WSQ Start A
Successful Google Marketing Campaign
Course Overview
The course equips you with the knowledge and skills to set up effective campaigns. You will learn how to create compelling ad copies, select relevant keywords, and target specific audiences to maximise the reach and conversion rate of your marketing efforts. Dive into the intricacies of campaign structure, ad formats, and bidding strategies for optimal performance.
You will explore the effectiveness of split testing by experimenting with different ad variations, landing pages, and targeting options. This allows you to determine the most impactful combination that aligns with your objectives. Essential tracking and analytics tools are also covered, enabling you to monitor conversions, analyse campaign performance, and utilise data to enhance your marketing strategies.
2 Days
116 Middle Road, ICB Enterprise House #07-02/03/04 (Singapore 188972)
$424.32
(After 70% subsidy)
Claimable with SkillsFuture Credits and PSEA
Course Overview
In this comprehensive course, you will delve into the fundamentals of Google Marketing Solutions on the Google Ads platform – essential for businesses in Singapore aiming to thrive in a digital-first economy. With 96% of Singapore’s population online and Google dominating the search engine market, leveraging Google Ads is key to reaching potential customers and gaining market share. As high as 92% of clicks on Google come from the first search page, maintaining visibility is crucial in a competitive market.
The course equips you with the knowledge and skills to set up effective campaigns. You will learn how to create compelling ad copies, select relevant keywords, and target specific audiences to maximise the reach and conversion rate of your marketing efforts. Dive into the intricacies of campaign structure, ad formats, and bidding strategies for optimal performance.
You will explore the effectiveness of split testing by experimenting with different ad variations, landing pages, and targeting options. This allows you to determine the most impactful combination that aligns with your objectives. Essential tracking and analytics tools are also covered, enabling you to monitor conversions, analyse campaign performance, and utilise data to enhance your marketing strategies.
Course Outline
Introduction to Google Marketing Solutions
- Compare traditional marketing vs digital marketing to understand key differences and benefits
- Distinguish paid advertising vs organic marketing to understand when to leverage each approach
- Gain an overview of paid marketing
- Explore types of Google Marketing campaign & objectives
Designing Google Search Ads
- Identify and understand the different types of ad formats
- Apply best practices when designing ads to ensure high engagement and conversion rates
- Learn to structure your Google campaigns
- Explore ad assets and how to use them to enhance the ad performance
Reaching the Right Audience
- Dive into keyword match types and strategies to target the right audience effectively
- Master keyword planning using research tools to identify high-performing keywords
- Optimise landing pages to enhance user experience and increase conversion rates
- Choose and implement the right bid strategy for various campaign objectives
Increasing Traffic and Conversions
- Understand the significance of Google Ads Quality Score and how to improve it
- Identify and track key performance metrics to measure campaign success and ROI
- Conduct A/B testing to compare ad variations and optimise for better results
Optimising Campaign Performance
- Leverage fraud detection tools to safeguard your ad budget from invalid clicks and impressions
- Utilise Google Display Ads to reach a broader audience and support different marketing objectives
Monitoring Profit Margins
- Leverage Google Management Tools for data visualisation and reporting
- Set up goal & conversion tracking to measure the effectiveness of campaigns and align with profitability targets
Skills You Will Gain
- Ad Campaign Development and Implementation: Uncover the ideal Google Ads format aligned with your business goals and develop essential skills such as goal setting, budgeting, bidding, keyword research, campaign structuring, audience targeting, and ad copy creation.
- Ad Copywriting: Learn effective strategies for crafting compelling ad copy that boosts website traffic
- Audience Targeting: Master the art of identifying and reaching your target audience efficiently
- Keyword Analysis: Utilise keyword planner to discern market trends and gauge keyword demand, user intent, and keyword difficulty
- Ad Performance Tracking: Identify actionable metrics to track campaign success
- Ad Optimisation: Learn techniques for conducting ad split testing to optimise conversions
Who Is This Course For?
This course is designed for marketers, business owners, senior managers, and executives who have responsibilities in business analysis, marketing, and sales.
Prerequisite
Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programs. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.
Why Learn At OOm
Extensive Industry Expertise
We have 19 years of experience in providing digital marketing and tech solutions for individuals and businesses.
Seasoned & Expert Trainers
Learn from professionals who have hands-on industry experience and a passion for teaching.
Relevant & Applicable
Courses include real-world case studies and applications, ensuring the knowledge gained can be immediately used in the workplace.
Practical Hands-On Approach
We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.
Enrol in our Google Marketing Series and gain a holistic strategy for success across the platform!
Course Fees & Support
Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)
Singapore Citizens (40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Support
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support
Validity period: 30 Oct 2024 – 31 March 2027
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
S$641.92
S$424.32
Additional Support
Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional subsidy to offset the remaining fees.
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
Course Schedule
Certificate
Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.
*SkillsFuture Course Page here
Course Code: TGS-2023019670
Course Fees Support Validity Period: 20 Mar 2023 – 19 Mar 2027
Our Trainers
Christopher Puan
*Only 1 trainer will be facilitating per class
FAQs:
What is Google Marketing?
Google Marketing refers to the strategies and activities employed by businesses to promote their products, services, or brand using Google’s platforms and tools. It encompasses various digital marketing tactics and channels available through Google, which can help businesses reach their target audience, increase brand visibility, drive website traffic, and generate leads or sales. Google’s advertising and marketing solutions include Search Engine Optimisation (SEM), Google Display Network, Performance Max, Shopping and YouTube.
What is SEM?
Search Engine Marketing (SEM), also referred to as Google Search Ads, utilises paid advertising to increase the visibility of a business’s products or services on search engine results pages (SERPs). By targeting specific keywords, SEM allows the business to appear as a relevant result when a user enters a particular search query.
What is the difference between SEM & SEO?
Search Engine Marketing (SEM) is a digital marketing strategy that involves using paid advertising to gain visibility on search engine results pages (SERPs). It primarily focuses on pay-per-click (PPC) ads, where advertisers bid on keywords and pay when their ads are clicked. On the other hand, Search Engine Optimisation (SEO) focuses on optimising a website’s content and structure to improve organic search rankings. It’s a long-term strategy that enhances visibility without direct costs.
Can I attend the course if I do not have any digital marketing experience?
Having basic computer skills is sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of Google Marketing. The trainers are experienced in teaching beginners, adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring when attending the course?
Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.
How do I register for the course?
You can indicate your interest here, call us at 6993 9898 or email us at enquiry.institute@oom.com.sg and we will get back to you as soon as possible.
WSQ Start A Successful Google Marketing Campaign
WSQ Start A Successful Google Marketing Campaign
TGS-2023019670
$424.32
(After 70% support)
Claimable with SkillsFuture Credits and PSEA
Duration: 2 Days
Delivery Mode: Onsite Training
Medium of Instruction: English
