Short Form Video Creation Course
WSQ Social Commerce Strategies: Driving Engagement and Sales through Short-Form Video
OOm Institute’s Short Form Video Creation Course
In today’s digital landscape, short form video has become one of the most powerful tools in social commerce, shaping how audiences discover, engage with, and trust brands.
OOm Institute’s video content creation course is designed to help you master the end-to-end process of producing impactful, platform-ready content that drives real business outcomes.
Through this video content course, you’ll learn how to create compelling narratives tailored for social platforms, build a consistent and trustworthy online presence, and leverage CMS tools and platform features to maximise visibility and engagement.
Beyond creation, this course equips you with the ability to analyse performance data, interpret audience feedback, and continuously refine your short form video strategy for better reach and conversion.
Upon completion of this video content creation course, you’ll gain the practical skills and strategic understanding needed to succeed in today’s fast-moving digital and social commerce ecosystem.
Course Outline
Establish Your Online Presence
- Understand the social commerce landscape and trends influencing short-form video
- Identify types of social media platforms and their roles in social commerce
- Evaluate platform selection based on business purpose and target audience
- Understand audience profile dimensions and social media usage behaviours
- Interpret engagement indicators to understand audience interaction
- Learn setting up and optimise professional social media profiles
Develop Effective Social Media Stories
- Understand the 5 stages of the customer journey and content alignment
- Explore story frameworks used across different content objectives and platforms
- Learn writing methods for effective online storytelling
- Apply visual storytelling techniques for digital content creation
- Structure content for short-form video formats (beginning, middle, end)
Produce High-Impact Short-Form Video
- Plan short-form video content with clear objectives and structure
- Apply filming techniques for product- and brand-focused videos
- Learn editing techniques for short-form video production
- Explore native creative tools within social media platforms
- Gain familiarity with third-party editing tools such as CapCut
- Create a short-form “hero” video
Communicate Responsibly in the Digital Space
- Understand copyright ownership and content usage rights
- Identify common copyright infringements and safe content practices
- Learn platform-specific rules for content usage
- Understand Singapore’s online media regulations including PDPA and POFMA
- Learn how to respond to online comments professionally and safely
Measure & Improve Your Content
- Explore different types of social media performance metrics
- Understand the purpose of reviewing content performance
- Interpret qualitative and quantitative feedback across platforms
- Apply performance insights to improve content effectiveness
Enhance Your Content with Digital Tools
- Explore platform features that enhance content visibility and engagement
- Understand the role of content management systems (CMS) in content workflows
- Manage content across multiple social media platforms
Skills You Will Learn
- Build an audience-aligned social media profile: Maintain a credible and consistent presence that matches your target audience’s preferences and behaviours.
- Create compelling short-form content: Apply storytelling and visuals techniques to craft authentic, engaging posts.
- Produce high-impact short-form videos: Use creative methods and native platform tools to produce videos that attract and convert.
- Engage your audience safely and professionally: Respond to comments appropriately while complying with copyright and online media regulations.
- Analyse performance and feedback: Interpret social media metrics to refine your content and strategy.
- Leverage Content Management System (CMS) and platform features: Use platform tools and CMS to support content management workflow and efficiency.
Tools Covered
Who Is This Course For?
This Video Content Creation course in Singapore is designed for individuals and professionals who want to grow their online presence and drive real engagement through effective social commerce strategies. This course is suitable for:
- Business owners and entrepreneurs seeking to use short form video more strategically for visibility and growth
- Brand teams and in-house marketers looking to systemise short form video output for long-term content performance
- Content creators and aspiring influencers building a consistent presence through short form video storytelling
- Social media executives and digital marketers managing brand accounts and improving engagement through video content course frameworks
Prerequisite
Be able to speak, listen, read and write English. Basic computer skills are required, such as using a keyboard and mouse, navigating files and folders, and handling fundamental applications like launching and closing programmes.
Why Learn At OOm Institute
Extensive Industry Expertise
We have over 20 years of experience in providing AI, digital marketing and tech solutions for individuals and businesses.
Seasoned & Expert Trainers
Learn from professionals who have hands-on industry experience and a passion for teaching.
Relevant & Applicable
Courses include real-world case studies and applications, ensuring the knowledge gained can be immediately used in the workplace.
Practical Hands-On Approach
We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.
Here’s What Most Learners Ask Us
Before you sign up, here are some of the top questions our learners ask.
