Prompt Engineering Course

WSQ Boosting Efficiency and Content Strategy with Generative AI

TGS-2023040915

$424.32 (After 70% support)

Claimable with SkillsFuture Credits and PSEA

Duration:

2 Days

Delivery Mode:

Onsite Training

Medium of Instruction:

English

Register Interest Now

Course Fees and Support

Balance Fees

Claimable Using

SkillsFuture

Up to

70%

Support From SSG
Balance Fees

Claimable Using

PSEA

UTAP

Union Training
Assistance Programme
Reimbursement Via

EIS

For Corporate
Overview
What You’ll Learn
Fees & Support
Course Schedule
Why Us
Reviews
Our Trainers
FAQs

Overview of OOm Institute’s Generative AI Course

OOm Institute’s Generative AI Course in Singapore is designed for professionals seeking practical, in-demand AI expertise that can be applied immediately in the workplace.

This AI course addresses the growing need for AI proficiency by helping you understand how to integrate generative AI tools like ChatGPT into your daily operations, making it a practical solution for content creation, marketing, business planning, and decision-making.

You will also explore emerging trends such as Agentic AI, gaining insights into how advanced AI models differ from traditional systems and how they can transform workplace processes while remaining ethical and responsible.

By the end of this AI training course, you will be equipped to confidently leverage generative AI in a practical and strategic way, creating measurable impact for your organisation and advancing your own career potential.

Course Outline

Introduction to Generative AI Tools
  • Understand the history of AI and explore the latest Generative AI trends shaping industries today
  • Learn how Generative AI transforms workflows, from interpreting user intent to crafting effective prompts
  • Get an overview of popular AI tools (ChatGPT, Google AI Search and Gemini), including their core applications
  • Discover how AI tools support different business functions, from strategy and awareness to conversion and customer retention
  • Learn how to create effective content strategies using AI, including text, images, and marketing assets
  • Understand the key differences between traditional search engines and AI-powered engines
  • Evaluate the advantages and limitations of AI-driven content creation in real-world scenarios
  • Identify when human input is critical and when AI can be effectively leveraged for automation and efficiency
  • Understand how Generative AI works, including the difference between untrained models and trained models
  • Learn to distinguish between poor prompts and effective prompts, and why prompt quality impacts output results
  • Master a structured prompt framework and key principles of prompt engineering for consistent, high-quality AI outputs
  • Develop advanced prompting skills and apply them to real-world tasks such as market research and competitor analysis, social media content creation, pitching ideas and value propositions, marketing campaign planning and strategy development
  • Learn how to identify and manage AI hallucinations, ensuring outputs are accurate and reliable
  • Understand how to align AI-generated content with business strategy and marketing goals, and evaluate its performance for research, branding, and marketing
  • Use AI tools to gather multiple perspectives, data points, insights, and supporting statistics for better decision-making
  • Understand the fundamentals of Agentic AI and how it differs from traditional GPT-based models
  • Compare Agentic AI systems with large language models such as GPT, including their capabilities and use cases
  • Use Generative AI tools to craft professional CVs and cover letters tailored to job applications
  • Learn how to write professional emails to employers with the assistance of AI
  • Practice and improve communication skills through AI-powered job interview role-playing simulations
  • Understand the key areas of AI-generated content delivery, with emphasis on ethical and legal concerns
  • Learn about AI ethics and emerging trends in the use of AI
  • Understand legal considerations surrounding AI-generated content
  • Explore Singapore’s approach to AI adoption and AI-related policies
  • Learn how to manage AI-generated content within content management systems

Skills You Will Gain

Master AI applications in marketing and business workflows: Understand how generative AI supports content creation, market research, campaign planning, competitor analysis, and role-play simulations
Apply AI-driven content strategy across channels: Develop and align AI-generated marketing content for websites, social media, and email with business objectives
Master prompt engineering for high-quality AI output: Train generative AI tools like ChatGPT using effective prompts to generate more relevant and accurate content
Use advanced prompt engineering in real business scenarios: Apply prompt engineering across marketing, research, and strategic decision-making use cases
Improve AI accuracy and reduce hallucinations: Identify and manage AI hallucinations to ensure trustworthy and reliable outputs
Understand Agentic AI and its business potential: Learn how Agentic AI differs from traditional AI models and where it can be applied
Apply AI ethically and responsibly in business use: Follow ethical and legal guidelines when using generative AI tools

Real Story. Real Impact.

Gary applied the skills he learned in our Generative AI course and saw amazing results for his event company!


Watch to find out how AI helped him improve his business. 

Here’s What Most Learners Ask Us

Before you sign up, here are some of the top questions our learners ask.

Can I Get Help With Course Fee Claims?

Absolutely. We assist all eligible learners in navigating the claim process.

Is A Laptop Provided?

Learners are encouraged to bring their own laptops for a more personalised experience. However, if needed, we can provide a laptop for use during the course—just let us know in advance.

Will There Be An Assessment?

Yes, an assessment will be conducted on the second day of the course to evaluate your understanding. You must pass this assessment to be awarded the course certificate.

Is Full Attendance Required?

