WSQ Mastering The Art Of Social Media Marketing - Building A Powerful Social Media Presence
Course Overview
Gain proficiency in utilising essential tools and insights to effectively leverage social media platforms. Our comprehensive social media marketing course is tailored to empower learners, enabling them to unlock the full potential of social media as a pivotal force driving success.
Engage in a hands-on learning experience during the social media marketing course. Craft a comprehensive social media advertising campaign aligned with your business goals and objectives. This practical approach not only allows you to showcase your strategic thinking but also sharpens your ability to implement and analyse effective advertising strategies. Embrace the opportunity to refine your skills and harness social media as a dynamic force that elevates brand visibility, sparks audience engagement, and achieves remarkable results.
2 Days
116 Middle Road, ICB Enterprise House #07-02/03/04 (Singapore 188972)
$424.32
(After 70% subsidy)
Claimable with SkillsFuture Credits and PSEA
Course Overview
Gain proficiency in utilising essential tools and insights to effectively leverage social media platforms. Our comprehensive social media marketing course is tailored to empower learners, enabling them to unlock the full potential of social media as a pivotal force driving success.
Engage in a hands-on learning experience during the social media marketing course. Craft a comprehensive social media advertising campaign aligned with your business goals and objectives. This practical approach not only allows you to showcase your strategic thinking but also sharpens your ability to implement and analyse effective advertising strategies. Embrace the opportunity to refine your skills and harness social media as a dynamic force that elevates brand visibility, sparks audience engagement, and achieves remarkable results.
Course Outline
Introduction to Social Media Marketing
- Explore types of social media marketing
- Learn the key features of Facebook and Instagram
- Explore the differences between personal account vs business account
Develop Social Media Marketing Plan
- Learn the step-by-step process to create a strategic social media marketing plan tailored to your business
- Understand how to define goals, identify your audience, and craft engaging content
- Gain insights into planning budgets, scheduling campaigns, and tracking performance for measurable results
Learn How To Set Up Campaigns
- Set up accounts with a professional structure for business use
- Get introduced to Meta’s campaign management, including ad formats and types
- Understand Meta advertising objectives
- Explore audience targeting options to reach the right customers
- Learn budgeting strategies and best practices for cost-effective campaigns
- Understand campaign structure to facilitate ad management
Monitor Outcomes for Social Media Marketing
- Understand metrics in measuring effectiveness
- Monitor campaign results using tools and learn techniques to improve ad quality
Analyse and Optimise Social Media Campaigns
- Discover methods to optimise campaigns
- Incorporate social media advocates and communities into your social media strategy
Skills You Will Gain
- Develop Social Media Marketing Plan: Develop an effective social media marketing plan aligned with business objectives
- Acquire Campaign Setup Skills: Acquire the skills to proficiently set up campaigns, covering essential aspects such as budget allocation, audience targeting, ad scheduling and A/B testing.
- Campaign Tracking and Analysis: Monitor outcomes of social media marketing to review campaign effectiveness.
- Campaign Optimisation: Evaluate the performance of social media campaigns and make strategic adjustments to enhance their effectiveness.
Who Is This Course For?
Marketers, business owners, senior managers and executives with business analysis, marketing, and sales responsibilities.
Prerequisite
Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programs. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.
Why Learn At OOm
Extensive Industry Experience Spanning 18 Years
Seasoned Trainers with Real-World Expertise
Immersive Learning Through Practical Hands-On Approach
Course Fees & Support
Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)
Singapore Citizens (40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Support
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support
Validity period: 8 Feb 2024 – 31 March 2025
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
S$641.92
S$424.32
Additional Support
Companies with existing SkillsFuture Enterprise Credit (SFEC)^ can receive up to 90% additional subsidy to offset the remaining fees.
^Expiring on 30 June 2025
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
Course Schedule
Certificate
Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.
*SkillsFuture Course Page here
Course Code: TGS-2023040264
Course Fees Support Validity Period: 22 Nov 2023 – 21 Nov 2025
Our Trainers
Chew Ai Mei
Rachel Poo
Eugene Tan
*Only 1 trainer will be facilitating per class
FAQs:
What is social media marketing?
Social media marketing is a form of digital marketing that utilises social media platforms and websites to promote products, services, or brands. The primary goal of social media marketing is to connect with the target audience, build brand awareness, increase website traffic, and drive engagement. It involves creating and sharing content on social media networks, such as Facebook, Instagram, Twitter, LinkedIn, and others, to achieve marketing and branding goals.
What social media platforms will be covered in this course?
In this comprehensive social media marketing course, we will explore two of the most prominent platforms in the digital realm: Facebook and Instagram. Our coverage will encompass a thorough examination of running ads on both platforms.
Can I attend the course if I do not have any digital marketing experience?
Having basic computer skills is sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of Social Media Marketing. The trainers are experienced in teaching beginners, adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring when attending the course?
Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.
How do I register for the course?
You can indicate your interest here, call us at 6993 9898 or email us at enquiry.institute@oom.com.sg and we will get back to you as soon as possible.
WSQ Mastering the Art of Social Media Marketing – Building a Powerful Social Media Presence
WSQ Mastering the Art of Social Media Marketing – Building a Powerful Social Media Presence
TGS-2023040264
$424.32
(After 70% support)
Claimable with SkillsFuture Credits and PSEA
Duration: 2 Days
Delivery Mode: Onsite Training
Medium of Instruction: English
