WSQ Social Media Mastery - Building A Powerful Social Media Presence
Learn how to plan, execute, and optimise data-driven campaigns that deliver measurable results for your brand or business.
Accreditation:
Course Overview
Our Social Media Marketing Course is designed for marketers, entrepreneurs, SME owners, and content creators seeking hands-on training in social media campaign planning, execution, and optimisation.
Through structured learning units, real-world exercises, and data-driven strategies, you’ll gain confidence in running campaigns that deliver tangible results.
Key Takeaways
Gain practical, hands-on skills in planning and executing social media campaigns
Learn to analyse data and feedback to optimise performance effectively
Build the confidence to make data-driven decisions that drive measurable impact
Course Outline
Plan and Test Your Social Media Campaign
- Setting Clear Campaign Objectives
- Planning a pre-campaign test
Execute with Operational Plans & Budget
- Components of Operational Plans
- Executing Campaigns to Plan & Budget
Keep Campaigns on Schedule
- Building Campaign Schedules
- Monitoring Progress & Competitor Activity
Gather & Use Feedback
- Collecting Feedback from Stakeholders
- Using Test Data for Adjustments
Track Performance for What You Advertise
- Types of Products & Services for Advertising
- Monitoring Performance with Measures
Post Campaign Insights & Recommendations
- Reviewing and selecting the marketing mix
- Developing post campaign recommendations
Skills You Will Learn
- Plan campaigns effectively: Learn how to set clear objectives, test ideas before launch, and select the right content to reach your audience.
- Execute campaigns confidently: Apply operational steps to run campaigns smoothly, stay within budget, and manage tasks efficiently.
- Keep campaigns on track: Stay organised, monitor progress, and adjust strategies while keeping an eye on competitors.
- Gather and apply feedback: Collect insights from your audience and team, and use the data to improve campaign performance.
- Measure campaign performance: Track results, identify top-performing products or services, and make smarter, data-driven decisions.
- Review and recommend improvements: Analyse outcomes, determine what worked best, and create actionable strategies for future campaigns.
- Boost engagement and grow your audience: Learn tactics to increase interactions, expand your reach, and keep your followers engaged.
- Build confidence in social media marketing: Apply practical skills in real-world campaigns, make data-driven decisions, and manage campaigns independently or within a team.
Who Is This Course For?
- Marketing professionals and executives
- Entrepreneurs and SME owners
- Content creators and social media managers
- Individuals looking to upskill or transition into digital marketing
Prerequisite
Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programs. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.
Why Learn At OOm
Extensive Industry Expertise
We have 19 years of experience in providing digital marketing and tech solutions for individuals and businesses.
Seasoned & Expert Trainers
Learn from professionals who have hands-on industry experience and a passion for teaching.
Relevant & Applicable
Courses include real-world case studies and applications, ensuring the knowledge gained can be immediately used in the workplace.
Practical Hands-On Approach
We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.
Here’s What Most Learners Ask Us
Before you sign up, here are some of the top questions our learners ask.
What Will I Learn In the Social Media Marketing Course?
You’ll learn how to create a strong and effective social media presence that achieves business results. Key takeaways include:
- Build a clear, goal‑oriented social media strategy that aligns with your brand’s needs
- Create and execute compelling content tailored for Facebook and Instagram
- Launch and optimise paid ad campaigns
Where Are Your Classes Held?
We run classes at two convenient training venues:
Tanjong Pagar:
10 Anson Rd, International Plaza, #25-08, Singapore 079903
Jurong East:
80 Jurong East St. 21, #04-09 Devan Nair Institute for Employment & Employability
Can I Get Help With Course Fee Claims?
Is A Laptop Provided?
Will There Be An Assessment?
Yes, an assessment will be conducted on the second day of the course to evaluate your understanding. You must pass this assessment to be awarded the course certificate.
Is Full Attendance Required?
Yes, to meet course requirements, all learners must attend the full course duration and mark their e-Attendance using Singpass.
Still Have Questions?
Course Fees & Support
Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)
Singapore Citizens (40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Support
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support**
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
S$641.92
S$424.32
Additional Support
Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional subsidy to offset the remaining fees.
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
Singapore Citizens (21 to 39 years old) & PR (21 years old & above)
Singapore Citizens & PR (40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture subsidy
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Support
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
Singaporeans 30 years old and below can cover remaining fees with PSEA
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills related courses. Visit the SkillsFuture Credit website (www.skillsfuture.gov.sg/credit) to choose from the courses available on the Training Exchange course directory.
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Course fees
S$1,088
S$1,088
S$544 (After 50% support)
S$326.40 (After 70% support)
S$97.92
S$97.92
Balance payable by SkillsFuture Credits
S$641.92
S$424.32
Additional Support
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
Course Schedule
Certificate
Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.
*SkillsFuture Course Page here
Course Code: TGS-2025059401
Course Fees Support Validity Period: 23 Sep 2025 – 22 Sep 2027
Our Trainers
Christopher Puan
Rachel Poo
*Only 1 trainer will be facilitating per class
FAQs:
What is social media marketing?
Social media marketing is the use of social media platforms like Facebook, Instagram, LinkedIn, TikTok, and others to promote products, services, or brands, engage audiences, and drive measurable results.
What social media platforms will be covered in this course?
This course focuses on Facebook and Instagram, teaching practical strategies, content planning, and campaign management for these platforms.
Can I attend the course if I do not have any digital marketing experience?
Yes! This beginner-friendly course is designed for learners of all backgrounds. You’ll start with foundational concepts and gain practical, hands-on skills throughout the sessions.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring when attending the course?
Please bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.
Can this course help me in my career?
Absolutely. You’ll gain skills to plan, execute, and optimise campaigns on Facebook and Instagram — applicable to roles like Social Media Executive, Digital Marketing Executive, Content Strategist, or SME marketing management.
Will I get hands-on practice during the course?
Yes. The course includes practical exercises, real-world examples, and activities to ensure you can apply what you learn immediately.
WSQ Social Media Mastery – Building A Powerful Social Media Presence
WSQ Social Media Mastery – Building A Powerful Social Media Presence
TGS-2025059401
$424.32
(After 70% support)
Claimable with SkillsFuture Credits and PSEA
Duration: 2 Days
Delivery Mode: Onsite Training
Medium of Instruction: English
