Google Analytics Course
WSQ Clicks to Conversions – Mastering Google Analytics
TGS-2023040422
$424.32 (After 70% support)
Claimable with SkillsFuture Credits and PSEA
Duration:
2 Days
Delivery Mode:
Onsite Training
Medium of Instruction:
English
Overview of OOm Institute’s Google Analytics Course
In today’s competitive landscape, organisations leveraging data analytics are 23 times more likely to acquire customers, 6 times more likely to retain them, and 19 times more likely to be profitable.
Gain the skills to turn data into action with OOm Institute’s hands-on Google Analytics 4 class in Singapore. This GA4 course is designed to help you track performance, understand user behaviour, and make informed decisions that drive measurable business growth.
In this GA4 course Singapore, you’ll learn how to navigate the Google Analytics 4 platform, implement accurate tracking, and analyse data to uncover opportunities for optimisation. You’ll also discover how GA4’s built-in intelligence and AI-driven insights can help you identify trends, predict user behaviour, and make faster, more confident decisions.
Through practical, real-world applications, our Google Analytics 4 class will equip you with the skills to create customised reports and translate data into clear, strategic actions.
By the end of the course, you’ll be able to use GA4 not just for reporting, but as a powerful tool to optimise marketing performance and support business growth.
Course Outline
Mastering the Fundamentals of Data: Data and Methodology
- Understand the process and benefits of data collection
- Differentiate between qualitative and quantitative data to extract meaningful insights
- Explore data collection methods and digital tools that streamline and enhance data gathering
- Apply audience segmentation and customer journey mapping to identify key customer groups and optimise user experiences
- Gain an overview of traditional and digital analytics tools
- Build a strong foundation in key data analytics concepts and terminology, including audience segmentation, customer journey, and more
Introduction to Google Analytics 4: Features & Functions
- Learn the step-by-step process for setting up a GA4 account, ensuring accurate tracking
- Explore GA4 key metrics and dimensions to analyse and interpret website performance effectively
- Dive into the features, insights, and capabilities of Google Analytics 4 for better decision-making
- Familiarise yourself with the types of reports available in GA4 and their use cases for various business objectives
Leverage GA4 Data to Achieve Strategic Success
- Explore cultural marketing strategies to create data-driven campaigns tailored to diverse audiences
- Understand data protection obligations to ensure compliance with privacy laws
Skills You Will Gain
Real Story. Real Impact.
Gary applied the skills he learned in our Generative AI course and saw amazing results for his event company!
Watch to find out how AI helped him improve his business.
Here’s What Most Learners Ask Us
Can I Get Help With Course Fee Claims?
Absolutely. We assist all eligible learners in navigating the claim process.
Is A Laptop Provided?
Will There Be An Assessment?
Is Full Attendance Required?
Yes, to meet course requirements, all learners must attend the full course duration and mark their e-Attendance using Singpass.
Course Fees & Support
Singapore Citizens
(21 to 39 years old) & Permanent Residents (21 years old & above)
Singapore Citizens
(40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after
SkillsFuture support
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Support
SkillsFuture
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
UTAP
NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support**
PSEA
Singaporeans 30 years old and below can cover remaining fees with PSEA
**Validity period: 15 March 2024 – 31 March 2027
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit MySkillsFuture (at www.myskillsfuture.gov.sg) to choose from the courses available on the website.
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
Course fees
S$1,088
S$1,088
Course fees after
SkillsFuture support
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Support
SFEC
Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional support to offset the remaining fees
Absentee Payroll
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year
EIS
Reimbursement via Enterprise Innovation Scheme (EIS):
Option 1: Annual tax deduction of 400%
Option 2: Convert 20% of course fees into cash payout
Upcoming Course Schedule
Who Is This Course For
This Google Analytics (GA4) course is designed for professionals who want to move beyond basic reporting and use data to make smarter marketing and business decisions. This course is suitable for:
Digital marketers and performance marketers who want to track campaign performance more effectively, understand user behaviour, and optimise conversions using GA4 insights
Business owners and entrepreneurs who want visibility over customer journeys, marketing performance, and website conversions to make more informed growth decisions
Marketing executives and analysts who need to build structured reporting, segment audiences, and translate data into actionable strategies
Agency professionals and consultants who manage multiple client accounts and need to set up, interpret, and optimise GA4 tracking and reporting systems
Prerequisite
Why Learn at OOm Institute
Extensive Industry Expertise
We have over 20 years of experience in providing AI, digital marketing and tech solutions for individuals and businesses.
Seasoned & Expert Trainers
Relevant & Applicable
Practical Hands-On Approach
We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.
Your Google Analytics Course Certification
Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.
*SkillsFuture Course Page here
Course Code: TGS-2023040422
Course Fees Support Validity Period: 29 Nov 2023 – 28 Nov 2027
Our Learners’ Reviews
Meet Our Google Analytics Trainers
Christopher Puan
Rachel Poo
FAQs
What is Google Analytics?
Google Analytics is a valuable tool for businesses, facilitating website analysis by providing insights into website visitors, including details like their on-site behaviour and demographic characteristics. This information empowers business owners to enhance their websites, ultimately driving increased web traffic and conversions, as they gain a deeper understanding of their audience.
What is the difference between Google Universal Analytics (UA) and Google Analytics 4 (GA4)?
As of July 1, 2023, Universal Analytics (UA) has been phased out and Google Analytics 4 (GA4) now takes the forefront as Google’s primary web analytics tools. GA4 focuses on tracking user actions, offering comprehensive insights into user behaviour across different devices and platforms. Additionally, it harnesses machine learning to forecast future trends while maintaining a strong focus on user privacy. This makes GA4 an ideal choice for businesses navigating the evolving digital landscape. OOm’s Google Analytics course will be centred around GA4, as Universal Analytics is no longer in use.
What are the job opportunities available with a Google Analytics certification?
Obtaining a Google Analytics certification presents a myriad of opportunities for you in the digital marketing industry. To enhance your skills and broaden your job prospects, consider enrolling in the Google Marketing Series. This series not only includes the Google Analytics course but also incorporates Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) at a more cost-effective rate than enrolling in them separately. For a comprehensive guide on kickstarting a career in digital marketing and exploring potential job opportunities after completing the Google Marketing Series, refer to this blog: Kickstarting a Career in Digital Marketing: Your Guide to Success.
Can I attend the course if I do not have any digital marketing experience?
Having basic computer skills is sufficient, as this beginner-friendly course covers the fundamental aspects of Google Analytics. The trainers are experienced in teaching beginners and are skilled at delivering complex concepts in a clear and patient manner, helping you keep up with the course. If you’re interested in building broader digital skills, you may also explore our Google Ads Course and AI SEO Course.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring when attending the course?
Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.
How do I register for the course?
Google Analytics 4
TGS-2023040422
$424.32
(After 70% support)
Claimable with SkillsFuture Credits and PSEA
Duration: 2 Days
Delivery Mode: Onsite Training
Medium of Instruction: English