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WSQ Prompt Engineering Essentials - Building Effective AI Prompts

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Course Overview

This course dives into Prompt Engineering for Generative AI tools, focusing on how to craft effective prompts for both business and creative applications. Participants will learn the nuances of prompt design, gaining hands-on experience in creating prompts that generate precise, relevant, and human-centric responses across various domains such as creativity, communication, research, and marketing. Through guided activities, tool comparisons, and insights into AI content detection and ethical considerations, learners will develop advanced skills to generate contextually relevant and high-quality AI outputs.

2 Days

116 Middle Road, ICB Enterprise House #07-02/03/04 (Singapore 188972)

$424.32

(After 70% subsidy)

Claimable with SkillsFuture Credits and PSEA

Register Interest Now

Course Fees and Fundings

Course Overview

This course dives into Prompt Engineering for Generative AI tools, focusing on how to craft effective prompts for both business and creative applications. Participants will learn the nuances of prompt design, gaining hands-on experience in creating prompts that generate precise, relevant, and human-centric responses across various domains such as creativity, communication, research, and marketing. Through guided activities, tool comparisons, and insights into AI content detection and ethical considerations, learners will develop advanced skills to generate contextually relevant and high-quality AI outputs.

Course Outline

Prompt Engineering Principles and Tactics
  • Introduction to Generative AI tools and prompt engineering principles
  • The prompt framework for generating optimal AI responses
  • Principles of digital storytelling and their integration with AI prompts
  • Applying prompt engineering for creativity and soft skills development
  • Using prompts for market research and analysis
  • Conducting SWOT analysis and external market research 
  • Developing marketing strategies including segmentation, positioning, and the marketing mix using AI-generated insights
  • Create a comprehensive content strategy with AI prompts
  • Generate content copies for various digital marketing assets
  • Craft content that reflects brand voice using AI
  • Use practical prompts for generating specific content types
  • Legal and regulatory considerations in AI usage
  • Ethical guidelines for Generative AI and content creation
  • Socio-cultural impacts of Generative AI
  • Identifying and verifying  AI-generated content with AI content detectors

Skills You Will Gain

  • Master advanced prompt engineering techniques, including prompt priming and structured frameworks, to generate high-quality outputs.
  • Customise AI tools and achieve desired outcomes in business and content creation.
  • Apply AI to refine creativity, improve soft skills, and enhance productivity in professional settings.
  • Conduct market research and develop effective marketing strategies using AI-generated insights.
  • Create a clear content strategy and generate content that aligns with your brand voice using AI.
  • Identify and verify AI-generated content using detection tools.
  • Stay compliant with ethical guidelines in Generative AI use.

Tools Covered

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Who Is This Course For?

This course is designed fo professionals aiming to specialise in prompting and master multiple AI platforms to boost business and personal productivity, while enhancing creativity, soft skills, and strategic planning.

Prerequisite

Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programs. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.

Why Learn At OOm

Extensive Industry Expertise

We have 19 years of experience in providing digital marketing and tech solutions for individuals and businesses.

Seasoned & Expert Trainers

Learn from professionals who have hands-on industry experience and a passion for teaching.

Relevant & Applicable

Courses include real-world case studies and applications, ensuring the knowledge gained can be immediately used in the workplace.

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Practical Hands-On Approach

We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.

Here’s What Most Learners Ask Us

Before you sign up, here are some of the top questions our learners ask.

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What Will I Learn In the Prompt Engineering Course?

You’ll learn how to use craft prompts that generate reliable, high-quality responses from AI tools. Key takeaways include:

 

  • Understand the essentials of prompt engineering and how it impacts AI-generated outputs
  • Craft prompts that generate reliable, high-quality responses from AI tools
  • Hands-on exercises to design, refine, and test prompts across different AI tools and use cases

 

Where Are Your Classes Held?

We run classes at two convenient training venues:

Tanjong Pagar:


10 Anson Rd, International Plaza, #25-08, Singapore 079903

Jurong East:

80 Jurong East St. 21, #04-09 Devan Nair Institute for Employment & Employability 

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Can I Get Help With Course Fee Claims?

Absolutely. We assist all eligible learners in navigating the claim process.
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Is A Laptop Provided?

Learners are encouraged to bring their own laptops for a more personalised experience. However, if needed, we can provide a laptop for use during the course—just let us know in advance.

Will There Be An Assessment?

Yes, an assessment will be conducted on the second day of the course to evaluate your understanding. You must pass this assessment to be awarded the course certificate.

Is Full Attendance Required?

Yes, to meet course requirements, all learners must attend the full course duration and mark their e-Attendance using Singpass.

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Course Fees & Support

Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)

Singapore Citizens (40 years old & above)

Course fees 

S$1,088

S$1,088

Course fees after SkillsFuture support

S$544 (After 50% support)

S$326.40 (After 70% support)

9% GST (on full course fees)

S$97.92

S$97.92

Nett Course Fee

Balance payable by SkillsFuture Credits*

S$641.92

S$424.32

Additional Support

*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits 

NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support**

Singaporeans 30 years old and below can cover remaining fees with PSEA 

Non Small-Medium Enterprises (Non SMEs)

Small-Medium Enterprises (SMEs)

*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million

Course fees 

S$1,088 

S$1,088 

Course fees after SkillsFuture support

S$544 (After 50% support)

S$326.40 (After 70% support)

9% GST (on full course fees)

S$97.92

S$97.92

Nett Course Fee

S$641.92

S$424.32

Additional Support

Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional subsidy to offset the remaining fees.

Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.

Reimbursement via Enterprise Innovation Scheme (EIS):

  • Option 1: Annual tax deduction of 400%
  • Option 2: Convert 20% of course fees into cash payout 

**Validity period: 15 March 2024 – 31 March 2027

All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills related courses. Visit the SkillsFuture Credit website (www.skillsfuture.gov.sg/credit) to choose from the courses available on the Training Exchange course directory.

Course Schedule

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WSQ Prompt Engineering Essentials: Building Effective AI Prompts
Course duration: 2 days
Time: 9am-6pm
Date
Venue:
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Certificate

Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment. 

*SkillsFuture Course Page here

 

Course Code: TGS-2023041096

Course Fees Support Validity Period: 28 Dec 2023 – 27 Dec 2027

OOm Institute Cert_WSQ Prompt Engineering Essentials scaled

Our Trainers

Trainer of OOm Institute

Leslie Chan

OOm Trainer for - Lance Cheah

Lance Cheah

oom-trainer-william-siew

Dr. William

Jonathan Lim

Jonathan Lim

Susan

Susan Kwa

Kelvin Lee, Trainer at OOM Institute

Kelvin Lee

Leslie is an ACLP-certified trainer with over a decade of experience in adult education, specialising in Generative AI, digital productivity tools, and workplace transformation. He delivers hands-on, beginner-friendly courses that equip learners with the skills to apply AI and digital technologies effectively in their daily work and professional environments.

Lance is a highly experienced trainer specialising in AI technologies, with expertise in AI-driven automation, advanced prompt engineering for applications such as image generation and social media, and proficiency in leading large language models like ChatGPT and Gemini. With over 10 years of experience and formal accreditation as a trainer, Lance has a proven track record of designing and delivering impactful programs that help professionals and individuals confidently leverage AI for increased productivity and creativity.

With over 15 years of experience in codesign, AI, and corporate development, Dr. William is an educator and design innovator specialising in AI and soft skills development. He has a proven track record in advancing professional learning by developing integrated frameworks, designing training roadmaps, and creating professional development courses for institutions and corporations to improve training outcomes. His approach emphasises areas such as creativity, empathy, and strategic thinking - key elements for both AI and soft skills training.

Jonathan has over 20 years of experience in marketing and sales, excelling in digital marketing and utilising various AI tools. With more than 5 years of training experience, he co-develops courses on Critical Core Skills. Jonathan holds certifications in digital marketing and AI tools. Notably, he conducted a session at the IAL Learning Festival in 2023, earning a media feature on CNA938.

Susan is a seasoned consultant with over two decades of expertise in Consumer Insights, Strategic Consulting, and Research. Beyond her consultancy work, she delivers tailored courses for diverse audiences, including industrial professionals and seniors. As an Associate Courseware Developer, she crafts materials infused with AI Generative tools for Performance Management, Creative Thinking, and Critical Thinking.

Kelvin has over 20 years of experience in education and training and successfully led the startup phases of two institutes. He now specializes in corporate training, with five years of experience in teaching and delivering strategic, impactful learning solutions. Kelvin is particularly adept at leveraging AI for content creation and data analysis.

FAQs:

Prompt engineering refers to crafting well-formulated and strategic AI prompts to elicit desired responses from AI models like ChatGPT. It is crucial for several reasons, such as creating content that aligns with the intended audience and reducing the likelihood of generating irrelevant or off-topic responses.

However, prompt engineering extends beyond traditional content creation applications, encompassing various domains such as digital storyboarding, market research, and adherence to ethical guidelines in AI utilisation.

Mastering prompt engineering equips you to craft effective AI prompts, such as for ChatGPT, that generate high-quality, targeted content. In digital marketing, this means faster content creation, sharper ad copy, more engaging social media posts, and better data-driven insights, giving you a competitive edge in planning and executing campaigns.

If you want to explore beyond prompt engineering, you can also learn more about how AI helps in digital marketing.

Besides prompt engineering, you can enrol in several other Generative AI courses at OOm Institute to expand your skills:

These courses complement prompt engineering and provide practical skills for applying AI across content, video, and design workflows.

Yes, you can attend the course even if you do not have any coding skills. This Prompt Engineering course is designed to be beginner-friendly and does not require any programming knowledge. As long as you have basic computer skills, you will be able to follow the lessons comfortably.

The course focuses on teaching you how to communicate effectively with Generative AI tools through well-structured prompts, rather than writing code. This foundation is especially useful if you’re exploring how AI in digital marketing is applied in real-world scenarios, such as content creation, SEO, and campaign optimisation.

Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.

Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.

You can indicate your interest here, call us at 6993 9898 or email us at enquiry.institute@oom.com.sg and we will get back to you as soon as possible.

Banner of WSQ Prompt Engineering Essentials course.

WSQ Prompt Engineering Essentials – Building Effective AI Prompts

WSQ Prompt Engineering Essentials – Building Effective AI Prompts

TGS-2023041096

$424.32

(After 70% support)

Claimable with SkillsFuture Credits and PSEA

Duration: 2 Days

Delivery Mode: Onsite Training

Medium of Instruction: English

Register Interest Now

Course Fees and Support

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