A website is the result of investing in web development. It is equivalent to a physical store where potential customers can explore, browse web pages, and make their purchases.
But would people still be interested in your store if everything looks old and dusty? The same logic applies to your website. Despite the rapid growth of global internet users and the increase in an online experience that begins on search engines, consumers nowadays are smart enough to compare the pros and cons before deciding.
If your website is too old, not updated and takes too long to load, potential customers will start looking for alternative options. Trust Signals stated that 60% of consumers would consider abandoning a website if it takes longer than three seconds to load.
To avoid losing more than half of your website visitors, conduct regular website maintenance. It will help draw and retain customers, boost returning traffic and keep your website updated for search engines’ latest algorithm updates.
What Is Website Maintenance?
Website maintenance is the process that monitors website, from its web design, structure, content, and performance. The website developers will then scan through the web pages to look for technical errors, find ways to solve them and update any old content. Doing so will help guarantee that a website is healthy.
A healthy website means it can draw traffic, complement search engine optimisation (SEO), and rank higher on search engine results pages (SERPs).
Keep reading to learn more about the importance of regular website maintenance for businesses. Listed below are the explanations of the reasons why.
4 Reasons Why Regular Website Maintenance Is Important For Businesses
1. Strengthen Security
Crimes no longer only happen in person; they also transpire online. The only way to keep the data of your website safe and ensure the safety of your customers’ information, conducting regular website maintenance is a necessity.
Website developers can pick up signs if they spot malicious actions trying to hack the system with regular website maintenance. Websites with obsolete software and security patches are prone to getting hacked, which is why website maintenance helps strengthen the web security because website developers ensure that everything is up to date, including expired security certificates, plugins, and more.
2. Reinforce SEO
The ability to reinforce SEO is another reason website maintenance matters for businesses. Including and updating SEO aspects helps you to keep updated with Google’s ranking criteria to rank higher on SERPs.
A well-maintained website can create a better impression on potential customers browsing through the web pages of a website. They will most likely stay longer, which helps lower the bounce rate that indirectly affects a website’s performance and search engine ranking. If your website has a good UI and UX, it will also help in boosting returning traffic.
3. Promote Customer Loyalty
A well-maintained website keeps the website relevant, which helps promote customer loyalty. Remember that people will consider returning for more if they can gain something new and helpful.
In the case of a website, potential and existing customers will benefit by reading new information and updates on your blog. If you post regularly, you can expect them to check your website so often.
4. To Backup All The Files.
Another reason why regular website maintenance matters for businesses is that they will be able to backup all the files they have on their website. In case something unexpected happens (most of the time because of malware attacks), they can easily set up their website back to normal. That means you no longer have to invest in website development again to rebuild everything from scratch.
Start Conducting Regular Website Maintenance Today!
Now that you know the importance of regular website maintenance, it is time to get started. Conduct regular website maintenance on your website to guarantee your potential customers can access the web pages that is safe and operates 24/7.
Our website developers can help you if you need assistance with website maintenance. Contact OOm +65 6391 0930 or leave a message on our website, and one from our team will get in touch with you shortly.