Social Media Marketing Course
WSQ Social Media Mastery - Building A Powerful Social Media Presence
OOm Institute’s Social Media Marketing Course
Social media platforms have transformed how brands reach and engage their audiences, creating both opportunities and challenges in digital marketing.
OOm Institute’s hands-on Social Media Marketing course equips marketers, entrepreneurs, and content creators with practical knowledge to plan, execute, and optimise high-performing campaigns on Meta.
In this Social Media Marketing course, you will learn how to develop data-driven strategies, create engaging content, and leverage platform-specific tools to maximise reach, engagement, and conversions.
From understanding audience behaviour to analysing campaign performance, this Social Media course focuses on real-world application and measurable outcomes that you can apply directly to your work or business.
Whether you’re new to digital marketing or looking to sharpen your expertise, this Social Media Marketing course Singapore offers step-by-step guidance to help you confidently manage campaigns, optimise performance, and achieve business growth through social media.
Course Outline
Social Media Campaign Planning & Testing
- Define campaign objectives to guide platform selection, content formats, and budget allocation
- Learn how marketing funnel stages align campaign goals with performance metrics
- Explore and evaluate platform-specific pre-campaign testing methods to validate strategies before launch
Operational Planning & Budgeting
- Understand how to develop a structured social media operational plan
- Learn how to coordinate budgeting, scheduling, and resource allocation across multiple platforms
- Create buyer personas and apply audience insights to guide messaging and targeting
- Conduct competitor analysis and apply insights to strengthen campaign planning
- Understand pre-execution readiness and monitor in-campaign performance effectively
Campaign Scheduling & Management
- Learn how to build effective campaign schedules and timelines
- Understand how to use platform analytics to optimise timing and frequency
- Explore scheduling and campaign management tools
- Identify common scheduling challenges and how to address them
Gather & Use Feedback
- Understand how to collect feedback from customers, internal stakeholders, and platforms
- Learn how to apply insights from testing and live campaign data to optimise performance
Ad Performance Tracking
- Understand the types of products and services suited for social media advertising
- Learn the differences in performance signals between product and service campaigns
- Explore the 4-quadrant framework for evaluating ad performance
- Understand how to match products and services to suitable social media platforms
- Track key performance indicators to support data-driven decisions
Post Campaign Insights & Recommendations
- Learn how to review campaign results using the marketing mix, including content and promotion elements
- Understand different types of post-campaign recommendations
- Apply structured frameworks to prioritise actions and improve future campaigns
Skills You Will Learn
- Master social media campaign strategy and planning: Set clear social media campaign objectives and design pre-campaign tests to guide platform, content, and budget decisions
- Execute campaigns within scope and budget: Apply operational planning, scheduling, and budget control to manage social media campaigns effectively
- Monitor campaign progress and competitor activity: Track campaign execution against schedules while observing competitor responses across media platforms
- Gather feedback and evaluate campaign performance: Collect stakeholder, customer, and platform data to assess campaign effectiveness and support informed adjustments
- Develop post-campaign insights and recommendations: Analyse campaign results using marketing mix considerations and structure recommendations for future campaigns
Who Is This Course For?
This Social Media Marketing course in Singapore is designed for individuals and professionals who want to build practical, job-ready skills in managing and optimising social media campaigns. This course is suitable for:
- Marketing managers who want to strengthen their digital and social media strategy skills
- Business owners and entrepreneurs who want to grow their brand and reach customers effectively through social media
- Content creators and influencers who want to improve campaign planning, content performance, and audience engagement
- Career switchers and job seekers looking to enter the digital marketing or social media industry
Prerequisite
Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programmes. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.
Why Learn At OOm
Extensive Industry Expertise
We have over 20 years of experience in providing AI, digital marketing and tech solutions for individuals and businesses.
Seasoned & Expert Trainers
Learn from professionals who have hands-on industry experience and a passion for teaching.
Relevant & Applicable
Courses include real-world case studies and applications, ensuring the knowledge gained can be immediately used in the workplace.
