Course Overview
In today’s competitive landscape, organisations leveraging data analytics are 23 times more likely to acquire customers, 6 times more likely to retain them, and 19 times more likely to be profitable.
Gain the skills to turn data into action with OOm Institute’s hands-on Google Analytics 4 class in Singapore. This GA4 course is designed to help you track performance, understand user behaviour, and make informed decisions that drive measurable business growth.
In this GA4 course Singapore, you’ll learn how to navigate the Google Analytics 4 platform, implement accurate tracking, and analyse data to uncover opportunities for optimisation. You’ll also discover how GA4’s built-in intelligence and AI-driven insights can help you identify trends, predict user behaviour, and make faster, more confident decisions.
Through practical, real-world applications, our Google Analytics 4 class will equip you with the skills to create customised reports and translate data into clear, strategic actions.
By the end of the course, you’ll be able to use GA4 not just for reporting, but as a powerful tool to optimise marketing performance and support business growth.
2 Days
116 Middle Road, ICB Enterprise House #07-02/03/04 (Singapore 188972)
$424.32
(After 70% subsidy)
Claimable with SkillsFuture Credits and PSEA
Course Overview
In today’s competitive landscape, organisations leveraging data analytics are 23 times more likely to acquire customers, 6 times more likely to retain them, and 19 times more likely to be profitable.
Gain the skills to turn data into action with OOm Institute’s hands-on Google Analytics 4 class in Singapore. This GA4 course is designed to help you track performance, understand user behaviour, and make informed decisions that drive measurable business growth.
In this GA4 course Singapore, you’ll learn how to navigate the Google Analytics 4 platform, implement accurate tracking, and analyse data to uncover opportunities for optimisation. You’ll also discover how GA4’s built-in intelligence and AI-driven insights can help you identify trends, predict user behaviour, and make faster, more confident decisions.
Through practical, real-world applications, our Google Analytics 4 class will equip you with the skills to create customised reports and translate data into clear, strategic actions.
By the end of the course, you’ll be able to use GA4 not just for reporting, but as a powerful tool to optimise marketing performance and support business growth.
Course Outline
Mastering the Fundamentals of Data: Data and Methodology
- Understand the process and benefits of data collection
- Differentiate between qualitative and quantitative data to extract meaningful insights
- Explore data collection methods and digital tools that streamline and enhance data gathering
- Apply audience segmentation and customer journey mapping to identify key customer groups and optimise user experiences
- Gain an overview of traditional and digital analytics tools
- Build a strong foundation in key data analytics concepts and terminology, including audience segmentation, customer journey, and more
Introduction to Google Analytics 4: Features & Functions
- Learn the step-by-step process for setting up a GA4 account, ensuring accurate tracking
- Explore GA4 key metrics and dimensions to analyse and interpret website performance effectively
- Dive into the features, insights, and capabilities of Google Analytics 4 for better decision-making
- Familiarise yourself with the types of reports available in GA4 and their use cases for various business objectives
Leverage GA4 Data to Achieve Strategic Success
- Explore cultural marketing strategies to create data-driven campaigns tailored to diverse audiences
- Understand data protection obligations to ensure compliance with privacy laws
Skills You Will Gain
- Set up GA4 tracking and scale it as business needs evolve: Confidently track new events and conversions as your campaigns and business goals grow
- Understand and segment your audience for better targeting: Explore audience profiling, customer segmentation, and journey mapping to gain deeper insights into customer behaviour
- Design reports that answer real business questions: Create customised GA4 reports that helps you focus on the metrics that directly inform marketing and business decisions
- Turn GA4 insights into clear optimisation actions: Interpret reports and performance trends so you know exactly what to improve, where to optimise, and how to support better decision-making across campaigns
Tools Covered
Who Is This Course For?
This Google Analytics (GA4) course is designed for professionals who want to move beyond basic reporting and use data to make smarter marketing and business decisions. This course is suitable for:
- Digital marketers and performance marketers who want to track campaign performance more effectively, understand user behaviour, and optimise conversions using GA4 insights
- Business owners and entrepreneurs who want visibility over customer journeys, marketing performance, and website conversions to make more informed growth decisions
- Marketing executives and analysts who need to build structured reporting, segment audiences, and translate data into actionable strategies
- Agency professionals and consultants who manage multiple client accounts and need to set up, interpret, and optimise GA4 tracking and reporting systems
Prerequisite
Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programmes. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.
