WSQ Clicks to Conversions – Mastering
Google Analytics
Course Overview
Empower your business decisions with insights by enrolling in our two-day Google Analytics course. Learn how to harness data analytics to drive strategic actions, optimise marketing efforts, and achieve your organisational goals using Google Analytics. During the course, you will also gain proficiency in navigating and extracting insights from Google Analytics, develop analytical skills to make informed decisions and optimise performance, as well as learn to create custom reports and segments tailored to your business needs.
2 Days
116 Middle Road, ICB Enterprise House #07-02/03/04 (Singapore 188972)
$424.32
(After 70% subsidy)
Claimable with SkillsFuture Credits and PSEA
Course Overview
Empower your business decisions with data-driven insights by enrolling in our two-day Google Analytics course. In today’s competitive landscape, organisations leveraging data analytics are 23 times more likely to acquire customers, 6 times as likely to retain them, and 19 times more likely to be profitable. This course will teach you how to use GA4 to make impactful, data-informed decisions that drive strategic actions, optimise marketing efforts, and achieve your organisational goals.
During the course, you will also gain proficiency in navigating and extracting insights from Google Analytics, develop analytical skills to make informed decisions and optimise performance, as well as learn to create custom reports and segments tailored to your business needs.
Course Outline
Mastering the Fundamentals of Data: Data and Methodology
- Understand the process and benefits of data collection
- Differentiate between qualitative data vs quantitative data to leverage them effectively for various insights
- Explore types of data collection methods and discover digital tools that streamline the process
- Learn audience segmentation techniques and customer journey mapping to identify key customer groups and optimise the customer experience
- Understand different types of of data analytics
Introduction to Google Analytics 4 - Features & Functions
- Learn the step-by-step process for setting up a Google Analytics account, ensuring accurate tracking
- Explore GA4 key metrics and dimensions to analyse and interpret website performance effectively
- Dive into the features, insights, and capabilities of Google Analytics 4 for better decision-making
- Familiarise yourself with the types of reports available in GA4 and their use cases for various business objectives
Leverage GA4 Data to Achieve Strategic Success
- Explore cultural marketing strategies to create data-driven campaigns tailored to diverse audiences
- Understand data protection obligations to ensure compliance with privacy laws
Skills You Will Gain
- Google Analytics (GA4) Setup: Seamlessly integrate Google Analytics with your website for data tracking and reporting
- Customer Management: Delve into audience profiling, customer segmentation, and journey mapping to understand and target your customers effectively
- Report Creation: Create custom GA4 reports tailored to the business needs
- Data Analysis: Acquire expertise in using GA4 for in-depth analysis of key metrics and dimensions to make data-driven decisions
Who Is This Course For?
Marketers, business owners, senior managers and executives with business analysis, marketing, and sales responsibilities.
Prerequisite
Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programs. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.
Why Learn At OOm
Extensive Industry Expertise
We have 19 years of experience in providing digital marketing and tech solutions for individuals and businesses.
Seasoned & Expert Trainers
Learn from professionals who have hands-on industry experience and a passion for teaching.
Relevant & Applicable
Courses include real-world case studies and applications, ensuring the knowledge gained can be immediately used in the workplace.
Practical Hands-On Approach
We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.
Enrol in our Google Marketing Series and gain a holistic strategy for success across the platform!
Course Fees & Support
Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)
Singapore Citizens (40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Support
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support
Validity period: 8 Feb 2024 – 31 March 2027
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
S$641.92
S$424.32
Additional Support
Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional subsidy to offset the remaining fees.
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
Course Schedule
Certificate
Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.
*SkillsFuture Course Page here
Course Code: TGS-2023040422
Course Fees Support Validity Period: 29 Nov 2023 – 28 Nov 2025
Our Trainers
Christopher Puan
Rachel Poo
FAQs:
What is Google Analytics?
What is the difference between Google Universal Analytics (UA) and Google Analytics 4 (GA4)?
What are the job opportunities available with a Google Analytics certification?
Can I attend the course if I do not have any digital marketing experience?
Having basic computer skills is sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of Google Analytics. The trainers are experienced in teaching beginners, adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring when attending the course?
How do I register for the course?
You can indicate your interest here, call us at 6993 9898 or email us at enquiry.institute@oom.com.sg and we will get back to you as soon as possible.
WSQ Clicks To Conversions – Mastering Google Analytics
WSQ Clicks To Conversions – Mastering Google Analytics
TGS-2023040422
$424.32
(After 70% support)
Claimable with SkillsFuture Credits and PSEA
Duration: 2 Days
Delivery Mode: Onsite Training
Medium of Instruction: English
