WSQ Dominating TikTok Marketing - Understanding TikTok Shop, Ads And Content Creation
Course Overview
This course delves into both the fundamentals of TikTok and advanced marketing strategies for efficient inbound lead acquisition. Understand the pivotal role of viral content on TikTok, acquiring skills to craft compelling material and navigate the algorithm, optimising visibility for a broader audience.
2 Days
116 Middle Road, ICB Enterprise House #07-02/03/04 (Singapore 188972)
$424.32
(After 70% subsidy)
Claimable with SkillsFuture Credits and PSEA
Course Overview
This course delves into both the fundamentals of TikTok, introduces TikTok Shop, and covers marketing strategies for efficient inbound lead acquisition. Understand the pivotal role of viral content on TikTok, acquiring skills to craft compelling material and navigate the algorithm, optimising visibility for a broader audience.
Course Outline
Formulate TikTok Marketing Strategies
- Guide to establishing your brand on TikTok
- Understand TikTok landscape and inbound marketing opportunities
- Develop a content strategy aligned with your brand’s goals and TikTok trends
- Grasp TikTok content styles and formats
Create Viral Content and Implement Market Strategies
- Explore key elements of TikTok video & TikTok Center
- Apply customer-centric content strategies on TikTok
- Develop strategies for creating engaging content
- Implement TikTok creative best practices
Evaluate Marketing Strategies
- Explore types of TikTok ads
- TikTok ad campaign set-up
- Analyse TikTok analytics and metrics
- Optimise ad campaigns based on performance insights
- Introduction to TikTok Shop
Skills You Will Gain
- Inbound Leads Acquisition: Gain an understanding of marketing strategies and apply the knowledge to attain quality inbound leads from TikTok through strategic implementation and targeted engagement.
- Content Strategy: Develop effective content strategies to engage your target audience, build your brand presence, and create content that aligns with business goals and TikTok’s trends.
- Analysis and Optimisation: Evaluate effectiveness of the inbound marketing strategy through TikTok ads and make enhancements to optimise performance.
Who Is This Course For?
This course is designed for marketers, business owners, senior managers, and executives who have responsibilities in business analysis, marketing, and sales.
Prerequisite
Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programs. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.
Why Learn At OOm
Extensive Industry Expertise
We have 19 years of experience in providing digital marketing and tech solutions for individuals and businesses.
Seasoned & Expert Trainers
Learn from professionals who have hands-on industry experience and a passion for teaching.
Relevant & Applicable
Courses include real-world case studies and applications, ensuring the knowledge gained can be immediately used in the workplace.
Practical Hands-On Approach
We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.
Course Fees & Support
Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)
Singapore Citizens (40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Support
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support
Validity period: 15 March 2024 – 31 March 2027
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
S$641.92
S$424.32
Additional Support
Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional subsidy to offset the remaining fees.
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
Course Schedule
Certificate
Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.
*SkillsFuture Course Page here
Course Code: TGS-2023040921
Course Fees Support Validity Period: 22 Dec 2023 – 21 Dec 2025
Our Trainers
Janus Chan
Rachel Poo
FAQs:
What is TikTok marketing?
TikTok marketing refers to the use of the TikTok platform for promoting products, services, or brands. It involves creating and sharing engaging content on TikTok to reach and connect with a target audience.
Can I attend the course if I do not have any digital marketing experience?
Having basic computer skills is sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of TikTok Marketing. The trainers are experienced in teaching beginners, adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring when attending the course?
Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.
How do I register for the course?
You can indicate your interest here, call us at 6993 9898 or email us at enquiry.institute@oom.com.sg and we will get back to you as soon as possible.
WSQ Dominating TikTok Marketing – Understanding TikTok Shop, Ads And Content Creation
WSQ Dominating TikTok Marketing – Understanding TikTok Shop, Ads And Content Creation
TGS-2023040921
$424.32
(After 70% support)
Claimable with SkillsFuture Credits and PSEA
Duration: 2 Days
Delivery Mode: Onsite Training
Medium of Instruction: English
