Course Overview
With 96% of Singapore’s population online and Google leading the search engine market, mastering SEM is essential to capture demand and stay competitive. As much as 92% of clicks happen on the first page of search results, making visibility critical.
OOm Institute’s Search Engine Marketing course equips you with the skills to drive qualified traffic, improve visibility, and maximise return on ad spend.
Designed for businesses and professionals in a digital-first economy, this Google Ads course Singapore focuses on building effective, results-driven campaigns. You will learn how to plan, set up, and optimise campaigns, create compelling ad copy, select high-performing keywords, and target the right audience to convert quality leads.
You’ll also explore campaign structure, ad formats, bidding strategies, AI-powered features such as AI Max to improve performance across different objectives. Through hands-on A/B testing, you will experiment with ad variations, landing pages, and targeting methods to identify what works best.
In addition, this Google SEM course covers essential tracking and analytics tools, enabling you to monitor conversions, evaluate performance, and make data-driven decisions.
By the end of the course, you will have the practical SEM skills to optimise campaigns, leverage AI-driven optimisation, increase ROI, and scale your digital marketing efforts effectively.
2 Days
116 Middle Road, ICB Enterprise House #07-02/03/04 (Singapore 188972)
$424.32
(After 70% subsidy)
Claimable with SkillsFuture Credits and PSEA
OOm Institute’s Google Marketing Course
With 96% of Singapore’s population online and Google leading the search engine market, mastering SEM is essential to capture demand and stay competitive. As much as 92% of clicks happen on the first page of search results, making visibility critical.
OOm Institute’s Search Engine Marketing course equips you with the skills to drive qualified traffic, improve visibility, and maximise return on ad spend.
Designed for businesses and professionals in a digital-first economy, this Google Ads course Singapore focuses on building effective, results-driven campaigns. You will learn how to plan, set up, and optimise campaigns, create compelling ad copy, select high-performing keywords, and target the right audience to convert quality leads.
You’ll also explore campaign structure, ad formats, bidding strategies, AI-powered features such as AI Max to improve performance across different objectives. Through hands-on A/B testing, you will experiment with ad variations, landing pages, and targeting methods to identify what works best.
In addition, this Google SEM course covers essential tracking and analytics tools, enabling you to monitor conversions, evaluate performance, and make data-driven decisions.
By the end of the course, you will have the practical SEM skills to optimise campaigns, leverage AI-driven optimisation, increase ROI, and scale your digital marketing efforts effectively.
Course Outline
Introduction to Google Marketing Solutions
- Understand the differences between traditional and digital marketing and their benefits
- Distinguish paid advertising and organic marketing to determine when to use each approach
- Gain an overview of SEM through a structured 10-step framework
- Explore different types of Google Ads campaign and objectives
- Familiarise yourself with the Google Ads platform dashboard and its core features
Designing Google Search Ads
- Identify and understand the different types of ad formats
- Apply best practices when designing ads to ensure high engagement and conversion rates
- Learn to structure your Google campaigns
- Explore ad assets and how to use them to enhance the ad performance
Reaching the Right Audience
- Dive into keyword match types and strategies to target the right audience effectively
- Master keyword planning using research tools to identify high-performing keywords
- Optimise landing pages to enhance user experience and increase conversion rates
- Choose and implement the right bid strategy for various campaign objectives
- Interpret auction insights and apply them to improve performance
Increasing Traffic and Conversions
- Understand the key factors that affect traffic and conversion performance in Google Ads
- Learn how to improve performance using optimisation levers such as Quality Score, negative keywords, and other campaign adjustments
- Identify and track key performance metrics to measure campaign success and ROI
- Conduct A/B testing to optimise ad variations for better results
Optimising Campaign Performance
- Leverage fraud detection tools to safeguard your ad budget from invalid clicks and impressions
- Utilise Google Display Ads to reach a broader audience and support different marketing objectives
Monitoring Profit Margins
- Set up conversion tracking step-by-step to measure campaign effectiveness
- Use Google management tools for reporting and data visualisation
Skills You Will Gain
- Master Google Ads campaign development and implementation: Learn how to set up Google Ads campaigns correctly from the start, ensuring you don’t miss key configuration decisions
- Write high-converting ad copy for better performance: Develop ad copywriting techniques that improve click-through rates and ensure your ads attract relevant users, reducing invalid or low-quality traffic
- Master audience targeting strategies: Learn how to identify, segment, and reach the right audience efficiently to improve campaign relevance and conversion outcomes
- Conduct strategic keyword analysis: Use Google Keyword Planner to analyse market demand, user intent, keyword difficulty, and emerging search trends to support stronger campaign planning
- Track and interpret ad performance effectively: Learn how to interpret key Google Ads metrics so you can identify what is working, what needs improvement, and how to optimise them effectively
- Optimise campaigns through A/B testing: Apply split testing techniques to compare ad variations and continuously improve conversion rates
Who Is This Course For?
