WSQ Clicks to Conversions – Mastering
Google Analytics

Course Overview

Empower your business decisions with insights by enrolling in our two-day Google Analytics course. Learn how to harness data analytics to drive strategic actions, optimise marketing efforts, and achieve your organisational goals using Google Analytics. During the course, you will also gain proficiency in navigating and extracting insights from Google Analytics, develop analytical skills to make informed decisions and optimise performance, as well as learn to create custom reports and segments tailored to your business needs. 

2 Days

116 Middle Road, ICB Enterprise House #07-02/03/04 (Singapore 188972)

$424.32

(After 70% subsidy)

Claimable with SkillsFuture Credits and PSEA

Course Overview

Empower your business decisions with insights by enrolling in our two-day Google Analytics course. Learn how to harness data analytics to drive strategic actions, optimise marketing efforts, and achieve your organisational goals using Google Analytics. During the course, you will also gain proficiency in navigating and extracting insights from Google Analytics, develop analytical skills to make informed decisions and optimise performance, as well as learn to create custom reports and segments tailored to your business needs. 

Learning Units

Skills You Will Gain

Tools Covered

Who Is This Course For?

Marketers, business owners, senior managers and executives with business analysis, marketing, and sales responsibilities.

Prerequisite

Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programs.

Why Learn At OOm

Extensive Industry Experience Spanning 17 Years

Seasoned Trainers with Real-World Expertise

Immersive Learning Through Practical Hands-On Approach

Course Fees & Subsidy

Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)

Singapore Citizens (40 years old & above)

Course fees 

S$1,088

S$1,088

Course fees after SkillsFuture subsidy

S$544 (After 50% subsidy)

S$326.40 (After 70% subsidy)

9% GST (on full course fees)

S$97.92

S$97.92

Nett Course Fee

Balance payable by SkillsFuture Credits*

S$641.92

S$424.32

Additional Subsidy

*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits 

NTUC UTAP members can receive up to 50% support for course fees after subsidy 

Singaporeans 30 years old and below can cover remaining fees with PSEA 

Non Small-Medium Enterprises (Non SMEs)

Small-Medium Enterprises (SMEs)

*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million

Course fees 

S$1,088 

S$1,088 

Course fees after SkillsFuture subsidy

S$544 (After 50% subsidy)

S$326.40 (After 70% subsidy)

9% GST (on full course fees)

S$97.92

S$97.92

Nett Course Fee

S$641.92

S$424.32

Additional Subsidy

Companies with existing SkillsFuture Enterprise Credit (SFEC)^ can receive up to 90% additional subsidy to offset the remaining fees.

^Expiring on 30 June 2025

Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.

Reimbursement via Enterprise Innovation Scheme (EIS):

  • Option 1: Annual tax deduction of 400%
  • Option 2: Convert 20% of course fees into cash payout 

Course Schedule

WSQ Clicks To Conversions - Mastering Google Analytics

Course duration: 2 days
Venue: ICB Enterprise House
Time: 9am-6pm
Date

Certificate

Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment. 

Our Trainers

Rachel Poo

With more than 10 years of invaluable expertise in digital marketing and market research, Rachel, an ACTA certified trainer, demonstrates her commitment to staying at the forefront of industry trends through certifications from HubSpot, Google, and YouTube.

FAQs:

Google Analytics is a valuable tool for businesses, facilitating website analysis by providing insights into website visitors, including details like their on-site behaviour and demographic characteristics. This information empowers business owners to enhance their websites, ultimately driving increased web traffic and conversions, as they gain a deeper understanding of their audience.
As of July 1, 2023, Universal Analytics (UA) has been phased out and Google Analytics 4 (GA4) now takes the forefront as Google’s primary web analytics tools. GA4 focuses on tracking user actions, offering comprehensive insights into user behaviour across different devices and platforms. Additionally, it harnesses machine learning to forecast future trends while maintaining a strong focus on user privacy. This makes GA4 an ideal choice for businesses navigating the evolving digital landscape. OOm’s Google Analytics course will be centred around GA4, as Universal Analytics is no longer in use.
Obtaining a Google Analytics certification presents a myriad of opportunities for you in the digital marketing industry. To enhance your skills and broaden your job prospects, consider enrolling in the Google Marketing Series. This series not only includes the Google Analytics course but also incorporates Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) at a more cost-effective rate than enrolling in them separately. For a comprehensive guide on kickstarting a career in digital marketing and exploring potential job opportunities after completing the Google Marketing Series, refer to this blog: Kickstarting a Career in Digital Marketing: Your Guide to Success.

Having basic computer skills is sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of Google Analytics. The trainers are experienced in teaching beginners, adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.

Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.

Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.

You can indicate your interest here, call us at 6993 9898 or email us at enquiry@oom.com.sg and we will get back to you as soon as possible.

WSQ Clicks To Conversions – Mastering Google Analytics

WSQ Clicks To Conversions – Mastering Google Analytics

TGS-2023040422

$424.32

(After 70% subsidy)

Claimable with SkillsFuture Credits and PSEA

Duration: 2 Days

Location: 116 Middle Road, ICB Enterprise House, #07-02/03/04, Singapore 188972

Get in touch with us for more details.

Begin your learning journey with us!

Series and Courses
  • WSQ Clicks To Conversions - Mastering Google Analytics
  • WSQ Mastering the Art of SEO - Unlocking the Power of SEO
  • WSQ Start a Successful Google Marketing Campaign
  • WSQ Dominating TikTok Marketing - Understanding TikTok Shop, Ads and Content Creation
  • WSQ Empower Your Brand Influence - Effective Content Strategies For Market Leadership
  • WSQ Mastering the Art of Social Media Marketing - Building a Powerful Social Media Presence
  • WSQ Boosting Efficiency and Content Strategy with Generative AI
  • WSQ Prompt Engineering Essentials: Building Effective AI Prompts

Get in touch with us for more details.

Begin your learning journey with us!