Shangri-La Hotels and Resorts

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A promotional O2O (online-to- offline) campaign was launched where subscribers can stand a chance to win a 2 Day 1 Night stay at Shangri La Hotels Singapore when they take a picture of Shangri La Hotel and share it on the official Shangri-La Hotel Singapore account.

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Above are the results from the 2015 Q1 Experience submission campaign

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Campaign Results

Account started with no more than 1,000 followers

Campaign lasted for 3 months and garnered more than 4x of the initial number of followers

Successful acquisition of followers allow them to carry out content marketing and grow the followers organically

OVERVIEW

CHALLENGES

SOLUTION


RESULTS

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