This Google Marketing course is designed for individuals and professionals who want to apply Google Ads and Search Engine Marketing (SEM) to achieve measurable business results. This course is suitable for:
- Marketing professionals and digital marketers who want to plan, run, and optimise Google Ads campaigns to improve performance and maximise ROI
- Business owners and entrepreneurs who want to generate leads, increase sales, and take control of their Google Ads strategy without relying heavily on agencies
- Individuals involved in marketing, sales, or business development who want to use Google Ads and SEM to drive measurable results and support business growth
- Career switchers into digital marketing and performance marketing roles who want to build practical, job-ready skills in Google Ads and Search Engine Marketing
Prerequisite
Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programmes. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.
Why Learn At OOm Institute
Extensive Industry Expertise
We have 19 years of experience in providing digital marketing and tech solutions for individuals and businesses.
Seasoned & Expert Trainers
Learn from professionals who have hands-on industry experience and a passion for teaching.
Relevant & Applicable
Courses include real-world case studies and applications, ensuring the knowledge gained can be immediately used in the workplace.
Practical Hands-On Approach
We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.
Here’s What Most Learners Ask Us
Before you sign up, here are some of the top questions our learners ask.
What Will I Learn In the SEM Course?
Learn how to create high-performing Google Ads campaigns that attract the right audience and drive results. Key takeaways include:
- Plan and launch effective SEM campaigns
- Optimise ads using performance data and A/B testing
- Target the right keywords and audience for maximum ROI
Where Are Your Classes Held?
We run classes at two convenient training venues:
Tanjong Pagar:
10 Anson Rd, International Plaza, #25-08, Singapore 079903
Jurong East:
80 Jurong East St. 21, #04-09 Devan Nair Institute for Employment & Employability
Can I Get Help With Course Fee Claims?
Is A Laptop Provided?
Will There Be An Assessment?
Yes, an assessment will be conducted on the second day of the course to evaluate your understanding. You must pass this assessment to be awarded the course certificate.
Is Full Attendance Required?
Yes, to meet course requirements, all learners must attend the full course duration and mark their e-Attendance using Singpass.
Course Fees & Support
Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)
Singapore Citizens (40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Support
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support**
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
S$641.92
S$424.32
Additional Support
Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional subsidy to offset the remaining fees.
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
**Validity period: 30 October 2023 – 31 March 2027
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills related courses. Visit the SkillsFuture Credit website (www.skillsfuture.gov.sg/credit) to choose from the courses available on the Training Exchange course directory.
Course Schedule
Certificate
Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.
*SkillsFuture Course Page here
Course Code: TGS-2023019670
Course Fees Support Validity Period: 20 Mar 2023 – 19 Mar 2027
Our Trainers
Christopher Puan
Martin Li
*Only 1 trainer will be facilitating per class
FAQs:
What is Google Marketing?
Google Marketing refers to the strategies and activities employed by businesses to promote their products, services, or brand using Google’s platforms and tools. It encompasses various digital marketing tactics and channels available through Google, which can help businesses reach their target audience, increase brand visibility, drive website traffic, and generate leads or sales. Google’s advertising and marketing solutions include Search Engine Optimisation (SEM), Google Display Network, Performance Max, Shopping and YouTube.
What is SEM?
Search Engine Marketing (SEM), also referred to as Google Search Ads, utilises paid advertising to increase the visibility of a business’s products or services on search engine results pages (SERPs). By targeting specific keywords, SEM allows the business to appear as a relevant result when a user enters a particular search query.
What is the difference between SEM & SEO?
Search Engine Marketing (SEM) is a digital marketing strategy that involves using paid advertising to gain visibility on search engine results pages (SERPs). It primarily focuses on pay-per-click (PPC) ads, where advertisers bid on keywords and pay when their ads are clicked. On the other hand, Search Engine Optimisation (SEO) focuses on optimising a website’s content and structure to improve organic search rankings. It’s a long-term strategy that enhances visibility without direct costs.
Can I attend the course if I do not have any digital marketing experience?
Having basic computer skills is sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of Google Marketing. The trainers are experienced in teaching beginners, adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring when attending the course?
Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.
How do I register for the course?
You can indicate your interest here, call us at 6993 9898 or email us at enquiry.institute@oom.com.sg and we will get back to you as soon as possible.
WSQ Start A Successful Google Marketing Campaign
WSQ Start A Successful Google Marketing Campaign
TGS-2023019670
$424.32
(After 70% support)
Claimable with SkillsFuture Credits and PSEA
Duration: 2 Days
Delivery Mode: Onsite Training
Medium of Instruction: English