WSQ Mastering
The Art Of SEO - Unlocking The Power Of SEO
Course Overview
Search Engine Optimisation (SEO) is vital for garnering online visibility and organic growth. This SEO Fundamental Course in Singapore is your gateway to mastering the essential principles that drive your website’s success. Gain practical knowledge and actionable skills to propel your website’s rankings and organic visibility. From understanding search algorithms to optimisation, our SEO course covers the foundational aspects of SEO. It includes conducting keyword research, understanding best practices for on-page and off-page optimisation, coming up with a content strategy, tracking and analysing your SEO strategy.
2 Days
116 Middle Road, ICB Enterprise House #07-02/03/04 (Singapore 188972)
$424.32
(After 70% subsidy)
Claimable with SkillsFuture Credits and PSEA
Course Overview
Search Engine Optimisation (SEO) is vital for garnering online visibility and organic growth. This SEO Fundamental Course in Singapore is your gateway to mastering the essential principles that drive your website’s success. Gain practical knowledge and actionable skills to propel your website’s rankings and organic visibility. From understanding search algorithms to optimisation, our SEO course covers the foundational aspects of SEO. It includes conducting keyword research, understanding best practices for on-page and off-page optimisation, coming up with a content strategy, tracking and analysing your SEO strategy.
Learning Units
- Introduction to SEO
- Master Keyword Research Strategies
- Explore the 4 Pillars of SEO: On-Page, Off-Page, Technical and Local
- Comprehend the Search Engine Website Ranking Process
- Craft a Winning SEO Content Strategy
- Build an SEO-Optimised Website Structure
- Uncover Useful SEO Tools
- Optimise Your SEO Strategy
Skills You Will Gain
- Keyword Research: Conduct research to uncover high-volume, low-competition keywords
- On-Page SEO Optimisation: Apply diverse content creation strategies for SEO optimisation
- Off-Page SEO Optimisation: Gain a comprehensive understanding of diverse types outreach methods
- Technical SEO Implementation: Perform a comprehensive website audit and offer recommendations for enhanced website elements and structure
- SEO Analysis: Monitor search results, assess search engine rankings, and analyse performance
- SEO Optimisation: Assess and enhance SEO strategies to attain business objectives, utilising tools like Semrush, Google Keyword Planner, and Google Analytics
Tools Covered
Who Is This Course For?
This course is designed for marketers, business owners, senior managers, and executives who have responsibilities in business analysis, marketing, and sales.
Prerequisite
Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programs. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.
Why Learn At OOm
Extensive Industry Experience Spanning 18 Years
Seasoned Trainers with Real-World Expertise
Immersive Learning Through Practical Hands-On Approach
Enrol in our Google Marketing Series and gain a holistic strategy for success across the platform!
Course Fees & Subsidy
Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)
Singapore Citizens (40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture subsidy
S$544 (After 50% subsidy)
S$326.40 (After 70% subsidy)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Subsidy
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
NTUC UTAP members can receive up to 50% support for course fees after subsidy
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture subsidy
S$544 (After 50% subsidy)
S$326.40 (After 70% subsidy)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
S$641.92
S$424.32
Additional Subsidy
Companies with existing SkillsFuture Enterprise Credit (SFEC)^ can receive up to 90% additional subsidy to offset the remaining fees.
^Expiring on 30 June 2025
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
Course Schedule
Certificate
Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.
*SkillsFuture Course Page here
Course Code: TGS-2023040527
Funding Validity Period: 5 Dec 2023 – 4 Dec 2025
Our Trainers
Martin Li
Ivan Wong
*Only 1 trainer will be facilitating per class
FAQs:
What is Search Engine Optimisation (SEO)?
SEO comprises a collection of tactics and methods designed to enhance a website’s visibility and ranking on search engine results pages (SERPs). This encompasses keyword research, on-page SEO, off-page SEO, and technical SEO.
What is the difference between SEO & SEM?
Search Engine Marketing (SEM) is a digital marketing strategy that employs paid advertising to enhance visibility on search engine results pages (SERPs). It predominantly centres on pay-per-click (PPC) ads, where advertisers bid on keywords and pay when users click on their ads. On the other hand, Search Engine Optimisation (SEO) focuses on refining a website’s content and structure to boost organic search rankings. It is a long-term strategy that augments visibility without incurring direct costs.
Can I learn SEO by myself?
You can self-educate in SEO through tutorial videos available on platforms like YouTube and online guides. However, to establish yourself as an SEO specialist and demonstrate your qualifications to potential employers, acquiring certification by enrolling in an SEO course in Singapore is essential. It serves as concrete evidence of your expertise and ability to handle SEO tasks effectively.
Is SEO hard to learn?
While self-learning is an option, seeking proper guidance from experienced trainers can significantly enhance your understanding and practical application of the subject. With OOm’s 17 years of experience in the digital marketing industry, you can gain insights from real-life case studies and access tested and proven strategies when you enrol in our SkillsFuture-accredited SEO course.
Can I attend the course if I do not have any digital marketing experience?
Having basic computer skills is sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of SEO. The trainers are experienced in teaching beginners, adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring when attending the course?
Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.
How do I register for the course?
WSQ Mastering the Art of SEO – Unlocking the Power of SEO
WSQ Mastering the Art of SEO – Unlocking the Power of SEO
TGS-2023040527
$424.32
(After 70% subsidy)
Claimable with SkillsFuture Credits and PSEA
Duration: 2 Days
Training Location: 116 Middle Road, ICB Enterprise House, #07-02/03/04, Singapore 188972
