WSQ Boosting Efficiency And Content Strategy With Generative AI

Kelvin has over 20 years of experience in education and training and successfully led the startup phases of two institutes. He now specializes in corporate training, with five years of experience in teaching and delivering strategic, impactful learning solutions. Kelvin is particularly adept at leveraging AI for content creation and data analysis.

With over 16 years of marketing leadership experience, Martin specialises in driving business growth through impactful SEO and SEM strategies. He has led digital marketing campaigns for global companies such as Great Eastern Life and Fuji Xerox, delivering measurable results like lead growth, online revenue increases, and lower CPA. He holds certifications in key digital marketing disciplines such as Search Engine Marketing, Analytics, and Conversion Rate Optimisation (CRO). This deep understanding of foundational principles underpins his successful digital marketing strategies.

Susan is a seasoned consultant with over two decades of expertise in Consumer Insights, Strategic Consulting, and Research. Beyond her consultancy work, she delivers tailored courses for diverse audiences, including industrial professionals and seniors. As an Associate Courseware Developer, she crafts materials infused with AI Generative tools for Performance Management, Creative Thinking, and Critical Thinking.

Jonathan has over 20 years of experience in marketing and sales, excelling in digital marketing and utilising various AI tools. With more than 5 years of training experience, he co-develops courses on Critical Core Skills. Jonathan holds certifications in digital marketing and AI tools. Notably, he conducted a session at the IAL Learning Festival in 2023, earning a media feature on CNA938.

Serene is an MOE-certified trainer with an ACLP certification, specialising in AI content creation and digital marketing. With over 15 years of hands-on experience as marketer and in-house trainer, she has honed her ability to bridge theory with practical, real-world applications.

Vanessa empowers professionals, business owners, and individuals to strengthen personal branding and content creation with AI tools. With 20+ years in marketing and 8 as a trainer, she focuses on practical applications for content, social media, and daily productivity. Her hands-on approach makes AI accessible, helping learners work smarter, spark creativity, and achieve real results.

Leslie is an ACLP-certified trainer with over a decade of experience in adult education, specialising in Generative AI, digital productivity tools, and workplace transformation. He delivers hands-on, beginner-friendly courses that equip learners with the skills to apply AI and digital technologies effectively in their daily work and professional environments.

Lance is a highly experienced trainer specialising in AI technologies, with expertise in AI-driven automation, advanced prompt engineering for applications such as image generation and social media, and proficiency in leading large language models like ChatGPT and Gemini. With over 10 years of experience and formal accreditation as a trainer, Lance has a proven track record of designing and delivering impactful programs that help professionals and individuals confidently leverage AI for increased productivity and creativity.

With over 15 years of experience in codesign, AI, and corporate development, Dr. William is an educator and design innovator specialising in AI and soft skills development. He has a proven track record in advancing professional learning by developing integrated frameworks, designing training roadmaps, and creating professional development courses for institutions and corporations to improve training outcomes. His approach emphasises areas such as creativity, empathy, and strategic thinking - key elements for both AI and soft skills training.

Darren is a WSQ Adult Educator and Assessor and a Registered Instructor with the Ministry of Education, specialising in professional development, emerging technologies, and AI. He holds credentials in AI fluency, including Certified Apple Teacher, Google for Education, Anthropic AI Fluency for Educators and the AI Fluency Framework, and has trained clients such as the Ministry of Education and Ministry of Defence.