Why is web design essential? The answer is simple: people prefer creative and responsive websites over dull and lifeless ones. Designing your site with a quality layout and appealing colour scheme is key to success, and it will help you connect with your audience and expand your reach to other digital channels. After all, 94% of first impressions come from the visual and design aspects of a website.
Like search engine optimization (SEO), web design has always been an integral part of digital marketing. Your online presence matters the most when it comes to digital marketing. Creating a high-quality site will open more doors of opportunities for your business, and it is up to you to decide how you want to approach your web design goals.
However, designing your website comes at a price. The cost of web design will depend on your budget, goals, and needs. For instance, you can hire a professional web designer, which may cost a lot of money. On the other hand, you can spend almost little to nothing at all, but you may not achieve your desired results.
Whether you want to hire a web designer or design your website by yourself is your choice. But it is also all the more reason you need to set your expectations when it comes to web design. In reality, you might have to spend a lot of money to create the best possible website for your business.
Understanding the importance of web design in digital marketing is crucial when identifying the costs of hiring a professional web designer. If you wish to design your website alone, it is possible, but you may not produce expected results. For that reason, we should look at some of the reasons why web design is essential for digital marketing.
PART I – Web Design: Why Is It Essential For Marketing?
To establish an online presence, creating a well-structured website should be your priority. Doing so will help you make an excellent first impression of your business for your target audience. That is why professional web designers play a significant role in marketing since they can help brands design aesthetically pleasing web pages.
However, even at reasonable prices, some people prefer to create their websites by themselves instead of hiring a web design agency. While it is possible to build a site alone, doing so requires additional effort. Not to mention, with the relevance of SEO and social media marketing for businesses in Singapore, there are other essential aspects of your website to consider besides web design.
Nonetheless, your choice will depend on your needs and budget. In the end, understanding the importance of web design is necessary for setting your expectations when designing your website.
Here are some of the reasons why web design is essential for digital marketing.
5 Reasons Why Web Design Is Essential For Marketing
1. INCREASE YOUR SEO RANKINGS
Your website consists of many elements that affect your SEO rankings, and one of them is web design. How you publish your content and set up your site will benefit your SEO rankings in many ways that are unnoticeable at first glance.
For instance, on-page fundamentals such as page titles, heading tags, meta descriptions, and sitemaps affect your website’s SEO. By designing your site with these factors in mind, you can improve your SEO rankings to attract more clicks and reach your target audience.
LEARN MORE: Web Design in Singapore: How Does It Affect SEO?
To improve your SEO rankings, consider seeking help from a digital marketing agency in Singapore. Knowing more about SEO will help you gain additional insights into web design elements that affect your rankings.
2. CREATE A FIRST IMPRESSION
Set an exceptional first impression of your business, starting with your website. Show your customers a collection of web pages worthy of their viewing by incorporating effective design strategies, which will attract their interests.
When designing your website, start with a colour scheme that matches your brand logo or name. You can pick colours that either contrast, balance, or complement your brand’s usual colour scheme. Design your layout based on themes that will invite your visitors and give them a welcoming entrance.
In short, you should create a visually appealing website if you wish to gather as many visitors as possible. A brilliant first impression of your brand can last a long time if you continue to deliver quality content for SEO.
3. EARN TRUST
How can you earn your customer’s trust if you cannot create a positive first impression of your business? To earn trust, you need to establish your online presence first by creating a reliable website.
People usually do not trust poorly-made websites due to the lack of effort, presentation, and creativity. Not surprisingly, most people will trust a business if its site is presentable and appealing. Your customers want to feel comfortable whenever they are present on your site, so design a high-quality website for your audience so you can earn their trust. Doing so is necessary for establishing relationships with your customers.
4. ESTABLISH CREDIBILITY
When it comes to web design, examining other aspects of your website is crucial, including your content. You need to know which page is perfect for specific content, such as your certificates, portfolio, photos, and many more. In doing so, your site can contain valuable information that should serve as proof of your credibility.
When comparing websites, sometimes it is easy to know which ones are created by professionals and amateurs. Of course, people will trust professionals over novices since they find them more credible. For that reason, you should either hire a professional web designer or study the fundamentals of web design so you can create your website.
5. CONNECT WITH YOUR CUSTOMERS
Let your website be the bridge between you and your customers since it will help you create the first impression of your brand. Try incorporating various web design strategies that will allow you to connect with your customers on a closer level.
Also, according to statistics, 38% of people will avoid websites with unattractive content or layout. That is why it is crucial to design your site with aesthetics, performance, and SEO in mind.
