Course Overview
As generative AI reshapes how users search for and consume information, OOm Institute’s SEO Training in Singapore equips learners with practical SEO skills alongside an introduction to Generative Engine Optimisation (GEO), the practice of optimising content for AI-driven search experiences.
The course provides awareness of evolving platforms such as Google AI Mode, AI Overviews, and ChatGPT, and how they influence modern search visibility and content discovery.
The training delivers practical knowledge of core SEO principles, including keyword research, on-page and off-page optimisation, content optimisation, and basic performance tracking, while incorporating emerging GEO strategies such as optimising for AI-generated answers, conversational queries, and entity-based search.
This ensures learners understand both foundational SEO techniques and how to adapt content for AI-powered search engines and generative search environments, enabling sustained visibility and performance as search technologies and user behaviours evolve.
Course Outline
Introduction to SEO
- Learn the key differences between GEO, AEO, and SEO and what each entails
- Understand the differences between AI Overview, SearchGPT, AI Mode, and traditional SERPs
- Explore how AI search influences consumer search behaviour, SEO strategy and results
- Learn how AI search engines interpret and respond to queries
- Understand the difference between SEO vs SEM, understanding when to use each for marketing success
- Conduct keyword research and selection techniques to uncover high-performing keywords
- Explore various types of SEO content in boosting online visibility
- Leverage AI tools in SEO to streamline processes and enhance result
Establishing Website Structure
- Implement on-page SEO techniques to optimise content and metadata
- Learn how to make your website AI-ready and what common mistakes to avoid
- Apply off-page SEO tactics including backlinks and partnerships
- Understand technical SEO fundamentals including schema markup for AI search, crawlability, site speed, and mobile optimisation
Improving Website Ranking
- Explore SERP features
- Optimise key SEO components for higher rankings
- Familiarise yourself with Google Search Console to monitor and troubleshoot website performance
- Perform website health audits to identify and resolve SEO issues that would impact SEO ranking
- Understand how influencer marketing impacts SEO and incorporate it into your SEO strategy
- Optimise for local SEO to target location-based audiences effectively
- Utilise Google Analytics and Google Search Console to analyse data and measure goals
Refining SEO Strategy
- Perform content audits to ensure alignment with SEO goals and user intent
- Conduct in-depth keyword analysis to refine content
- Understand how to optimise your website for Search Generative Experience (SGE)
Skills You Will Gain
- Master keyword research for SEO success: Identify high-volume, low-competition keywords using proven research techniques to drive targeted traffic
- Optimise on-page SEO for AI-driven search: Structure content effectively to align with modern search algorithms and improve visibility
- Build authority through off-page SEO strategies: Execute outreach and link-building methods to strengthen website credibility and rankings
- Perform technical SEO audits for better performance: Analyse site structure, fix technical issues, and improve AI readability, site structure, and elements
- Conduct AI-ready website audits for enhanced discoverability: Identify and resolve issues that prevent AI systems from properly understanding and indexing your site
- Understand AI query interpretation in search engines: Learn how AI-powered platforms process user intent and generate search responses
- Analyse SEO performance with industry tools: Track rankings, measure results, and gain actionable insights using tools like Semrush, Google Keyword Planner, and Google Analytics
Tools Covered
Who Is This Course For?
This SEO course is designed for individuals who want to drive measurable business results through search visibility, rather than just learning theory. This course is suitable for:
- In-house marketing teams: Align SEO efforts with business goals, optimise existing content, and collaborate more effectively with internal or external stakeholders
- Content creators and copywriters: Learn how to create search-optimised content that not only ranks well but also meets user intent and drives engagement
- E-commerce managers and website owners: Improve product and category page visibility, optimise site structure, and increase conversions through better search performance
- Freelancers and consultants: Expand your service offerings with in-demand SEO skills and deliver data-driven results for clients
Prerequisite
Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programs. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.
Why Learn At OOm Institute
Extensive Industry Expertise
We have over 20 years of experience in providing AI, digital marketing and tech solutions for individuals and businesses.
Seasoned & Expert Trainers
Learn from professionals who have hands-on industry experience and a passion for teaching.
Relevant & Applicable
Courses include real-world case studies and applications, ensuring the knowledge gained can be immediately used in the workplace.
Practical Hands-On Approach
We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.
Here’s What Most Learners Ask Us
Before you sign up, here are some of the top questions our learners ask.
