content for your business based on the following trends below.

1. Authentic Visual Content


Authentic Content Facebook Live


If there is one thing almost all people want these days, it’s authenticity. Consumers appreciate authentic visual content that not only humanises your brand but also initiates conversation.


Some examples of authentic visual content for marketing include live videos and behind-the-scenes videos. You can use these types of visual content to show the more human side of your business. 


For example, instead of demonstrating your products, you can showcase the people manufacturing those products. Try using social media networks such as Instagram and Facebook to publish a live video of your content. Doing so should attract interested viewers, providing them with a real-time and authentic experience.


2. Infographics For Lists


OOm Singapore Infographic


Shown above: an example of an infographic created by OOm.


Listicles are one of the most highly viewed types of content for marketing. Articles in listicle form come in short but sweet segments, allowing readers to digest information quickly.


You can enhance your listicles even further by creating an infographic. It is an excellent way to break text blocks and keep readers engaged. After all, our brains process visuals 60,000 times faster than text. That means people will have a much more convenient time looking through your listicle if it contains a well-designed infographic.


3. Augmented Reality (AR)


Instagram Augmented Reality AR


Expect more brands to use AR for content marketing in Singapore this 2021. Social media networks like Instagram and Facebook have already been utilising AR for quite some time. You can use AR to provide customers with a unique and interactive experience under their control.


For example, you could create a mobile app for your online store. Then, integrate AR into your mobile app to let users get a glimpse of your products in real life. Customers could use your app to test your products via AR, similar to how IKEA utilises AR.

5 Types of Visuals that You Should Add To Your Marketing Strategy

Besides the visual content marketing trends, there are also specific types of content trending these days. We’re enumerating some of the few you can include in your strategy to ensure your visual content marketing strategy is on point and relevant.


  1. Customised. Generic and stock images alone are not enough to enhance your content. As you target smaller consumer segments, it only makes sense to make your visuals more personal to make them more relevant to your audience.
  2. Provocative. Visuals that are bold and creative, on the other hand, will also help you cut through the noise and stand out from the never-ending stream of visuals proliferating the internet.
  3. Nostalgic. References to the past work particularly well if you target an audience from the 90s, 80s, and so on who can relate if you go old school. You can use classic typefaces that are reminiscent of the past, retro art styles, and many more.
  4. GIFs. GIFs are easy to consume and share online. They convey emotion and humanise your brand. But, you’ll want to use it sparingly because it doesn’t reflect your brand’s image.
  5. Memes. Like GIFS, memes are also easy to consume. Although they can add a light touch and comedic effect to your feed, memes may not work well for every business. Establish your brand identity and see if memes are suitable for your brand tone and personality.


Including visual content in your marketing strategy can be challenging. But these trends only prove that visual content has become an essential element for content marketing and engaging your audience.


The tips mentioned in this article can help you with your content marketing strategy. But testing how each type of visual content performs is critical, so you might want to partner with a digital marketing agency in Singapore like OOm. Our agency can help you monitor your analytics and create the perfect visual content for your target audience.


What do you think of the visual content marketing trends for 2021? Let us know what you think! Contact our content marketing agency in Singapore at 6391-0930.