Your goal is to create quality content for consumers by making your website readable, accessible, and interactive. That way, you can engage more often with your customers and provide them with a long-lasting impression of your business that could help you attract more clicks and visitors.
These are just some of the reasons why web design is essential for digital marketing. Following such guidelines will help you come up with better web design strategies for your website. Not only that, but creating a quality site for your business can aid in your SEO and SEM capabilities.
However, one question remains: how much does it cost to design a website? Compared to the price of SEO in Singapore, is outsourcing your web design services worth the cost?
PART II – The Cost Of Web Design In Singapore
Two options come to mind when designing a website: hiring a web designer or doing it by yourself. Both of these choices have their pros and cons. Not to mention, there are many SEO factors to consider that will affect your budget.
To find out which one is better for your business, discover the reality of web design pricing in Singapore below.
Do-It-Yourself Web Design: Pros And Cons
If you’re on a tight budget and you need to create a website on the go, doing it by yourself might be a worthwhile option. It is the cheapest and relatively quickest way to design quality web pages for your site.
It can take around $10 to 50 a month to design a website, depending on your platforms and tools. For small businesses, owners can access free-to-use web design platforms. However, most of these free software applications come with additional fees if you wish to upgrade them. Doing so will give you more versatile features that will let you design your site according to your needs.
On the other hand, if you want to create a more extensive website, you might have to pay approximately $1000. At that price, you can design around less than ten pages. The downside is that your site may not allow interactive imagery and animations since most free DIY software tools are limited to static elements.
In conclusion, designing your website alone can range from cheap to expensive costs, depending on your choices. Whether it’s affordable or not, is the effort worth the money you can save along the way?
Regardless of how you want to design your website, DIY is the more affordable option than hiring a web designer. You can create multiple web pages all by yourself, and you don’t even have to spend too much money.
However, having sufficient knowledge of web design is essential if you plan to design your website alone. You might not spend a lot of money, but you probably have to consume hours of learning how to curate your site.
2. MORE FREEDOM AND CONTROL
No one else has access to your website but you. With total freedom and control over your site, you can customize it in any way you want. You can speed up the process of your digital marketing campaign and alter any website elements without having to relay the request to anyone else.
3. FREE TOOLS AND PROGRAMS
There are countless free tools and programs that you can use to your advantage. Consider using free web design software so you can craft a quality website without having to spend a single cent. If you wish to upgrade your software, some tools can give you access to improved features that require payment.
Without a team of web designers to help, accomplishing your tasks by yourself is time-consuming at the least. Not to mention, you could spend numerous hours just trying to get accustomed to the fundamentals of web design. As a result, you might not achieve your goals on time.
2. LACK OF SKILLS AND KNOWLEDGE
Unless you tackled the basics of web design in the past, you might not possess enough skills and experience required to design a website. While it is possible to become an amateur web designer, doing so requires patience and determination. Like SEO, you must familiarise yourself with the ins and outs of web design before you can make any significant changes to your website.
Hiring A Web Design Agency: Pros And Cons
Instead of relying on yourself to get the job done, you could trust a team of web designers who can provide you with everything you need to curate a website fit for SEO. The only downside is that you have to spend a reasonable amount of money in the process to get the best possible results.
You could outsource your search engine optimization services while letting a web designer handle your website to maximize your potential. That way, you can produce efficient results in terms of both SEO and web design.
The cost of outsourcing to a web design company in Singapore ranges from $3,000 to $150,000. The pricing depends on the duration of building your website and the number of designers and developers involved. You also need to consider factors, such as the brand and software tools required to develop your website.
No doubt that hiring a web designer or agency is considerably more expensive than doing it alone. On the bright side, you have someone to back you up whenever you need help. But is it worth the money that you will have to spend along the way? Let’s find out.
1. FOCUS ON OTHER TASKS
The best part about hiring a web designer is that you can focus on other essential tasks for your business. You can create better digital marketing campaigns, enhance your content for SEO, or even manage your social media page, all while the professionals are busy designing your website.
2. ACCESS SPECIAL TOOLS
Many free-to-use software tools are available online, but none of them could compare to what the pros use daily. Seek professional assistance from web designers, and they will design your website using the best software in the market. Most web designers use high-end software with access to a variety of features.
3. CREATE A HIGH-QUALITY WEBSITE
Whether your goal is to create a new website or redesign an existing one, you can bet that your web designers will maximize their skills to help you achieve your desired results. Your high-quality website is within reach, and it is attainable with the help of a web design agency.