What Will I Learn In the SEO Course?
You’ll learn how to elevate your website’s visibility and drive organic growth through effective SEO strategies. Key takeaways include:
- SEO techniques to improve search rankings
- Use analytics tools to conduct SEO audits and monitor performance
- Stay updated on the latest SEO trends and best practices
Where Are Your Classes Held?
We run classes at two convenient training venues:
Tanjong Pagar:
10 Anson Rd, International Plaza, #25-08, Singapore 079903
Jurong East:
80 Jurong East St. 21, #04-09 Devan Nair Institute for Employment & Employability
Can I Get Help With Course Fee Claims?
Is A Laptop Provided?
Will There Be An Assessment?
Yes, an assessment will be conducted on the second day of the course to evaluate your understanding. You must pass this assessment to be awarded the course certificate.
Is Full Attendance Required?
Yes, to meet course requirements, all learners must attend the full course duration and mark their e-Attendance using Singpass.
Course Fees & Support
Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)
Singapore Citizens (40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Support
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support**
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
S$641.92
S$424.32
Additional Support
Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional subsidy to offset the remaining fees.
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
**Validity period: 8 February 2024 – 31 March 2027
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills related courses. Visit the SkillsFuture Credit website (www.skillsfuture.gov.sg/credit) to choose from the courses available on the Training Exchange course directory.
Course Schedule
Your AI SEO & GEO Course Certification
Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.
*SkillsFuture Course Page here
Course Code: TGS-2023040527
Course Fees Support Validity Period: 5 Dec 2023 – 4 Dec 2027
Meet Our AI SEO & GEO Trainers
Christopher Puan
Martin Li
*Only 1 trainer will be facilitating per class
FAQs:
What is Search Engine Optimisation (SEO)?
SEO comprises a collection of tactics and methods designed to enhance a website’s visibility and ranking on search engine results pages (SERPs). This encompasses keyword research, on-page SEO, off-page SEO, and technical SEO as well as the use of AI tools to support and streamline SEO-related tasks.
What is Generative Engine Optimisation (GEO) and will it replace SEO?
Generative Engine Optimisation (GEO) refers to optimising content so it can be understood, referenced, and surfaced by AI-driven and generative search experiences. Unlike traditional SEO, which focuses on rankings in search engine results pages (SERPs), GEO is concerned with how content is interpreted and used by generative search tools.
Traditional SEO fundamentals remain important. GEO builds on existing SEO principles and reflects how search technologies are evolving, rather than replacing SEO entirely.
What is the difference between SEO & SEM?
Search Engine Optimisation (SEO) focuses on refining a website’s content and structure to boost organic search rankings. It is a long-term strategy that augments visibility without incurring direct costs.
On the other hand, Search Engine Marketing (SEM) is a digital marketing strategy that employs paid advertising to enhance visibility on search engine results pages (SERPs). It predominantly centres on pay-per-click (PPC) ads, where advertisers bid on keywords and pay when users click on their ads. You can learn more in our Google SEM Course.
Can I learn SEO by myself?
You can self-educate in SEO through tutorial videos available on platforms like YouTube and online guides. However, to establish yourself as an SEO specialist and demonstrate your qualifications to potential employers, acquiring certification by enrolling in an SEO course in Singapore is essential. It serves as concrete evidence of your expertise and ability to handle SEO tasks effectively.
Is SEO hard to learn?
While self-learning is an option, seeking proper guidance from experienced trainers can significantly enhance your understanding and practical application of the subject. With over 20 years of experience in the digital marketing industry, OOm provides real-life case studies and tested strategies through its SkillsFuture-accredited SEO course.
Can I attend the course if I do not have any digital marketing experience?
Yes. Basic computer skills are sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of Google Digital Marketing. The trainers are experienced in teaching beginners and excel at delivering complex information in a clear and patient manner, ensuring that all learners can keep up with the course. At OOm Institute, we also offer courses in Google Marketing and Google Analytics.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring when attending the course?
Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.
How do I register for the course?
WSQ Mastering the Art of SEO – Unlocking the Power of SEO
WSQ Mastering the Art of SEO – Unlocking the Power of SEO
TGS-2023040527
$424.32
(After 70% support)
Claimable with SkillsFuture Credits and PSEA
Duration: 2 Days
Delivery Mode: Onsite Training
Medium of Instruction: English