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OVERVIEW

Burberry is a British luxury fashion house, distributing clothing, fashion accessories, fragrances, sunglasses, and cosmetics.

CHALLENGES

SOLUTION

According to Adage, the British luxury brand took WeChat fans behind the scenes at its London runway show, offering them audio commentary by the creative team and Chinese celebrities. When fans sent Burberry a text message, the brand instantly responded with a virtual plaque engraved with their name.


RESULTS

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