What Will I Learn In the Short-Form Content Strategy Course?
You’ll learn how to plan, produce, and optimise short-form video content that drives engagement and boosts sales on social media platforms. Key takeaways include:
- Develop effective short-form video strategies that align with your brand and audience
- Produce attention-grabbing videos using native and third-party tools
- Use performance data and audience insights to refine and improve your campaigns
Where Are Your Classes Held?
We run classes at two convenient training venues:
Tanjong Pagar:
10 Anson Rd, International Plaza, #25-08, Singapore 079903
Jurong East:
80 Jurong East St. 21, #04-09 Devan Nair Institute for Employment & Employability
Can I Get Help With Course Fee Claims?
Is A Laptop Provided?
Will There Be An Assessment?
Yes, an assessment will be conducted on the second day of the course to evaluate your understanding. You must pass this assessment to be awarded the course certificate.
Is Full Attendance Required?
Yes, to meet course requirements, all learners must attend the full course duration and mark their e-Attendance using Singpass.
Course Fees & Support
Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)
Singapore Citizens (40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Support
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support**
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
S$641.92
S$424.32
Additional Support
Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional subsidy to offset the remaining fees.
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
**Validity period: 4 February 2026 – 31 March 2027
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills related courses. Visit the SkillsFuture Credit website (www.skillsfuture.gov.sg/credit) to choose from the courses available on the Training Exchange course directory.
Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)
Singapore Citizens (40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Support
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
S$641.92
S$424.32
Additional Support
Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional subsidy to offset the remaining fees.
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
Course Schedule
Your Short Form Video Creation Course Certificate
Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.
*SkillsFuture Course Page here
Course Code: TGS-2025059419
Course Fees Support Validity Period: 24 Sep 2025– 23 Sep 2027
Meet Our Short Form Video Creation Trainers
Janus Chan
Rachel Poo
*Only 1 trainer will be facilitating per class
FAQs:
What is social commerce?
Social commerce is the use of social media platforms to promote and sell products or services directly to consumers. It combines social engagement, storytelling, and e-commerce — allowing businesses and creators to build trust, showcase products, and drive sales through platforms like TikTok, Instagram, and YouTube.
What is short-form video in social commerce?
Short-form video refers to short, engaging video content, typically under 3 minutes, designed to capture attention quickly and influence purchasing decisions.
In this Video Content course, you will learn how to use short form video to communicate messages effectively and support social commerce strategies across platforms.
Do I need to know video editing before joining?
No, you don’t need any prior video editing experience. This Video Content Creation course focuses on using native tools within social media apps, so you’ll learn to create effective short-form videos directly on platforms like TikTok and Instagram. Plus, it’s not just about editing, you’ll also learn strategy, storytelling, and performance analysis to make your content more impactful.
What platforms or tools will I learn to use?
In this Short Form Video course, we’ll explore several major social platforms including TikTok, Instagram, and YouTube with a primary focus on TikTok, the leading platform for short-form video and social commerce. You’ll also get familiar with basic content management and analytics tools to help you track and improve your performance.
How is this Video Content Creation course different from your Social Media Marketing course?
Our Social Media Marketing course focuses broadly on platform strategy, ads, and campaign management, while this Video Content Creation course focuses specifically on producing high-performing short form video content and applying social commerce strategies to drive engagement and conversions.
Can this Short Form Video course support affiliate marketing efforts?
Yes. Many learners use short form video created in this course to support strategies learned in the Affiliate Marketing course, by building trust, demonstrating products, and increasing conversion rates through social commerce strategies.
How does content planning fit into short form video creation?
Short form video is most effective when it is planned with a clear structure and purpose. In this Video Content course, you will learn how to use simple storyboarding techniques to map out your ideas before filming, ensuring your message, visuals, and pacing are aligned with audience attention patterns.
This approach helps you turn raw ideas into structured content that performs better on social platforms, and it also connects closely with broader planning frameworks taught in the Content Marketing course, where content is developed from strategy through to distribution.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring when attending the course?
Please bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.
WSQ Social Commerce Strategies: Driving Engagement and Sales through Short-Form Video
WSQ Social Commerce Strategies: Driving Engagement and Sales through Short-Form Video
TGS-2025059419
$424.32
(After 70% support)
Claimable with SkillsFuture Credits and PSEA
Duration: 2 Days
Delivery Mode: Onsite Training
Medium of Instruction: English