8-day WSQ Social Media Marketing Course

WSQ Social Media Marketing Series

Master social media strategy, content creation, short-form video tactics, community engagement, and data-driven campaign optimisation in just 8 days. Build a powerful online presence, drive meaningful interactions, and elevate your brand or personal digital marketing skills with practical, hands-on training.

Social Media Marketing • Content Marketing • Affiliate Marketing • Short-Form Video

Introduction of OOm Institute’s WSQ Social Media Marketing Series

Explore the Social Media Marketing Series, encompassing 4 courses—Social Media Marketing, Content Marketing, Affiliate Marketing and Short-Form Video Strategy. Establish a strong social media marketing framework and implement an effective strategy for social media ads, accomplished through content that resonates with your target audience. Master the art of implementing an impactful social media strategy in just 6 days. Elevate your skills and make a lasting impact in the digital landscape.

Who Is This Series For

This course is designed for individuals across all roles and industries who are looking to leverage AI tools to improve productivity, whether by streamlining workflows, enhancing decision-making, or boosting efficiency in both their personal and professional lives.

Prerequisite

Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programmes. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.

WSQ Social Media Marketing Series Details

Series Overview

Icon for social media marketing course

Social Media Marketing

WSQ Social Media Mastery – Building A Powerful Social Media Presence

Duration: 2 Days

Social Media Campaign Planning & Testing
Operational Planning & Budgeting
Campaign Scheduling & Management
Gather & Use Feedback
Ad Performance Tracking
Post Campaign Insights & Recommendations

Skills You Will Gain

  • Master social media campaign strategy and planning
  • Execute campaigns within scope and budget
  • Monitor campaign progress and competitor activity
  • Gather feedback and evaluate campaign performance
  • Develop post-campaign insights and recommendations
Icon for content marketing course

Content Marketing

WSQ Empower Your Brand Influence – Effective Content Strategies For Market Leadership

Duration: 2 Days

Introduction to Content Marketing
Develop Brand-Specific Content Marketing Plans
Create Compelling Content and Storyboards
Legal Considerations in Content Marketing
Promote and Optimise Content Reach

Skills You Will Gain

  • Master end-to-end content marketing strategy and execution
  • Create compelling brand storytelling and messaging
  • Develop strategic storyboards for content planning
  • Navigate legal and ethical content guidelines
  • Optimise and promote content for maximum reach
Icon for affiliate marketing course

Affiliate Marketing

WSQ Content and Affiliate Strategy for Social Commerce Platforms

Duration: 2 Days

Data-Driven Product & Offer Decisions
Social Commerce Campaign Planning
Campaign Performance Tracking
Campaign Insights for Social Commerce Tactics
Feedback-Driven Promotion Strategies

Skills You Will Gain

  • Analyse sales and campaign data
  • Execute social commerce campaigns
  • Monitor and optimise campaign performance
  • Apply trend and behavioural insights
  • Select suitable online advertising methods
Icon for short form video course

Short-Form Video

WSQ Social Commerce Strategies: Driving Engagement and Sales through Short-Form Video

Duration: 2 Days

Establish Your Online Presence
Develop Effective Social Media Stories
Produce High-Impact Short-Form Video
Communicate Responsibly in the Digital Space
Measure & Improve Your Content
Enhance Your Content with Digital Tools

Skills You Will Gain

  • Build an audience-aligned social media profile
  • Create compelling short-form content
  • Produce high-impact short-form videos
  • Engage your audience safely and professionally
  • Analyse performance and feedback
  • Leverage Content Management System (CMS) and platform features

Why Learn at OOm Institute

Extensive Industry Expertise

We have over 20 years of experience in providing AI, digital marketing and tech solutions for individuals and businesses.

Seasoned & Expert Trainers

Learn from professionals who have hands-on industry experience and a passion for teaching.

Relevant & Applicable

Courses include real-world case studies and applications, ensuring the knowledge gained can be immediately used in the workplace.

Practical Hands-On Approach

We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.

Course Fees & Support

Singapore Citizens

(21 to 39 years old) & Permanent Residents (21 years old & above)

Singapore Citizens

(40 years old & above)

Course fees (4 courses) 

S$4,352

S$4,352

Course fees after
SkillsFuture support

S$2,176 (After 50% support)
S$1,305.60 (After 70% support)
9% GST (on full course fees) 
S$391.68
S$391.68

Nett Course Fee
Balance payable by SkillsFuture Credits*

S$2,567.68
S$1,697.28

Additional Support

SkillsFuture

*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits 

UTAP

NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support**

PSEA

Singaporeans 30 years old and below can cover remaining fees with PSEA 

All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit MySkillsFuture (at www.myskillsfuture.gov.sg) to choose from the courses available on the website.

*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million

Non Small-Medium Enterprises (Non SMEs)

Small-Medium Enterprises (SMEs)

Course fees (4 courses) 
S$4,352
S$4,352

Course fees after
SkillsFuture support

S$2,176 (After 50% support)
S$1,305.60 (After 70% support)
9% GST (on full course fees) 
S$391.68
S$391.68

Nett Course Fee

S$2,567.68
S$1,697.28

Additional Support

SFEC

Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional support to offset the remaining fees

Absentee Payroll

Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year

EIS

Reimbursement via Enterprise Innovation Scheme (EIS):
Option 1: Annual tax deduction of 400%
Option 2: Convert 20% of course fees into cash payout

Upcoming Course Schedule

Before you sign up, here are some of the top questions our learners ask.

WSQ Content and Affiliate Marketing Strategy for Social Commerce Platforms
Course Duration: 2 Days
Time: 9AM - 6PM
WSQ Empower Your Brand Influence - Effective Content Strategies For Market Leadership
Course Duration:
Time:
WSQ Social Commerce Strategies: Driving Engagement and Sales through Short-Form Video
Course Duration: 2 Days
Time: 9AM - 6PM
WSQ Social Media Mastery - Building A Powerful Social Media Presence
Course Duration: 2 Days
Time: 9AM - 6PM

Our Learners’ Reviews

FAQs

You can choose to enrol in any individual course (Social Media Marketing Course, Content Marketing Course, Affiliate Marketing Course, and Short-Form Video Creation Course) based on your interests, or complete the full series for a comprehensive understanding of social media marketing across multiple domains.

Yes. In addition to the WSQ Social Media Marketing series, OOm Institute offers other WSQ courses, including WSQ Generative AI, WSQ Google Marketing, and WSQ Critical Soft Skills, suitable for both individual learners and corporate training. To further strengthen your skills, check out the 15 essential digital marketing skills you should be equipped with.

An entry-level digital marketing executive can expect to earn an annual salary of around S$30,000 to S$48,000, while a manager with 4 to 6 years of experience may earn between S$45,000 and S$110,000 annually. The salary of a digital marketer in Singapore still depends on factors such as experience, industry, company size, and job role. See how these factors affect the pay of digital marketers in Singapore.

Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.

Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.

You can indicate your interest here, call us at 6993 9898 or email us at enquiry.institute@oom.com.sg and we will get back to you as soon as possible.

Social Media Marketing Series

$1697.28

(After 70% support)

Claimable with SkillsFuture Credits and PSEA

Duration: 8 Days

Delivery Mode: Onsite Training

Medium of Instruction: English