A promotional O2O (online-to- offline) campaign was launched where subscribers can stand a chance to win a 2 Day 1 Night stay at Shangri La Hotels Singapore when they take a picture of Shangri La Hotel and share it on the official Shangri-La Hotel Singapore account.
Above are the results from the 2015 Q1 Experience submission campaign
Account started with no more than 1,000 followers
Campaign lasted for 3 months and garnered more than 4x of the initial number of followers
Successful acquisition of followers allow them to carry out content marketing and grow the followers organically