Yes, to meet course requirements, all learners must attend the full course duration and mark their e-Attendance using Singpass.

Course Fees & Support

Before you sign up, here are some of the top questions our learners ask.

Singapore Citizens

(21 to 39 years old) & Permanent Residents (21 years old & above)

Singapore Citizens

(40 years old & above)

Course fees 

S$1,088

S$1,088

Course fees after
SkillsFuture support

S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees) 
S$97.92
S$97.92

Nett Course Fee
Balance payable by SkillsFuture Credits*

S$641.92

S$424.32

Additional Support

SkillsFuture

*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits 

UTAP

NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support**

PSEA

Singaporeans 30 years old and below can cover remaining fees with PSEA 

**Validity period: 15 March 2024 – 31 March 2027

 

All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit MySkillsFuture (at www.myskillsfuture.gov.sg) to choose from the courses available on the website.

*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million

Non Small-Medium Enterprises (Non SMEs)

Small-Medium Enterprises (SMEs)

Course fees 

S$1,088

S$1,088

Course fees after
SkillsFuture support

S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees) 
S$97.92
S$97.92

Nett Course Fee
Balance payable by SkillsFuture Credits*

S$641.92

S$424.32

Additional Support

SFEC

Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional support to offset the remaining fees

Absentee Payroll

Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year

EIS

Reimbursement via Enterprise Innovation Scheme (EIS):
Option 1: Annual tax deduction of 400%
Option 2: Convert 20% of course fees into cash payout

Upcoming Course Schedule

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WSQ Boosting Efficiency and Content Strategy with Generative AI

Course Duration: 2 days
Time: 9am-6pm
Date: Choose date first
Venue:
Choose date first

Who Is This Course For

This course is for professionals looking to leverage AI to boost productivity, enhance business workflows, and integrate AI seamlessly into their daily work. It is particularly relevant for:

Marketing professionals and digital marketers who want to use AI to create content, improve campaigns, and enhance marketing performance

Business owners and entrepreneurs who want to leverage AI for strategy, branding, research, and productivity

Job seekers and fresh graduates who want to use AI tools like ChatGPT to build CVs and prepare for interviews

Managers, team leads, and business owners in SMEs or large enterprises aiming to integrate AI into workflows and marketing strategies effectively

Prerequisite

Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programmes. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.

Why Learn at OOm Institute

Extensive Industry Expertise

We have over 20 years of experience in providing AI, digital marketing and tech solutions for individuals and businesses.

Seasoned & Expert Trainers

Learn from professionals who have hands-on industry experience and a passion for teaching.

Relevant & Applicable

Courses include real-world case studies and applications, ensuring the knowledge gained can be immediately used in the workplace.

Practical Hands-On Approach

We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.

Your Generative AI Course Certificate

Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.

*SkillsFuture Course Page here


Course Code: TGS-2023040915

Course Fees Support Validity Period: 21 Dec 2023 – 20 Dec 2027

 

Our Learners’ Reviews

Meet Our Generative AI Trainers

OOm Trainer for - Kelvin Lee

Kelvin Lee

OOm Trainer for - Martin Li

Martin Li

Susan Kwa

Susan Kwa

OOm Trainer for - Jonathan Lim

Jonathan Lim

OOm Trainer for - Serene Tiong

Serene Tiong

OOm Trainer for - Vanessa Chan

Vanessa Chan

OOm Trainer for - Leslie Chan

Leslie Chan

OOm Trainer for - Lance Cheah

Lance Cheah

OOm Trainer for - Dr. William

Dr. William

OOm Trainer for - Darren Chua

Darren Chua

OOm Trainer for - Kirby Poh

Kirby Poh

Kelvin is a corporate training specialist with over 20 years of experience in education and professional development. He specialises in AI tools, leadership development, and Neuro-Linguistic Programming (NLP), with expertise in change management, human capital development, and customer experience. Kelvin holds a Master of Business Administration (MBA) in Tourism & Hospitality Management and a Bachelor of Arts in Tourism Management.

Martin is a digital marketing leader with over 16 years of experience in driving business growth through AI Integration, SEO, SEM, and performance marketing strategies. He has led campaigns for global companies such as Great Eastern Life and Fuji Xerox, achieving measurable improvements in lead generation, online revenue, and cost efficiency. His expertise is grounded in global marketing strategy, CRM automation, e-commerce management, and performance marketing.

Susan is a seasoned consultant with over 20 years of experience in consumer insights, strategic consulting, and research. She develops and delivers tailored training programmes in soft skills for diverse audiences, such as performance management, creative thinking, and critical thinking. She also incorporates AI tools and modern AI-driven learning approaches into her training to enhance engagement and effectiveness.

Jonathan has over 20 years of experience in marketing and sales, excelling in digital marketing and utilising various AI tools. With more than 5 years of training experience, he co-develops courses on Critical Core Skills. Jonathan holds certifications in digital marketing and AI tools. Notably, he conducted a session at the IAL Learning Festival in 2023, earning a media feature on CNA938.

