WSQ Boosting Efficiency And Content Strategy With Generative AI
Course Overview
In this course, we will delve into AI-driven content creation, particularly focused on ChatGPT technology.Gain expertise in crafting AI-generated content, mastering prompt engineering techniques, and developing an efficient content management system for marketing. Join us to master the dynamic landscape where content strategy meets the power of Generative AI.
2 Days
116 Middle Road, ICB Enterprise House #07-02/03/04 (Singapore 188972)
$424.32
(After 70% subsidy)
Claimable with SkillsFuture Credits and PSEA
Course Overview
In this course, we’ll delve into the dynamic capabilities of Generative AI tools, covering a wide range of tasks across different business functions. Acquire expertise in refining prompts, crafting AI-generated content, generating reports, harnessing AI tools to boost productivity, and employing them to fortify your business strategies and planning. Join us to unlock the full potential of AI across all areas of job scopes.
Course Outline
Introduction to Generative AI Tools
- Understanding AI trends and history
- Exploring AI use cases
- Overview of various Generative AI tools
- Approaches to creating content strategies with Generative AI
- Pros and cons of using Generative AI
Developing and Evaluating AI-Generated Output
- Identifying and improving prompts: Recommendations for bad vs. better prompts
- Key principles of writing effective prompts
- Leveraging AI tools for business strategies, business plans, and improved productivity
- Understanding the prompt framework
- Aligning AI-generated marketing content with business strategies
Guidelines and Ethical Considerations of Using Generative AI tools
- Ethics in AI usage
- Singapore’s AI journey: A case study
- Managing AI-generated content with Content Management Systems
Skills You Will Gain
- Gain Expertise in Various AI Applications: Explore diverse applications of AI in business functions to enhance productivity.
- Create Impactful Presentations Using AI: Utilise AI-driven tools to design engaging and visually appealing presentations.
- AI-Generated Content Strategy: Establish an overall strategy for AI-generated content for the organisation.
- Prompt Engineering Techniques: Discover optimal prompt engineering techniques for generating AI-driven content.
- Generative AI Tools Ethical Guidelines: Understand ethical and legal concerns of AI usage.
Tools Covered
Who Is This Course For?
This course is designed for individuals across all roles and industries who are looking to leverage AI tools to improve productivity, whether by streamlining workflows, enhancing decision-making, or boosting efficiency in both their personal and professional lives.
Prerequisite
Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programs. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.
Why Learn At OOm
Extensive Industry Expertise
We have 19 years of experience in providing digital marketing and tech solutions for individuals and businesses.
Seasoned & Expert Trainers
Learn from professionals who have hands-on industry experience and a passion for teaching.
Relevant & Applicable
Courses include real-world case studies and applications, ensuring the knowledge gained can be immediately used in the workplace.
Practical Hands-On Approach
We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.
Here’s What Most Learners Ask Us
Before you sign up, here are some of the top questions our learners ask.
What Will I Learn In The Generative AI Course?
You’ll learn how to use generative AI tools confidently and creatively in your work. Key takeaways include:
- Understand the fundamentals of generative AI and its real-world applications
- Learn how to use AI tools like ChatGPT, Gemini, and others for content creation
- Explore how to streamline tasks and boost productivity with AI
- Hands-on projects to apply what you’ve learned immediately
Where Are Your Classes Held?
We run classes at two convenient training venues:
Bugis:
116 Middle Rd, #07-02/03/04 ICB Enterprise House
Lifelong Learning Institute (LLI):
11 Eunos Road 8
Can I Get Help With Course Fee Claims?
Is A Laptop Provided?
Still Have Questions?
Course Fees & Support
Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)
Singapore Citizens (40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Support
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support
Validity period: 15 March 2024 – 31 March 2027
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
S$641.92
S$424.32
Additional Support
Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional subsidy to offset the remaining fees.
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
Course Schedule
Certificate
Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.
*SkillsFuture Course Page here
Course Code: TGS-2023040915
Course Fees Support Validity Period: 21 Dec 2023 – 20 Dec 2025
Our Trainers
Serene Tiong
Jonathan Lim
Susan Kwa
Martin Li
Kelvin Lee
FAQs:
What is Generative AI?
Generative AI refers to a type of artificial intelligence system that has the ability to generate new content, such as text or images. It relies on algorithms and models that are trained on vast amounts of data, enabling the system to learn patterns and generate original output.
One prominent example of generative AI is language models like ChatGPT. These models can understand context, generate human-like text, and perform various tasks. Generative AI has applications in creative fields, content creation, language translation, and more, showcasing its versatility in producing diverse and contextually relevant content.
Is Generative AI and ChatGPT the same?
Generative AI is a broad term that encompasses a variety of artificial intelligence systems capable of generating new content. ChatGPT is a type of generative AI, developed by OpenAI.
In other words, ChatGPT is a type of generative AI, but not all generative AI systems are ChatGPT. There are various other generative AI models designed for different purposes, such as generating images, music, or code. ChatGPT, specifically, is trained to generate human-like text and engage in conversations across a wide range of topics.
How does Generative AI help with content?
Generative AI can be a valuable tool for content creation in several ways, such as:
- Create and Expand Content: Generative AI can assist in creating original and diverse content by generating text based on prompts or input.
- Automated Writing Assistance: Generative AI models like ChatGPT can provide writing assistance by suggesting sentences, paraphrasing content, or even helping with brainstorming ideas.
- SEO Content Optimisation: Generative AI can aid in generating SEO-optimised content by suggesting relevant keywords, improving readability, and ensuring that the content aligns with search engine best practices.
- Topic Exploration: Generative AI can provide insights, explanations, and background information to help you understand and articulate ideas.
Can I attend the course if I do not have any digital marketing experience?
Having basic computer skills is sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of Generative AI. The trainers are experienced in teaching beginners, adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring for the course?
Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.
How do I register for the course?
You can indicate your interest here, call us at 6993 9898 or email us at enquiry.institute@oom.com.sg and we will get back to you as soon as possible.
WSQ Boosting Efficiency and Content Strategy with Generative AI
WSQ Boosting Efficiency and Content Strategy with Generative AI
TGS-2023040915
$424.32
(After 70% support)
Claimable with SkillsFuture Credits and PSEA
Duration: 2 Days
Delivery Mode: Onsite Training
Medium of Instruction: English
