WSQ Content and Affiliate Strategy for Social Commerce Platforms
Learn to design, run, and improve affiliate-driven campaigns on platforms such as TikTok, Instagram, and Shopee/Lazada, gaining skills to grow your own affiliate business or apply affiliate marketing strategies in professional roles.
Accreditation:
Course Overview
Key Takeaways
Identify profitable products and plan campaigns using sales data and insights
Create authentic, persuasive content that drives engagement and sales
Analyse results and improve campaigns using performance metrics and audience feedback
Course Outline
Data-Driven Product & Offer Decisions
- Role of pre-campaign testing in selecting suitable products and messages
- Using test results and affiliate data to compare options and guide decisions
- Analysing sales performance data to understand demand, pricing, and conversion
- Interpreting customer feedback to identify objections, pain points, and trust signals
Social Commerce Campaign Planning
- Crafting clear campaign messages for different platforms
- Writing effective hooks for affiliate content
- Selecting suitable content formats for affiliate marketing
- Aligning campaign execution with e-commerce, sales, and marketing objectives
Campaign Performance Tracking
- Planning affiliate campaign schedules and timelines
- Platform posting frequency considerations
- Monitoring campaign progress using behaviour and outcome metrics
- Identifying performance issues and red flags during execution
Campaign Insights for Social Commerce Tactics
- Identifying trends and patterns from campaign data
- Using platform analytics to diagnose performance gaps
- Selecting appropriate execution tactics based on campaign insights
Feedback-Driven Promotion Strategies
- Monitoring customer feedback across digital and social channels
- Interpreting feedback signals, including negative feedback
- Using customer feedback to guide advertising decisions
Skills You Will Learn
- Analyse sales and campaign data: Interpret sales performance, pre-campaign test results, and audience insights to identify viable products and offers.
- Execute social commerce campaigns: Plan and run affiliate marketing campaigns using suitable content formats, messaging, and execution approaches.
- Monitor and optimise campaign performance: Track campaign progress against timelines and performance metrics, and make informed adjustments to improve results.
- Apply trend and behavioural insights: Use e-commerce trends and audience behaviour patterns to guide campaign tactics and execution decisions.
- Select suitable online advertising methods: Use customer feedback from social and digital channels to choose appropriate advertising formats and strategies.
Tools Covered
Who Is This Course For?
Marketers, business owners, senior managers and executives with business analysis, marketing, and sales responsibilities.
Prerequisite
This course is ideal for digital marketers, sales professionals, entrepreneurs, aspiring affiliate creators, and anyone looking to start a side hustle who want to master content and affiliate marketing to grow sales and revenue on social media platforms.
Why Learn At OOm
Extensive Industry Expertise
We have 19 years of experience in providing digital marketing and tech solutions for individuals and businesses.
Seasoned & Expert Trainers
Learn from professionals who have hands-on industry experience and a passion for teaching.
Relevant & Applicable
Courses include real-world case studies and applications, ensuring the knowledge gained can be immediately used in the workplace.
Practical Hands-On Approach
We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.
Here’s What Most Learners Ask Us
Before you sign up, here are some of the top questions our learners ask.
What Will I Learn In the Affiliate Marketing Course?
You’ll learn how to design and run effective affiliate-driven campaigns that grow sales on social commerce platforms. Key takeaways include:
- Identify profitable products and plan campaigns using sales data and insights
- Create authentic, persuasive content that drives engagement and conversions
- Analyse performance and optimise campaigns for better results
Where Are Your Classes Held?
We run classes at two convenient training venues:
Tanjong Pagar:
10 Anson Rd, International Plaza, #25-08, Singapore 079903
Jurong East:
80 Jurong East St. 21, #04-09 Devan Nair Institute for Employment & Employability
Can I Get Help With Course Fee Claims?
Is A Laptop Provided?
Will There Be An Assessment?
Yes, an assessment will be conducted on the second day of the course to evaluate your understanding. You must pass this assessment to be awarded the course certificate.
Is Full Attendance Required?
Yes, to meet course requirements, all learners must attend the full course duration and mark their e-Attendance using Singpass.
Still Have Questions?
Course Fees & Support
Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)
Singapore Citizens (40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Support
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support**
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
S$641.92
S$424.32
Additional Support
Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional subsidy to offset the remaining fees.
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
**Validity period: 4 February 2026 – 31 March 2027
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills related courses. Visit the SkillsFuture Credit website (www.skillsfuture.gov.sg/credit) to choose from the courses available on the Training Exchange course directory.
Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)
Singapore Citizens (40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Support
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
S$641.92
S$424.32
Additional Support
Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional subsidy to offset the remaining fees.
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
Course Schedule
Certificate
Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.
*SkillsFuture Course Page here
Course Code: TGS-2025059418
Course Fees Support Validity Period: 24 Sep 2025 – 23 Sep 2027
Our Trainers
Janus Chan
Rachel Poo
*Only 1 trainer will be facilitating per class
FAQs:
What is affiliate marketing in social commerce?
Affiliate marketing in social commerce involves promoting products or services on social media platforms and earning a commission for each sale generated through your unique link or content. This course teaches you how to choose the right products, create engaging content, and optimise campaigns to increase sales and conversions.
Do I need prior marketing or affiliate experience?
No prior experience is required. The course provides step-by-step guidance in analysing sales data, selecting profitable products, and running effective campaigns — perfect for both beginners and professionals looking to sharpen their skills.
Is this course suitable for individuals looking to become affiliate marketers?
Yes. The course equips learners with the knowledge and skills to manage affiliate campaigns, create content, and drive sales on social commerce platforms.
What can I expect to gain from the course?
By the end of the course, you’ll be able to design, launch, and optimise affiliate-driven campaigns, select profitable products, and use analytics to enhance your results. You’ll gain the confidence and knowledge to grow your own affiliate business or apply these strategies in professional marketing roles.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring when attending the course?
Please bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.
WSQ Content and Affiliate Strategy for Social Commerce Platforms
WSQ Content and Affiliate Strategy for Social Commerce Platforms
TGS-2025059418
$424.32
(After 70% support)
Claimable with SkillsFuture Credits and PSEA
Duration: 2 Days
Delivery Mode: Onsite Training
Medium of Instruction: English