WSQ Empower Your Brand Influence: Effective Content Strategies For Market Leadership

Course Overview

Refine your content mastery with our comprehensive content marketing course in Singapore. Learn to craft a customised digital content creation strategy, ensuring the consistent delivery of high-quality content. Craft compelling narratives that not only foster credibility and trust but also strategically position you ahead of competitors. Upon completing the course, you’ll possess the skills to strategise, create, and promote content effectively, driving engagement, enhancing brand recognition, and establishing connections with your target audience.

2 Days

116 Middle Road, ICB Enterprise House #07-02/03/04 (Singapore 188972)

$424.32

(After 70% subsidy)

Claimable with SkillsFuture Credits and PSEA

Course Overview

Refine your content mastery with our comprehensive content marketing course in Singapore. Learn to craft a customised digital content creation strategy, ensuring the consistent delivery of high-quality content. Craft compelling narratives that not only foster credibility and trust but also strategically position you ahead of competitors. Upon completing the course, you’ll possess the skills to strategise, create, and promote content effectively, driving engagement, enhancing brand recognition, and establishing connections with your target audience. 

Course Outline

Introduction to Content Marketing
  • Understand the purpose of content marketing
  • Explore types of effective content marketing formats
  • Discover content types and distribution channels
  • Learn how to create brand-specific content marketing plans and messaging
  • Master a step-by-step content marketing framework
  • Build a brand messaging framework – establish brand positioning and brand pillars
  • Learn how to create compelling content and storyboards
  • Understand the storytelling framework and how to structure content visually with storyboards
  • Use tools to generate topic ideas and explore suggested content pillars / categories
  • Understand the legal parameters on content
  • Discover strategies to promote content and extend its reach across digital platforms
  • Explore techniques to promote content
  • Incorporate influencer marketing to amplify your brand message
  • Learn metrics to evaluate content performance to continuously optimise content marketing strategy

Skills You Will Gain

Tools Covered

Who Is This Course For?

Marketers, business owners, senior managers and executives with business analysis, marketing, and sales responsibilities. 

Prerequisite

Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programs. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.

Why Learn At OOm

Extensive Industry Experience Spanning 18 Years

Seasoned Trainers with Real-World Expertise

Immersive Learning Through Practical Hands-On Approach

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Course Fees & Support

Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)

Singapore Citizens (40 years old & above)

Course fees 

S$1,088

S$1,088

Course fees after SkillsFuture support

S$544 (After 50% support)

S$326.40 (After 70% support)

9% GST (on full course fees)

S$97.92

S$97.92

Nett Course Fee

Balance payable by SkillsFuture Credits*

S$641.92

S$424.32

Additional Support

*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits 

NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support

Singaporeans 30 years old and below can cover remaining fees with PSEA 

Non Small-Medium Enterprises (Non SMEs)

Small-Medium Enterprises (SMEs)

*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million

Course fees 

S$1,088 

S$1,088 

Course fees after SkillsFuture support

S$544 (After 50% support)

S$326.40 (After 70% support)

9% GST (on full course fees)

S$97.92

S$97.92

Nett Course Fee

S$641.92

S$424.32

Additional Support

Companies with existing SkillsFuture Enterprise Credit (SFEC)^ can receive up to 90% additional subsidy to offset the remaining fees.

^Expiring on 30 June 2025

Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.

Reimbursement via Enterprise Innovation Scheme (EIS):

  • Option 1: Annual tax deduction of 400%
  • Option 2: Convert 20% of course fees into cash payout 

Course Schedule

WSQ Empower Your Brand Influence - Effective Content Strategies For Market Leadership
Course duration: 2 days
Time: 9am-6pm
Date
Venue:
Choose date first

Certificate

Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment. 

*SkillsFuture Course Page here

 

Course Code: TGS-2023040339

Course Fees Support Validity Period: 27 Nov 2023 – 26 Nov 2025

Our Trainers

Martin Li

Martin Li

With over 16 years of diverse marketing leadership, Martin specialises in driving business growth through impactful SEO strategies. He is also proficient in analytics-driven insights, strategic PR, and amplifying brand reach through social media. He holds certifications in key digital marketing disciplines such as Search Engine Marketing, Analytics, and Conversion Rate Optimisation (CRO). This deep understanding of foundational principles underpins his successful digital marketing strategies.

FAQs:

Content creation is the dynamic process of ideating topics that deeply resonate with your target audience, requiring the crafting of written or visual content around these ideas to engage and captivate. 

Content formats can come in the form of blogs, videos, infographics, and many other varieties to communicate your brand message to your target audience. 

Having basic computer skills is sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of Content Marketing. The trainers are experienced in teaching beginners, adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.

Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore. 

Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold. 

You can indicate your interest here, call us at 6993 9898 or email us at enquiry.institute@oom.com.sg and we will get back to you as soon as possible.

WSQ Empower Your Brand Influence – Effective Content Strategies For Market Leadership

WSQ Empower Your Brand Influence – Effective Content Strategies For Market Leadership

TGS-2023040339

$424.32

(After 70% support)

Claimable with SkillsFuture Credits and PSEA

Duration: 2 Days

Delivery Mode: Onsite Training

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