Why Learn At OOm Institute
Extensive Industry Expertise
We have over 20 years of experience in providing AI, digital marketing and tech solutions for individuals and businesses.
Seasoned & Expert Trainers
Learn from professionals who have hands-on industry experience and a passion for teaching.
Relevant & Applicable
Courses include real-world case studies and applications, ensuring the knowledge gained can be immediately used in the workplace.
Practical Hands-On Approach
We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.
Here’s What Most Learners Ask Us
Before you sign up, here are some of the top questions our learners ask.
What Will I Learn In the GA4 Course?
Get familiar with the interface and features of Google Analytics 4 to effectively track and analyse your marketing performance. Key takeaways include:
- GA4 setup, tracking, and report configuration
- Audience mapping, data segmentation, and journey‑based insights
- Custom report creation and interpretation using key metrics
Where Are Your Classes Held?
We run classes at two convenient training venues:
Tanjong Pagar:
10 Anson Rd, International Plaza, #25-08, Singapore 079903
Jurong East:
80 Jurong East St. 21, #04-09 Devan Nair Institute for Employment & Employability
Can I Get Help With Course Fee Claims?
Is A Laptop Provided?
Will There Be An Assessment?
Yes, an assessment will be conducted on the second day of the course to evaluate your understanding. You must pass this assessment to be awarded the course certificate.
Is Full Attendance Required?
Yes, to meet course requirements, all learners must attend the full course duration and mark their e-Attendance using Singpass.
Course Schedule
Your Google Analytics 4 Course Certificate
Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.
*SkillsFuture Course Page here
Course Code: TGS-2023040422
Course Fees Support Validity Period: 29 Nov 2023 – 28 Nov 2027
Meet Our Google Analytics 4 Trainers
Christopher Puan
Rachel Poo
FAQs:
What is Google Analytics?
Google Analytics is a valuable tool for businesses, facilitating website analysis by providing insights into website visitors, including details like their on-site behaviour and demographic characteristics. This information empowers business owners to enhance their websites, ultimately driving increased web traffic and conversions, as they gain a deeper understanding of their audience.
What is the difference between Google Universal Analytics (UA) and Google Analytics 4 (GA4)?
As of July 1, 2023, Universal Analytics (UA) has been phased out and Google Analytics 4 (GA4) now takes the forefront as Google’s primary web analytics tools. GA4 focuses on tracking user actions, offering comprehensive insights into user behaviour across different devices and platforms. Additionally, it harnesses machine learning to forecast future trends while maintaining a strong focus on user privacy. This makes GA4 an ideal choice for businesses navigating the evolving digital landscape. OOm’s Google Analytics course will be centred around GA4, as Universal Analytics is no longer in use.
What are the job opportunities available with a Google Analytics certification?
Obtaining a Google Analytics certification presents a myriad of opportunities for you in the digital marketing industry. To enhance your skills and broaden your job prospects, consider enrolling in the Google Marketing Series. This series not only includes the Google Analytics course but also incorporates Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) at a more cost-effective rate than enrolling in them separately. For a comprehensive guide on kickstarting a career in digital marketing and exploring potential job opportunities after completing the Google Marketing Series, refer to this blog: Kickstarting a Career in Digital Marketing: Your Guide to Success.
Can I attend the course if I do not have any digital marketing experience?
Having basic computer skills is sufficient, as this beginner-friendly course covers the fundamental aspects of Google Analytics. The trainers are experienced in teaching beginners and are skilled at delivering complex concepts in a clear and patient manner, helping you keep up with the course. If you’re interested in building broader digital skills, you may also explore our Google Ads Course and AI SEO Course.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring when attending the course?
Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.
How do I register for the course?
You can indicate your interest here, call us at 6993 9898 or email us at enquiry.institute@oom.com.sg and we will get back to you as soon as possible.
WSQ Clicks to Conversions – Mastering Google Analytics
WSQ Clicks to Conversions – Mastering Google Analytics
TGS-2023040422
$424.32
(After 70% support)
Claimable with SkillsFuture Credits and PSEA
Duration: 2 Days
Delivery Mode: Onsite Training
Medium of Instruction: English