Practical Hands-On Approach
We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.
Here’s What Most Learners Ask Us
Before you sign up, here are some of the top questions our learners ask.
What Will I Learn In the Social Media Marketing Course?
You’ll learn how to create a strong and effective social media presence that achieves business results. Key takeaways include:
- Build a clear, goal‑oriented social media strategy that aligns with your brand’s needs
- Create and execute compelling content tailored for Facebook and Instagram
- Launch and optimise paid ad campaigns
Where Are Your Classes Held?
We run classes at two convenient training venues:
Tanjong Pagar:
10 Anson Rd, International Plaza, #25-08, Singapore 079903
Jurong East:
80 Jurong East St. 21, #04-09 Devan Nair Institute for Employment & Employability
Can I Get Help With Course Fee Claims?
Is A Laptop Provided?
Will There Be An Assessment?
Yes, an assessment will be conducted on the second day of the course to evaluate your understanding. You must pass this assessment to be awarded the course certificate.
Is Full Attendance Required?
Yes, to meet course requirements, all learners must attend the full course duration and mark their e-Attendance using Singpass.
Course Schedule
Your Social Media Marketing Course Certificate
Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.
*SkillsFuture Course Page here
Course Code: TGS-2025059401
Course Fees Support Validity Period: 23 Sep 2025 – 22 Sep 2027
Meet Our Social Media Marketing Trainers
Christopher Puan
Rachel Poo
*Only 1 trainer will be facilitating per class
FAQs:
What is social media marketing?
Social media marketing is a form of digital marketing that utilises social media platforms and websites to promote products, services, or brands. The primary goal of social media marketing is to connect with the target audience, build brand awareness, increase website traffic, and drive engagement.
It involves creating and sharing content on social media networks, such as Facebook, Instagram, Twitter, LinkedIn, and others, to achieve marketing and branding goals. To do this effectively, businesses need a clear social media marketing strategy that guides content, targeting, and performance measurement.
What social media platforms will be covered in this course?
In this social media marketing course Singapore, you will learn how to use major platforms under Meta including Facebook and Instagram, with a strong focus on running effective campaigns and ads. The course also provides insights into how different platforms can be used to achieve specific marketing objectives.
How does content marketing relate to this Social Media Marketing course?
Content plays a key role in social media success. In this Social Media Marketing course Singapore, you will learn how content drives engagement and campaign performance. If you want to go deeper into content strategy, you can also explore our Content Marketing course.
Will I learn affiliate marketing in this Social Media Marketing course?
This social media course introduces how social platforms can support traffic generation and conversions, which are important for affiliate marketing. For more advanced monetisation strategies, you can explore our Affiliate Marketing course.
Why is short form video important in Social Media Marketing?
Short form video is one of the most effective formats in modern social media marketing. This Social Media Marketing course teaches how to use short videos to capture attention quickly and improve campaign performance across platforms. If you want to learn more about Short-form video techniques, do check out our Video Content Creation course at OOm Institute.
Can I attend this Social Media Marketing course if I have no experience?
Yes, this social media course Singapore is designed to be beginner-friendly and covers the fundamental aspects of Social Media Marketing. The trainers are experienced in teaching beginners, adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring for the courses under the Social Media Marketing Course?
Please bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.
Can this course help me in my career?
Absolutely. You’ll gain skills to plan, execute, and optimise campaigns on Facebook and Instagram — applicable to roles like Social Media Executive, Digital Marketing Executive, Content Strategist, or SME marketing management.
Will I get hands-on practice during the course?
Yes. The course includes practical exercises, real-world examples, and activities to ensure you can apply what you learn immediately.
How do I register for the Social Media Marketing Course?
WSQ Social Media Mastery – Building A Powerful Social Media Presence
WSQ Social Media Mastery – Building A Powerful Social Media Presence
TGS-2025059401
$424.32
(After 70% support)
Claimable with SkillsFuture Credits and PSEA
Duration: 2 Days
Delivery Mode: Onsite Training
Medium of Instruction: English