Serene is an MOE-certified trainer with an ACLP certification, integrating AI content creation, digital marketing, and positive psychology to enhance team communication and strategy. With 15 years of experience, her core expertise includes soft skills, AI content creation, digital marketing, website design, and customer service. Her training emphasises hands-on learning and workplace relevance.

Vanessa is a seasoned marketing professional and former digital head empowering learners to maximise their capabilities in social media and AI content creation. With over 20 years of experience, her core expertise spans digital and social media marketing, personal online branding, website content writing, and mobile photography.

Leslie is an ACLP-certified trainer with over a decade of experience in adult education, specialising in Generative AI, digital productivity tools, and workplace transformation. He delivers hands-on, beginner-friendly courses that equip learners with the skills to apply AI and digital technologies effectively in their daily work and professional environments.

Lance is a highly experienced trainer specialising in AI technologies, with expertise in AI-driven automation, advanced prompt engineering for applications such as image generation and social media. He is proficient in leading LLMs like ChatGPT and Gemini, as well as tools such as n8n and Botpress. With over 10 years of experience and formal accreditation as a trainer, Lance has a proven track record of designing and delivering impactful programmes that enable professionals and individuals to confidently leverage AI for greater productivity and creativity.

Dr. William is an educator and design innovator with over 15 years of experience in AI, co-design, and corporate development. He specialises in developing integrated learning frameworks and professional training roadmaps that combine AI and data science, creativity, empathy, and strategic thinking. His work focuses on advancing both technical and soft skills development in corporate and institutional settings.

Darren is a WSQ Adult Educator and Assessor and a Registered Instructor with the Ministry of Education, specialising in professional development, emerging technologies, and AI. He holds credentials in AI fluency, including Certified Apple Teacher, Google for Education, Anthropic AI Fluency for Educators and the AI Fluency Framework, and has trained clients such as the Ministry of Education and Ministry of Defence.

Kirby is an ACLP-certified trainer with over 20 years of experience as a digital marketing veteran, specialising in AI-assisted content creation, search marketing, and WordPress web design. His expertise includes SEO, Google Ads, and leveraging AI tools to streamline workflows and enhance content development for small businesses.

FAQs

You can indicate your interest here, call us at 6993 9898 or email us at enquiry.institute@oom.com.sg and we will get back to you as soon as possible.

After completing this AI course in Singapore, you will receive a Certificate of Completion, recognising your proficiency in using AI for real-world scenarios. From here, you can further advance your skills by progressing into Prompt Engineering Course, AI in Graphic Design Course, and AI in Video Creation Course, where you will learn more advanced techniques to create higher-quality content and apply AI more effectively across different media formats.

Yes, eligible participants may use SkillsFuture Credits to offset the course fees. If you are applying for training grants, we have prepared a guide to help you. For the most accurate and updated information on funding eligibility, please contact our team directly.

Yes, we offer corporate training options for organisations looking to upskill their teams in Generative AI. The course is designed with practical business applications in mind, including content creation, marketing strategy, research, and productivity tasks. You can contact us and our consultants will assist you with registration and coordination.

This AI course in Singapore focuses on practical, workplace-ready applications of Generative AI and prompt engineering. It combines marketing strategy, content creation, and real business scenarios rather than purely theoretical AI concepts.

Yes. This AI training in Singapore is designed for practical business application, especially in digital marketing, content creation, strategy development, and productivity improvement. It is suitable for professionals looking to integrate AI into their daily workflows.

This AI training in Singapore is useful for industries such as digital marketing, e-commerce, education, corporate communications, business operations, and content creation, where AI can improve efficiency and productivity.

Yes. Basic computer skills are sufficient. Our AI course is structured to guide learners through practical AI applications, even without prior marketing experience. This foundation is especially useful if you’re exploring how AI in digital marketing is applied in real-world scenarios, such as content creation, SEO, and campaign optimisation.

Yes, you can learn AI without a degree. Many modern AI courses in Singapore are designed for non-technical learners and do not require a background in programming or data science. As long as you have basic computer literacy and an interest in using AI tools, you can start learning and applying AI in real-world scenarios.

Yes, within three months, you can learn the fundamentals of artificial intelligence, including how to use Generative AI tools, write effective prompts, and apply AI in real-world scenarios. A structured AI course in Singapore can help you build practical skills faster and understand how to apply AI in your career or daily work.

Choosing the right AI training provider requires prioritising practical, hands-on experience, industry-relevant curriculum, and verified instructor expertise. Key factors include checking for up-to-date content on generative AI and machine learning, recognised certifications, and strong alumni testimonials.

The best AI course in Singapore depends on your learning goals. If you are looking for practical, business-focused training, an AI course that covers Generative AI, prompt engineering, and real-world applications in marketing, content creation, and productivity is ideal. OOm Institute’s AI course in Singapore is designed for learners who want hands-on skills they can apply immediately at work.

Icon for Gen AI course

Generative AI

TGS-2023040915

$424.32

(After 70% support)

Claimable with SkillsFuture Credits and PSEA

Duration: 2 Days

Delivery Mode: Onsite Training

Medium of Instruction: English

Register Interest Now