Web design, SEO, SEM, and other digital marketing strategies have one thing in common: they all come at a price. Like SEO and SEM, the cost of web design services in Singapore will depend on how much they will charge for their services.
Sometimes, the price is affordable, but most of the time, it can be costly. In that case, you should find a reputable web design agency that offers inexpensive or cost-effective services within your budget range.
2. LESS CREATIVE CONTROL
Compared to handling your website alone, you have less freedom and creative control when hiring a web designer. All web designers possess unique skills, meaning you should find one who can align their goals with yours to design a flawless website.
Nonetheless, you still have less control over the project if you let someone else handle your site. Clear communication between you and your web designer is key to success in reaching your goals.
PART III – Hiring Versus Do-It-Yourself: Which Is Better?
Eventually, you have to choose between two options: to hire or to do it yourself. Not surprisingly, you would want to select the option that provides you with the most effective results at a cost-effective rate. The real question is, which choice is best for you and your digital marketing campaign?
In the end, both have their pros and cons, but you have to make a decision based on your goals and needs. Factors such as time, money, and skills play a significant role in helping you decide.
If you have to choose: which one is better? In most cases, hiring a web designer is similar to working with a digital marketing agency in Singapore. The service is worth the price, and you will learn a lot about web design along the way, which makes it the better choice. The only drawback is that the cost of paying for a web designer’s services may be too expensive for your budget.
On the other hand, you could design your website by yourself and save money. However, doing so requires countless hours of hard work and learning. Even though you have total control in managing your project, you need to exert more effort since there is no one else by your side to guide you.
To help you decide, you need to consider essential factors that will affect you, your website, and its SEO capabilities. Here are some factors you should keep in mind when designing a website.
8 FACTORS TO CONSIDER WHEN DESIGNING A WEBSITE
1. MOBILE-FRIENDLY WEBSITE
From the consumer’s perspective, a company that doesn’t have a mobile-friendly website is a company that doesn’t care. It makes sense since enhancing your site for mobile SEO is a must nowadays, given how many people use smartphones and tablets.
SEO is vital for your website. If that is the case, you could hire a web design agency or SEO company in Singapore that will help you improve your site for SEO and mobile phones.
2. SPEED AND PERFORMANCE
Considering how advanced technology is these days, there is no reason why your website should be as slow as a snail when it comes to loading times. Make sure your site is running at an optimal speed. Avoid doing so, or else you could harm your business in the long run since slow loading times can affect most people’s patience.
3. REGULAR MAINTENANCE
Make sure you have enough time to monitor your website and its performance. Some issues could sprawl out of the blue and harm your website. Since regular maintenance is the solution to such potential problems, perhaps you should hire a web specialist to provide 24-hour support for your site. In doing so, you can receive timely reports if ever your website encounters a technical issue.
4. QUALITY OF CONTENT
Like SEO, the quality of your site’s content is an aspect of web design and development that you must examine from time to time. Optimize your content for SEO to make sure your website can reach more visitors. Not to mention, it will help you increase your search engine rankings as well.
5. COLOUR SCHEME
People remember brands based on their colour schemes. For instance, Facebook is a combination of white and blue, while Spotify is black and green. Do the same for your website, and you could raise brand awareness. As a result, you can get more people to recognize your brand.
A website with good navigation will make itself more convenient and accessible for users such as yourself. Aside from functioning well with SEO, a well-optimized navigation system helps in establishing your credibility. Visitors exploring your website will find your brand more credible and trustworthy, thanks to user-friendly navigation features.
When designing your website, SEO affects not just mobile phones but devices of various forms. You should build your site with SEO-friendly features because it will help you reach more potential customers on search engines. Thus, you could gain more visitors and additional traffic to your site.
8. REAL-TIME INFORMATION
Your website is a 24/7 gateway for consumers who want to know more about your products, services, and business. As such, you should update your site with real-time information to notify any incoming and present visitors.
Due to the importance of web design for digital marketing, it might be best for your business to hire a web design agency that can support your website. However, try to consider your skills, knowledge, and experience in web design if you wish to do it yourself.
In the end, your choice will depend on your goals and needs. In any case, you can’t go wrong with working with an experienced web designer and SEO specialist. Your money will be well-spent, knowing that your website will get the best redesign it deserves.
Consider outsourcing your SEO services to a digital marketing agency! Contact our SEO company in Singapore at 6391-0930 and find out how digital marketing can help your business.