WSQ Social Commerce Strategies: Driving Engagement and Sales through Short-Form Video
Accreditation:
Course Overview
In this course, we’ll explore the powerful impact of short-form video in social commerce. Discover how to craft compelling content, build a trustworthy social media presence, and effectively use platform features and CMS tools to expand your reach. You’ll also gain skills to analyse feedback and performance data for continuous improvement. Join us to unlock the full potential of short-form video for growing your business.
Key Takeaways
Develop content strategies for short-form video that align with your brand and audience
Produce scroll-stopping short-form videos using native and third-party tools
Use performance data and feedback to refine campaigns for stronger results
Course Outline
Establish Your Online Presence
- Overview of the social commerce landscape and trends influencing short-form video
- Types of social media platforms and their roles in social commerce
- Considerations when selecting platforms based on business purpose and audience type
- Audience profile dimensions and social media usage behaviours
- Engagement indicators used to understand audience interaction
- Professional social media profile setup and profile optimisation considerations
Develop Effective Social Media Stories
- The 5 stages of the customer journey and content alignment
- Story frameworks used across different content objectives and platforms
- Writing methods for online storytelling
- Visual techniques for digital storytelling
- Content structuring for short-form formats (beginning, middle, end)
Produce High-Impact Short-Form Video
- Planning and framing short-form video content
- Filming techniques for product- and brand-focused videos
- Editing techniques for short-form videos
- Use of native creative tools within social media platforms
- Overview of third-party editing tools, including CapCut
- Creation of one short-form “hero” video
Communicate Responsibly in the Digital Space
- Copyright ownership and usage rights for online content
- Common copyright infringements and safe content creation practices
- Platform-specific rules related to content usage
- Overview of Singapore’s online media regulations such as copyright infringements, PDPA, and POFMA
- Approaches to responding to online comments safely and professionally
Measure & Improve Your Content
- Types of social media performance metrics
- Purpose of reviewing content performance
- Qualitative and quantitative feedback across platforms
- Using performance results to make improvements to content
Enhance Your Content with Digital Tools
- Core platform features that support content visibility and engagement
- Role of content management systems (CMS) in content creation and management
- Managing content across multiple social media platforms
Skills You Will Learn
- Build an audience-aligned social media profile: Maintain a credible and consistent presence that matches your target audience’s preferences and behaviours.
- Create compelling short-form content: Apply storytelling and visuals techniques to craft authentic, engaging posts.
- Produce high-impact short-form videos: Use creative methods and native platform tools to produce videos that attract and convert.
- Engage your audience safely and professionally: Respond to comments appropriately while complying with copyright and online media regulations.
- Analyse performance and feedback: Interpret social media metrics to refine your content and strategy.
- Leverage Content Management System (CMS) and platform features: Use platform tools and CMS to support content management workflow and efficiency.
Tools Covered
Who Is This Course For?
This course is designed for content creators, marketing professionals, and small business owners who wish to enhance their online presence and drive engagement and sales through short-form video on social media platforms.
Prerequisite
Be able to speak, listen, read and write English. Basic computer skills are required, such as using a keyboard and mouse, navigating files and folders, and handling fundamental applications like launching and closing programmes.
Why Learn At OOm
Extensive Industry Expertise
We have 19 years of experience in providing digital marketing and tech solutions for individuals and businesses.
Seasoned & Expert Trainers
Learn from professionals who have hands-on industry experience and a passion for teaching.
Relevant & Applicable
Courses include real-world case studies and applications, ensuring the knowledge gained can be immediately used in the workplace.
Practical Hands-On Approach
We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.
Here’s What Most Learners Ask Us
Before you sign up, here are some of the top questions our learners ask.
What Will I Learn In the Short-Form Content Strategy Course?
You’ll learn how to plan, produce, and optimise short-form video content that drives engagement and boosts sales on social media platforms. Key takeaways include:
- Develop effective short-form video strategies that align with your brand and audience
- Produce attention-grabbing videos using native and third-party tools
- Use performance data and audience insights to refine and improve your campaigns
Where Are Your Classes Held?
We run classes at two convenient training venues:
Tanjong Pagar:
10 Anson Rd, International Plaza, #25-08, Singapore 079903
Jurong East:
80 Jurong East St. 21, #04-09 Devan Nair Institute for Employment & Employability
Can I Get Help With Course Fee Claims?
Is A Laptop Provided?
Will There Be An Assessment?
Yes, an assessment will be conducted on the second day of the course to evaluate your understanding. You must pass this assessment to be awarded the course certificate.
Is Full Attendance Required?
Yes, to meet course requirements, all learners must attend the full course duration and mark their e-Attendance using Singpass.
Still Have Questions?
Course Fees & Support
Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)
Singapore Citizens (40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Support
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support**
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
S$641.92
S$424.32
Additional Support
Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional subsidy to offset the remaining fees.
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
**Validity period: 4 February 2026 – 31 March 2027
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills related courses. Visit the SkillsFuture Credit website (www.skillsfuture.gov.sg/credit) to choose from the courses available on the Training Exchange course directory.
Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)
Singapore Citizens (40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Support
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
S$641.92
S$424.32
Additional Support
Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional subsidy to offset the remaining fees.
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
Course Schedule
Certificate
Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.
*SkillsFuture Course Page here
Course Code: TGS-2025059419
Course Fees Support Validity Period: 24 Sep 2025– 23 Sep 2027
Our Trainers
Janus Chan
Rachel Poo
*Only 1 trainer will be facilitating per class
FAQs:
What is social commerce?
Social commerce is the use of social media platforms to promote and sell products or services directly to consumers. It combines social engagement, storytelling, and e-commerce — allowing businesses and creators to build trust, showcase products, and drive sales through platforms like TikTok, Instagram, and YouTube.
What is short-form video in social commerce?
Short-form video is a quick, engaging video format, usually under 3 minutes, designed to capture attention and drive sales on social commerce platforms.
Do I need to know video editing before joining?
No, you don’t need any prior video editing experience. This course focuses on using native tools within social media apps, so you’ll learn to create effective short-form videos directly on platforms like TikTok and Instagram. Plus, it’s not just about editing — you’ll also learn strategy, storytelling, and performance analysis to make your content more impactful.
What platforms or tools will I learn to use?
We’ll explore several major social platforms including TikTok, Instagram, and YouTube with a primary focus on TikTok, the leading platform for short-form video and social commerce. You’ll also get familiar with basic content management and analytics tools to help you track and improve your performance.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring when attending the course?
Please bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.
WSQ Social Commerce Strategies: Driving Engagement and Sales through Short-Form Video
WSQ Social Commerce Strategies: Driving Engagement and Sales through Short-Form Video
TGS-2025059419
$424.32
(After 70% support)
Claimable with SkillsFuture Credits and PSEA
Duration: 2 Days
Delivery Mode: Onsite Training
Medium of Instruction: English