WSQ Empower Your Brand Influence: Effective Content Strategies For Market Leadership
Course Overview
Refine your content mastery with our comprehensive content marketing course in Singapore. Learn to craft a customised digital content creation strategy, ensuring the consistent delivery of high-quality content. Craft compelling narratives that not only foster credibility and trust but also strategically position you ahead of competitors. Upon completing the course, you’ll possess the skills to strategise, create, and promote content effectively, driving engagement, enhancing brand recognition, and establishing connections with your target audience.
2 Days
116 Middle Road, ICB Enterprise House #07-02/03/04 (Singapore 188972)
$424.32
(After 70% subsidy)
Claimable with SkillsFuture Credits and PSEA
Course Overview
Refine your content mastery with our comprehensive content marketing course in Singapore. Learn to craft a customised digital content creation strategy, ensuring the consistent delivery of high-quality content. Craft compelling narratives that not only foster credibility and trust but also strategically position you ahead of competitors. Upon completing the course, you’ll possess the skills to strategise, create, and promote content effectively, driving engagement, enhancing brand recognition, and establishing connections with your target audience.
Course Outline
Introduction to Content Marketing
- Understand the purpose of content marketing
- Explore types of effective content marketing formats
- Discover content types and distribution channels
Develop Brand-Specific Content Marketing Plans
- Learn how to create brand-specific content marketing plans and messaging
- Master a step-by-step content marketing framework
- Build a brand messaging framework – establish brand positioning and brand pillars
Create Compelling Content and Storyboards
- Learn how to create compelling content and storyboards
- Understand the storytelling framework and how to structure content visually with storyboards
- Use tools to generate topic ideas and explore suggested content pillars / categories
Legal Considerations in Content Marketing
- Understand the legal parameters on content
Promote and Optimise Content Reach
- Discover strategies to promote content and extend its reach across digital platforms
- Explore techniques to promote content
- Incorporate influencer marketing to amplify your brand message
- Learn metrics to evaluate content performance to continuously optimise content marketing strategy
Skills You Will Gain
- Effective Content Marketing Plan Development: Formulate a comprehensive content marketing plan, incorporating various content types, styles, and distribution channels tailored to engage your target audience and achieve marketing goals.
- Master Storytelling Frameworks: Craft compelling narratives using storytelling frameworks that align with your brand's core messages and compel your audience to take action with clear, well-defined calls to action.
- Strategic Storyboard Conceptualisation: Conceptualise and map out storyboards to visually communicate content ideas, ensuring consistency, cohesion, and alignment with broader marketing objectives.
- Legal Parameters and Best Practices Navigation: Gain a thorough understanding of legal and ethical considerations in content creation, including copyright, privacy laws, and industry best practices to ensure content compliance.
- Content Optimisation and Promotion: Learn how to maximise the reach and effectiveness of your content through optimisation strategies, promotional techniques, influencer marketing, and performance track
Tools Covered
Who Is This Course For?
Marketers, business owners, senior managers and executives with business analysis, marketing, and sales responsibilities.
Prerequisite
Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programs. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.
Why Learn At OOm
Extensive Industry Expertise
We have 19 years of experience in providing digital marketing and tech solutions for individuals and businesses.
Seasoned & Expert Trainers
Learn from professionals who have hands-on industry experience and a passion for teaching.
Relevant & Applicable
Courses include real-world case studies and applications, ensuring the knowledge gained can be immediately used in the workplace.
Practical Hands-On Approach
We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.
Here’s What Most Learners Ask Us
Before you sign up, here are some of the top questions our learners ask.
What Will I Learn In the Content Marketing Course?
You’ll learn how to create a strong and effective social media presence that achieves business results. Key takeaways include:
- Develop a content strategy using content marketing frameworks and tools to generate topic ideas
- Apply proven techniques to craft engaging and relevant content
- Promote content across digital platforms to maximise reach and engagement
Where Are Your Classes Held?
We run classes at two convenient training venues:
Tanjong Pagar:
10 Anson Rd, International Plaza, #25-08, Singapore 079903
Jurong East:
80 Jurong East St. 21, #04-09 Devan Nair Institute for Employment & Employability
Can I Get Help With Course Fee Claims?
Is A Laptop Provided?
Will There Be An Assessment?
Yes, an assessment will be conducted on the second day of the course to evaluate your understanding. You must pass this assessment to be awarded the course certificate.
Is Full Attendance Required?
Yes, to meet course requirements, all learners must attend the full course duration and mark their e-Attendance using Singpass.
Still Have Questions?
Course Fees & Support
Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)
Singapore Citizens (40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Support
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support**
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
S$641.92
S$424.32
Additional Support
Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional subsidy to offset the remaining fees.
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
**Validity period: 8 February 2024 – 31 March 2027
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills related courses. Visit the SkillsFuture Credit website (www.skillsfuture.gov.sg/credit) to choose from the courses available on the Training Exchange course directory.
Course Schedule
Certificate
Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.
*SkillsFuture Course Page here
Course Code: TGS-2023040339
Course Fees Support Validity Period: 27 Nov 2023 – 26 Nov 2027
Our Trainers
Martin Li
FAQs:
What is content creation?
Content creation is the dynamic process of ideating topics that deeply resonate with your target audience, requiring the crafting of written or visual content around these ideas to engage and captivate.
What are some examples of content formats?
Content formats can come in the form of blogs, videos, infographics, and many other varieties to communicate your brand message to your target audience.
Can I attend the course if I do not have any digital marketing experience?
Having basic computer skills is sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of Content Marketing. The trainers are experienced in teaching beginners, adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring when attending the course?
Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.
How do I register for the course?
You can indicate your interest here, call us at 6993 9898 or email us at enquiry.institute@oom.com.sg and we will get back to you as soon as possible.
WSQ Empower Your Brand Influence – Effective Content Strategies For Market Leadership
WSQ Empower Your Brand Influence – Effective Content Strategies For Market Leadership
TGS-2023040339
$424.32
(After 70% support)
Claimable with SkillsFuture Credits and PSEA
Duration: 2 Days
Delivery Mode: Onsite Training
Medium of Instruction: English
