WSQ Start A
Successful Google Marketing Campaign
Course Overview
In this comprehensive course, you will delve into the fundamentals of Google Marketing Solutions on the Google Ads platform.
The course equips you with the knowledge and skills to set up effective campaigns. You will learn how to create compelling ad copies, select relevant keywords, and target specific audiences to maximise the reach and conversion rate of your marketing efforts. Dive into the intricacies of campaign structure, ad formats, and bidding strategies for optimal performance.
You will explore the effectiveness of split testing by experimenting with different ad variations, landing pages, and targeting options. This allows you to determine the most impactful combination that aligns with your objectives. Essential tracking and analytics tools are also covered, enabling you to monitor conversions, analyse campaign performance, and utilise data to enhance your marketing strategies.
2 Days
116 Middle Road, ICB Enterprise House #07-02/03/04 (Singapore 188972)
$424.32
(After 70% subsidy)
Claimable with SkillsFuture Credits and PSEA
Course Overview
In this comprehensive course, you will delve into the fundamentals of Google Marketing Solutions on the Google Ads platform.
The course equips you with the knowledge and skills to set up effective campaigns. You will learn how to create compelling ad copies, select relevant keywords, and target specific audiences to maximise the reach and conversion rate of your marketing efforts. Dive into the intricacies of campaign structure, ad formats, and bidding strategies for optimal performance.
You will explore the effectiveness of split testing by experimenting with different ad variations, landing pages, and targeting options. This allows you to determine the most impactful combination that aligns with your objectives. Essential tracking and analytics tools are also covered, enabling you to monitor conversions, analyse campaign performance, and utilise data to enhance your marketing strategies.
Learning Units
- Introduction to Google Marketing Solutions
- Design Google Search Ads
- Reach the Right Audience
- Increase Traffic and Conversions
- Optimise Campaign Performance
- Monitor Profit Margin
- Introduction to 360 Digital Marketing
Skills You Will Gain
- Ad Campaign Development and Implementation: Uncover the ideal Google Ads format aligned with your business goals and develop essential skills such as goal setting, budgeting, bidding, keyword research, campaign structuring, audience targeting, and ad copy creation.
- Ad Copywriting: Learn effective strategies for crafting compelling ad copy that boosts website traffic
- Audience Targeting: Master the art of identifying and reaching your target audience efficiently
- Keyword Analysis: Utilise keyword planner to discern market trends and gauge keyword demand, user intent, and keyword difficulty
- Ad Performance Tracking: Identify actionable metrics to track campaign success
- Ad Optimisation: Learn techniques for conducting ad split testing to optimise conversions
Who Is This Course For?
This course is designed for marketers, business owners, senior managers, and executives who have responsibilities in business analysis, marketing, and sales.
Prerequisite
Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programs. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.
Why Learn At OOm
Extensive Industry Experience Spanning 18 Years
Seasoned Trainers with Real-World Expertise
Immersive Learning Through Practical Hands-On Approach
Enrol in our Google Marketing Series and gain a holistic strategy for success across the platform!
Course Fees & Subsidy
Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)
Singapore Citizens (40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture subsidy
S$544 (After 50% subsidy)
S$326.40 (After 70% subsidy)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Subsidy
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
NTUC UTAP members can receive up to 50% support for course fees after subsidy
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture subsidy
S$544 (After 50% subsidy)
S$326.40 (After 70% subsidy)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
S$641.92
S$424.32
Additional Subsidy
Companies with existing SkillsFuture Enterprise Credit (SFEC)^ can receive up to 90% additional subsidy to offset the remaining fees.
^Expiring on 30 June 2025
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
Course Schedule
Certificate
Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.
*SkillsFuture Course Page here
Course Code: TGS-2023019670
Funding Validity Period: 20 Mar 2023 – 19 Mar 2025
Our Trainers
Ivan Wong
*Only 1 trainer will be facilitating per class
FAQs:
What is Google Marketing?
Google Marketing refers to the strategies and activities employed by businesses to promote their products, services, or brand using Google’s platforms and tools. It encompasses various digital marketing tactics and channels available through Google, which can help businesses reach their target audience, increase brand visibility, drive website traffic, and generate leads or sales. Google’s advertising and marketing solutions include Search Engine Optimisation (SEM), Google Display Network, Performance Max, Shopping and YouTube.
What is SEM?
Search Engine Marketing (SEM), also referred to as Google Search Ads, utilises paid advertising to increase the visibility of a business’s products or services on search engine results pages (SERPs). By targeting specific keywords, SEM allows the business to appear as a relevant result when a user enters a particular search query.
What is the difference between SEM & SEO?
Search Engine Marketing (SEM) is a digital marketing strategy that involves using paid advertising to gain visibility on search engine results pages (SERPs). It primarily focuses on pay-per-click (PPC) ads, where advertisers bid on keywords and pay when their ads are clicked. On the other hand, Search Engine Optimisation (SEO) focuses on optimising a website’s content and structure to improve organic search rankings. It’s a long-term strategy that enhances visibility without direct costs.
Can I attend the course if I do not have any digital marketing experience?
Having basic computer skills is sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of Google Marketing. The trainers are experienced in teaching beginners, adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring when attending the course?
Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.
How do I register for the course?
You can indicate your interest here, call us at 6993 9898 or email us at enquiry.institute@oom.com.sg and we will get back to you as soon as possible.
WSQ Start A Successful Google Marketing Campaign
WSQ Start A Successful Google Marketing Campaign
TGS-2023019670
$424.32
(After 70% subsidy)
Claimable with SkillsFuture Credits and PSEA
Duration: 2 Days
Training Location: 116 Middle Road, ICB Enterprise House, #07-02/03/04, Singapore 188972
