Short Form Video Creation Course
WSQ Social Commerce Strategies: Driving Engagement and Sales through Short-Form Video
TGS-2025059419
$424.32 (After 70% support)
Claimable with SkillsFuture Credits and PSEA
Duration:
2 Days
Delivery Mode:
Onsite Training
Medium of Instruction:
English
Overview of OOm Institute’s Short Form Video Creation Course
In today’s digital landscape, short form video has become one of the most powerful tools in social commerce, shaping how audiences discover, engage with, and trust brands.
OOm Institute’s video content creation course is designed to help you master the end-to-end process of producing impactful, platform-ready content that drives real business outcomes.
Through this video content course, you’ll learn how to create compelling narratives tailored for social platforms, build a consistent and trustworthy online presence, and leverage CMS tools and platform features to maximise visibility and engagement.
Beyond creation, this course equips you with the ability to analyse performance data, interpret audience feedback, and continuously refine your short form video strategy for better reach and conversion.
Upon completion of this video content creation course, you’ll gain the practical skills and strategic understanding needed to succeed in today’s fast-moving digital and social commerce ecosystem.
Course Outline
Establish Your Online Presence
- Understand the social commerce landscape and trends influencing short-form video
- Identify types of social media platforms and their roles in social commerce
- Evaluate platform selection based on business purpose and target audience
- Understand audience profile dimensions and social media usage behaviours
- Interpret engagement indicators to understand audience interaction
- Learn setting up and optimise professional social media profiles
Develop Effective Social Media Stories
- Understand the 5 stages of the customer journey and content alignment
- Explore story frameworks used across different content objectives and platforms
- Learn writing methods for effective online storytelling
- Apply visual storytelling techniques for digital content creation
- Structure content for short-form video formats (beginning, middle, end)
Produce High-Impact Short-Form Video
- Plan short-form video content with clear objectives and structure
- Apply filming techniques for product- and brand-focused videos
- Learn editing techniques for short-form video production
- Explore native creative tools within social media platforms
- Gain familiarity with third-party editing tools such as CapCut
- Create a short-form “hero” video
Communicate Responsibly in the Digital Space
- Understand copyright ownership and content usage rights
- Identify common copyright infringements and safe content practices
- Learn platform-specific rules for content usage
- Understand Singapore’s online media regulations including PDPA and POFMA
- Learn how to respond to online comments professionally and safely
Measure & Improve Your Content
- Explore different types of social media performance metrics
- Understand the purpose of reviewing content performance
- Interpret qualitative and quantitative feedback across platforms
- Apply performance insights to improve content effectiveness
Enhance Your Content with Digital Tools
- Explore platform features that enhance content visibility and engagement
- Understand the role of content management systems (CMS) in content workflows
- Manage content across multiple social media platforms
Skills You Will Gain
Real Story. Real Impact.
Gary applied the skills he learned in our Generative AI course and saw amazing results for his event company!
Watch to find out how AI helped him improve his business.
Here’s What Most Learners Ask Us
Can I Get Help With Course Fee Claims?
Absolutely. We assist all eligible learners in navigating the claim process.
Is A Laptop Provided?
Will There Be An Assessment?
Is Full Attendance Required?
Yes, to meet course requirements, all learners must attend the full course duration and mark their e-Attendance using Singpass.
Course Fees & Support
Singapore Citizens
(21 to 39 years old) & Permanent Residents (21 years old & above)
Singapore Citizens
(40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after
SkillsFuture support
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Support
SkillsFuture
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
UTAP
NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support**
PSEA
Singaporeans 30 years old and below can cover remaining fees with PSEA
**Validity period: 15 March 2024 – 31 March 2027
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit MySkillsFuture (at www.myskillsfuture.gov.sg) to choose from the courses available on the website.
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
Course fees
S$1,088
S$1,088
Course fees after
SkillsFuture support
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Support
SFEC
Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional support to offset the remaining fees
Absentee Payroll
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year
EIS
Reimbursement via Enterprise Innovation Scheme (EIS):
Option 1: Annual tax deduction of 400%
Option 2: Convert 20% of course fees into cash payout
Upcoming Course Schedule
WSQ Social Commerce Strategies: Driving Engagement and Sales through Short-Form Video
Who Is This Course For
Business owners and entrepreneurs seeking to use short form video more strategically for visibility and growth
Brand teams and in-house marketers looking to systemise short form video output for long-term content performance
Content creators and aspiring influencers building a consistent presence through short form video storytelling
Social media executives and digital marketers managing brand accounts and improving engagement through video content course frameworks
Prerequisite
Why Learn at OOm Institute
Extensive Industry Expertise
We have over 20 years of experience in providing AI, digital marketing and tech solutions for individuals and businesses.
Seasoned & Expert Trainers
Relevant & Applicable
Practical Hands-On Approach
We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.
Your Short Form Video Creation Course Certificate
Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.
*SkillsFuture Course Page here
Course Code: TGS-2025059419
Course Fees Support Validity Period: 24 Sep 2025– 23 Sep 2027
Our Learners’ Reviews
Meet Our Short Form Video Creation Trainers
Janus Chan
Rachel Poo
FAQs
What is social commerce?
Social commerce is the use of social media platforms to promote and sell products or services directly to consumers. It combines social engagement, storytelling, and e-commerce — allowing businesses and creators to build trust, showcase products, and drive sales through platforms like TikTok, Instagram, and YouTube.
What is short-form video in social commerce?
Short-form video refers to short, engaging video content, typically under 3 minutes, designed to capture attention quickly and influence purchasing decisions.
In this Video Content course, you will learn how to use short form video to communicate messages effectively and support social commerce strategies across platforms.
Do I need to know video editing before joining?
No, you don’t need any prior video editing experience. This Video Content Creation course focuses on using native tools within social media apps, so you’ll learn to create effective short-form videos directly on platforms like TikTok and Instagram. Plus, it’s not just about editing, you’ll also learn strategy, storytelling, and performance analysis to make your content more impactful.
What platforms or tools will I learn to use?
In this Short Form Video course, we’ll explore several major social platforms including TikTok, Instagram, and YouTube with a primary focus on TikTok, the leading platform for short-form video and social commerce. You’ll also get familiar with basic content management and analytics tools to help you track and improve your performance.
How is this Video Content Creation course different from your Social Media Marketing course?
Our Social Media Marketing course focuses broadly on platform strategy, ads, and campaign management, while this Video Content Creation course focuses specifically on producing high-performing short form video content and applying social commerce strategies to drive engagement and conversions.
Can this Short Form Video course support affiliate marketing efforts?
Yes. Many learners use short form video created in this course to support strategies learned in the Affiliate Marketing course, by building trust, demonstrating products, and increasing conversion rates through social commerce strategies.
How does content planning fit into short form video creation?
Short form video is most effective when it is planned with a clear structure and purpose. In this Video Content course, you will learn how to use simple storyboarding techniques to map out your ideas before filming, ensuring your message, visuals, and pacing are aligned with audience attention patterns.
This approach helps you turn raw ideas into structured content that performs better on social platforms, and it also connects closely with broader planning frameworks taught in the Content Marketing course, where content is developed from strategy through to distribution.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring when attending the course?
Please bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.
Short-Form Video
TGS-2025059419
$424.32
(After 70% support)
Claimable with SkillsFuture Credits and PSEA
Duration: 2 Days
Delivery Mode: Onsite Training
Medium of Instruction: English