A business’s website is equivalent to a physical store where potential customers can explore, browse web pages, and make their purchases.
But would people still be interested in your store if everything looks old and dusty? The same logic applies to your website. Despite the rapid growth of global internet users and the increase in the online experience that begins on search engines, consumers nowadays are smart enough to compare the pros and cons before deciding.
Potential customers will look for alternative options if your website is outdated and takes longer to load. Trust Signals stated that 60% of consumers would consider abandoning a website if it takes longer than three seconds to load.
Conduct regular website maintenance to avoid losing almost half of your website visitors. It will increase repeat visitors, attract and keep consumers, and keep your website current with search engines’ most recent algorithms.
Website maintenance is the process that monitors a website, from its web design, structure, content, and performance. The website developers will then scan the web pages to look for technical errors, find ways to solve them and update any old content. A website development company in Singapore will also perform debugging on the website to reduce the risk of cyber-attacks. Overall, their job is to ensure that a website is in good health.
A healthy website means it can draw traffic, complement search engine optimisation (SEO), and rank higher on search engine results pages (SERPs). Keep reading to learn more about the importance of regular website maintenance for businesses. Listed below are the explanations of the reasons why.
8 Reasons Why Regular Website Maintenance Is Important For Businesses
8 Reasons Why Regular Website Maintenance Is Important For Businesses
Maintain Security Measures
Reinforce SEO
Promote Customer Loyalty
To Backup All The Files
Optimise Website Loading Speed
Preventing Website Downtime
Ensure A Website Is Responsive To All Devices
Continuous Website Improvement
1. Maintain Security Measures
Crimes no longer only happen in person; they also transpire online. By maintaining security measures on your website, it ensures the data and the safety of your customer’s information.
With regular website maintenance, a website development agency in Singapore can look for clues that indicate harmful attempts to attack the system. Websites with obsolete software and security patches are prone to get hacked. Website developers ensure that everything is secured and fix bugs on the website when they perform website maintenance.
DISCOVER: Top 35 E-Commerce Website Development Companies In Singapore
2. Reinforce SEO
The ability to reinforce SEO is another reason website maintenance matters for businesses. Including and updating SEO aspects helps you to keep updated with Google’s ranking criteria to rank higher on SERPs.
A well-maintained website can create a better impression on potential customers browsing through the web pages of a website. They will most likely stay longer, which helps lower the bounce rate that indirectly affects a website’s performance and search engine ranking. If your website has a good UI and UX, it will also help in boosting returning traffic.
LEARN MORE: UX vs UI: What Is The Difference?
3. Promote Customer Loyalty
A well-maintained website keeps the website relevant, which helps promote customer loyalty. Remember that people will consider returning for more if they can gain something new and helpful.
ALSO READ: 4 Tips For Building Customer Loyalty
In the case of a website, potential and existing customers will benefit by reading new information and updates on your blog. If you post regularly, you can expect them to check your website so often.
4. To Backup All The Files
Regular website maintenance is crucial for businesses because it allows them to back up all files on their website. In case something unexpected happens (most of the time because of malware attacks), they can easily set up their website back to normal. That means you no longer have to rebuild your business’s website from scratch.
5. Optimise Website Loading Speed
A slow website loading speed can result in high bounce rates, where visitors leave your website before exploring its web pages. Website maintenance can improve your website’s speed by optimising images, minimising codes, and compressing files.
LEARN MORE: 4 Ways To Reduce Bounce Rate and Increase Conversions On Your Website
A faster website can improve user experience and lead to an increase in engagement and conversion. Give it a try and test the speed of your website using the tools below:
ALSO READ: 7 Steps On Speeding Up Your Website’s Performance
6. Preventing Website Downtime
Website downtime refers to a time when a website is not accessible and available to users, which can happen for various reasons like server issues or technical glitches. That kind of incident can be a massive issue for businesses as it can lead to loss of revenue, reduce customer satisfaction and damage their reputation.
Regular website maintenance helps reduce website downtime by detecting and fixing issues before they become huge problems. Businesses can identify and address potential issues before they can cause website downtime by performing routine checks on the website’s server, database, and software.
7. Ensures A Website Is Responsive To All Devices
In today’s digital age, users access websites from various devices, including desktop computers, laptops, tablets, and smartphones. A website’s design and structure should be responsive, making it compatible with multiple devices and screen sizes to ensure a seamless user experience.
ALSO READ: 8 Benefits Of Responsive Website Design For SEO
A web development company in Singapore that performs regular website maintenance can help ensure the website is compatible with different devices and screen sizes. By testing the website’s compatibility with various devices and screen sizes, businesses can identify and address issues, such as broken links, slow loading times, or distorted images that may impact user experience.
8. Continuous Website Improvement
A website is a crucial element of a business’s online presence. It needs to be continually improved to remain competitive in the online marketplace.
Website maintenance can involve various things, including updating website content, redesigning the website’s layout, adding new features and functionalities, and improving website speed and performance. Continuous improvements to a website provide users with a better experience, increase website traffic, and boost conversions.
Start Conducting Regular Website Maintenance Today!
Now that you know the importance of regular website maintenance, it is time to get started. Conduct regular website maintenance on your website to guarantee your potential customers can access the web pages that are safe and operate 24/7.
Our website development company can help you if you need assistance with website maintenance. Contact OOm at +65 6391 0930 or leave a message on our website, and one from our team will get in touch with you shortly.
