When OOm first approached KBAT, they were initially quite reluctant to award the SEO account to an agency. After few explanations and follow up, they finally agreed to give it a try. The objective set by KBAT is to increase their website traffic and course sign ups.
As this is the first time KBA engaged a SEO agency to assist them, they were unaware of the strategies and methodology that OOm offers. Apart from that, the client has not done much onsite activities.
There were frequent meet ups with the KBA team in order to ensure that they understand the methodology that we used and how it would help to achieve their goals. An onsite audit and implementation were implemented by OOm during initial stage of the campaign like removing their soft 404 error pages and non-SEO friendly URL in order to assist in improving the organic ranking of keywords that were not ranked well at that time.
Most of the targeted keywords are now ranked consistently on the first page of Google.