Content Marketing Course

Q: How do I register for the Content Marketing course?

You can indicate your interest here , call us at 6993 9898 or email us at enquiry.institute@oom.com.sg and we will get back to you as soon as possible.

WSQ Empower Your Brand Influence – Effective Content Strategies For Market Leadership

TGS-2023040339

$424.32 (After 70% support)

Claimable with SkillsFuture Credits and PSEA

Duration:

2 Days

Delivery Mode:

Onsite Training

Medium of Instruction:

English

Course Fees and Support

Balance Fees 
Claimable Using

SkillsFuture

Up to

70%

Support From SSG

Balance Fees 
Claimable Using

PSEA

UTAP

Union Training
Assistance Programme

Reimbursement Via

EIS

For Corporate

Overview of OOm Institute’s Content Marketing Course

Strengthen your digital marketing expertise with our comprehensive content marketing course in Singapore, designed to help you master the art and strategy of impactful content.

OOm Institute’s content creation course Singapore equips you with the skills to plan, develop, and execute a customised digital content strategy that delivers consistent, high-quality output across platforms.

You will learn how to create compelling brand narratives that build credibility, foster trust, and position your brand ahead of competitors in a crowded digital landscape.

As content continues to drive audience engagement and brand discovery, this content creation course goes beyond theory to provide practical, hands-on learning in content strategy development, audience targeting, and content planning.

By the end of the course, you will be able to confidently strategise, create, and promote content that resonates with your target audience, driving stronger engagement, increasing brand visibility, and building meaningful customer connections that support long-term business growth.

Course Outline

Introduction to Content Marketing

Understand the purpose of content marketing
Explore different types of effective content marketing formats
Discover content angles, trends, content types, and distribution channels

Develop Brand-Specific Content Marketing Plans

Learn how to create brand-specific content marketing plans and messaging
Master a step-by-step content marketing framework
Build a brand messaging framework by establishing brand positioning and brand pillars

Create Compelling Content and Storyboards

Learn how to create compelling content and storyboards
Understand the storytelling framework and how to structure content visually with storyboards
Use content marketing tools to generate topic ideas and explore suggested content pillars and categories

Legal Considerations in Content Marketing

Understand the legal parameters on content
Learn about copyright, trademarks, controversial content, and compliance requirements
Understand PDPA and POFMA regulations

Promote and Optimise Content Reach

Discover strategies to promote content and extend its reach across digital platforms
Explore techniques to enhance content visibility and performance
Incorporate influencer marketing to amplify your brand message
Learn how to evaluate content performance using key metrics to continuously optimise your content marketing strategy

Skills You Will Gain

Master end-to-end content marketing strategy and execution: Plan and manage effective content strategies aligned with business and marketing goals

Create compelling brand storytelling and messaging: Use storytelling frameworks to build strong brand narratives with clear messaging and calls to action that drive engagement

Develop strategic storyboards for content planning: Structure content ideas visually through storyboards to ensure consistency and alignment with marketing objectives

Navigate legal and ethical content guidelines: Understand key legal requirements including copyright, privacy laws, and industry compliance standards

Optimise and promote content for maximum reach: Apply optimisation techniques, promotion strategies, influencer marketing, and performance tracking to improve results

Real Story. Real Impact.

Gary applied the skills he learned in our Generative AI course and saw amazing results for his event company!

Watch to find out how AI helped him improve his business.

Here’s What Most Learners Ask Us

Before you sign up, here are some of the top questions our learners ask.

Can I Get Help With Course Fee Claims?

Absolutely. We assist all eligible learners in navigating the claim process.

Is A Laptop Provided?

Learners are encouraged to bring their own laptops for a more personalised experience. However, if needed, we can provide a laptop for use during the course—just let us know in advance.

Will There Be An Assessment?

Yes, an assessment will be conducted on the second day of the course to evaluate your understanding. You must pass this assessment to be awarded the course certificate.

Is Full Attendance Required?

Yes, to meet course requirements, all learners must attend the full course duration and mark their e-Attendance using Singpass.

Course Fees & Support

Singapore Citizens

(21 to 39 years old) & Permanent Residents (21 years old & above)

Singapore Citizens

(40 years old & above)

Course fees

S$1,088

Course fees after
SkillsFuture support

S$544 (After 50% support)

S$326.40 (After 70% support)

9% GST (on full course fees)

S$97.92

Nett Course Fee
Balance payable by SkillsFuture Credits*

S$641.92

S$424.32

Additional Support

SkillsFuture

*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits

UTAP

NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support**

PSEA

Singaporeans 30 years old and below can cover remaining fees with PSEA

**Validity period: 15 March 2024 – 31 March 2027

All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit MySkillsFuture (at www.myskillsfuture.gov.sg) to choose from the courses available on the website.

