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Ericool Aircon & Engineering Pte. Ltd.

SEO, Web Development

Ericool Aircon & Engineering Pte. Ltd. is an established air conditioning company in Singapore since 1996. Their website was outdated and with their poor rankings on Google, the number of leads they got from their website was very little. They engaged OOm for a full web-revamp and SEO service.


After our analysis, we found that their website was not SEO-friendly and thus was not appearing on the top organic positions on Google. The design of the website was also outdated, which made it difficult for Ericool to attract any corporate clients.


We revamped their website to make it look more professional as well as contemporary. We conducted keyword research and identified a set of keywords that have high commercial application such as aircon servicing and repair. We then moved on to edit the website content to increase its relevance to the keywords we were targeting. Since the success and popularity of a search engine is determined by its ability to produce the most relevant results to any given search, it makes sense that Content Relevance is the most important factor that search engines take into account when they rank websites. Website promotion was also done to increase the number of inbound links to the website, which is also another important factor when it comes to ranking websites.


“Through the optimization expertise of OOm, my corporate website has improved its organic rankings on the major search engines. We have seen a 329% growth in our online traffic as well as an increase in our online enquiries which resulted into 60% growth in sales. Many thanks to the internet strategists of OOm!” – Jenny, Ericool Aircon & Engineering Pte Ltd

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