*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million

Non Small-Medium Enterprises (Non SMEs)

Small-Medium Enterprises (SMEs)

Course fees

S$1,088

Course fees after
SkillsFuture support

S$544 (After 50% support)

S$326.40 (After 70% support)

9% GST (on full course fees)

S$97.92

Nett Course Fee
Balance payable by SkillsFuture Credits*

S$641.92

S$424.32

Additional Support

SFEC

Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional support to offset the remaining fees

Absentee Payroll

Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year

EIS

Reimbursement via Enterprise Innovation Scheme (EIS):
Option 1: Annual tax deduction of 400%
Option 2: Convert 20% of course fees into cash payout

Upcoming Course Schedule

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Who Is This Course For

This Content Marketing course in Singapore is designed for individuals and professionals who want to build strong, practical skills in planning, creating, and managing effective digital content. This course is suitable for:

Marketing and communications professionals who want to strengthen their content strategy skills and improve brand storytelling across digital channels

Business owners and entrepreneurs who want to learn how to create impactful content that builds brand awareness, attracts customers, and supports business growth

Freelancers and creatives who want to expand their services into strategic content marketing and offer higher-value digital solutions

Social media executives and content creators who want to improve their content planning, storytelling, and campaign execution capabilities

Prerequisite

Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programmes. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.

Why Learn at OOm Institute

Extensive Industry Expertise

We have over 20 years of experience in providing AI, digital marketing and tech solutions for individuals and businesses.

Seasoned & Expert Trainers

Learn from professionals who have hands-on industry experience and a passion for teaching.

Relevant & Applicable

Courses include real-world case studies and applications, ensuring the knowledge gained can be immediately used in the workplace.

Practical Hands-On Approach

We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.

Your Content Marketing Course Certificate

Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.

*SkillsFuture Course Page here

Course Code: TGS-2023040339

Course Fees Support Validity Period: 27 Nov 2023 – 26 Nov 2027

Our Learners’ Reviews

Meet Our Content Marketing Trainers

Martin Li

Martin is a digital marketing leader with over 16 years of experience in driving business growth through AI Integration, SEO, SEM, and performance marketing strategies. He has led campaigns for global companies such as Great Eastern Life and Fuji Xerox, achieving measurable improvements in lead generation, online revenue, and cost efficiency. His expertise is grounded in global marketing strategy, CRM automation, e-commerce management, and performance marketing.

FAQs

What is content creation?

Content creation is the dynamic process of ideating topics that deeply resonate with your target audience, followed by the crafting of written or visual content around these ideas to engage and captivate them. We’ve prepared a guide to help you better understand what content marketing is, feel free to check it out!

What are some examples of content formats?

Content formats include blogs, videos, infographics, social media posts, podcasts, and more. At OOm Institute, our content creation course in Singapore will teach you how to choose the right formats to communicate your brand message effectively across different platforms.

How is content marketing different from social media marketing?

Content marketing focuses on creating valuable content to attract and engage audiences, while social media marketing focuses on distributing that content across platforms like Facebook, Instagram, and TikTok. Learn more in our Social Media Marketing course.

Will I learn about affiliate marketing in the Content Marketing course?

This content creation course Singapore focuses primarily on content strategy and creation. However, strong content marketing skills are essential for affiliate marketing, as high-quality content helps drive traffic, trust, and conversions. You can also explore our Affiliate Marketing course for advanced monetisation strategies.

Will this Content Marketing course teach short-form video content creation?

Yes, this course introduces key principles of content creation that apply to platforms like TikTok, Instagram Reels, and YouTube Shorts. For deeper learning in video strategy and production, you can explore our Short Form Video Content Creation course.

Can I attend the Content Marketing course if I have no experience?

Yes, this content creation course in Singapore is beginner-friendly. Basic computer skills are sufficient, as the course covers fundamental content marketing and digital marketing concepts. Our trainers specialise in guiding beginners through structured, easy-to-understand learning.

What certificates will I receive upon completing the Content Marketing course?

Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.

What do I need to bring when attending the Content Marketing course?

Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.

How do I register for the Content Marketing course?

You can indicate your interest here, call us at 6993 9898 or email us at enquiry.institute@oom.com.sg and we will get back to you as soon as possible.