Social Media Marketing Course

WSQ Social Media Mastery – Building A Powerful Social Media Presence

TGS-2025059401

$424.32 (After 70% support)

Claimable with SkillsFuture Credits and PSEA

Duration:

2 Days

Delivery Mode:

Onsite Training

Medium of Instruction:

English

Course Fees and Support

Balance Fees 
Claimable Using

SkillsFuture

Up to

70%

Support From SSG

Balance Fees 
Claimable Using

PSEA

UTAP

Union Training
Assistance Programme

Reimbursement Via

EIS

For Corporate

Overview of OOm Institute’s Social Media Marketing Course

Social media platforms have transformed how brands reach and engage their audiences, creating both opportunities and challenges in digital marketing.

OOm Institute’s hands-on Social Media Marketing course equips marketers, entrepreneurs, and content creators with practical knowledge to plan, execute, and optimise high-performing campaigns on Meta.

In this Social Media Marketing course, you will learn how to develop data-driven strategies, create engaging content, and leverage platform-specific tools to maximise reach, engagement, and conversions.

From understanding audience behaviour to analysing campaign performance, this Social Media course focuses on real-world application and measurable outcomes that you can apply directly to your work or business.

Whether you’re new to digital marketing or looking to sharpen your expertise, this Social Media Marketing course Singapore offers step-by-step guidance to help you confidently manage campaigns, optimise performance, and achieve business growth through social media.

Course Outline

Social Media Campaign Planning & Testing

Define campaign objectives to guide platform selection, content formats, and budget allocation
Learn how marketing funnel stages align campaign goals with performance metrics
Explore and evaluate platform-specific pre-campaign testing methods to validate strategies before launch

Operational Planning & Budgeting

Understand how to develop a structured social media operational plan
Learn how to coordinate budgeting, scheduling, and resource allocation across multiple platforms
Create buyer personas and apply audience insights to guide messaging and targeting
Conduct competitor analysis and apply insights to strengthen campaign planning
Understand pre-execution readiness and monitor in-campaign performance effectively

Campaign Scheduling & Management

Learn how to build effective campaign schedules and timelines
Understand how to use platform analytics to optimise timing and frequency
Explore scheduling and campaign management tools
Identify common scheduling challenges and how to address them

Gather & Use Feedback

Understand how to collect feedback from customers, internal stakeholders, and platforms
Learn how to apply insights from testing and live campaign data to optimise performance

Ad Performance Tracking

Understand the types of products and services suited for social media advertising
Learn the differences in performance signals between product and service campaigns
Explore the 4-quadrant framework for evaluating ad performance
Understand how to match products and services to suitable social media platforms
Track key performance indicators to support data-driven decisions

Post Campaign Insights & Recommendations

Learn how to review campaign results using the marketing mix, including content and promotion elements
Understand different types of post-campaign recommendations
Apply structured frameworks to prioritise actions and improve future campaigns

Skills You Will Gain

Master social media campaign strategy and planning: Set clear social media campaign objectives and design pre-campaign tests to guide platform, content, and budget decisions

Execute campaigns within scope and budget: Apply operational planning, scheduling, and budget control to manage social media campaigns effectively

Monitor campaign progress and competitor activity: Track campaign execution against schedules while observing competitor responses across media platforms

Gather feedback and evaluate campaign performance: Collect stakeholder, customer, and platform data to assess campaign effectiveness and support informed adjustments

Develop post-campaign insights and recommendations: Analyse campaign results using marketing mix considerations and structure recommendations for future campaigns

Real Story. Real Impact.

Gary applied the skills he learned in our Generative AI course and saw amazing results for his event company!

Watch to find out how AI helped him improve his business.

Here’s What Most Learners Ask Us

Before you sign up, here are some of the top questions our learners ask.

Can I Get Help With Course Fee Claims?

Absolutely. We assist all eligible learners in navigating the claim process.

Is A Laptop Provided?

Learners are encouraged to bring their own laptops for a more personalised experience. However, if needed, we can provide a laptop for use during the course—just let us know in advance.

Will There Be An Assessment?

Yes, an assessment will be conducted on the second day of the course to evaluate your understanding. You must pass this assessment to be awarded the course certificate.

Is Full Attendance Required?

Yes, to meet course requirements, all learners must attend the full course duration and mark their e-Attendance using Singpass.

Course Fees & Support

Singapore Citizens

(21 to 39 years old) & Permanent Residents (21 years old & above)

Singapore Citizens

(40 years old & above)

Course fees

S$1,088

Course fees after
SkillsFuture support

S$544 (After 50% support)

S$326.40 (After 70% support)

9% GST (on full course fees)

S$97.92

Nett Course Fee
Balance payable by SkillsFuture Credits*

S$641.92

S$424.32

Additional Support

SkillsFuture

*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits

UTAP

NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support**

PSEA

Singaporeans 30 years old and below can cover remaining fees with PSEA

**Validity period: 15 March 2024 – 31 March 2027

All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit MySkillsFuture (at www.myskillsfuture.gov.sg) to choose from the courses available on the website.

*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million

Non Small-Medium Enterprises (Non SMEs)

Small-Medium Enterprises (SMEs)

Course fees

S$1,088

Course fees after
SkillsFuture support

S$544 (After 50% support)

S$326.40 (After 70% support)

9% GST (on full course fees)

S$97.92

Nett Course Fee
Balance payable by SkillsFuture Credits*

S$641.92

S$424.32

Additional Support

SFEC

Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional support to offset the remaining fees

Absentee Payroll

Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year

EIS

Reimbursement via Enterprise Innovation Scheme (EIS):
Option 1: Annual tax deduction of 400%
Option 2: Convert 20% of course fees into cash payout

Upcoming Course Schedule

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WSQ Social Media Mastery - Building A Powerful Social Media Presence

Course Duration: 2 days

Time: 9am-6pm

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Who Is This Course For

This Social Media Marketing course in Singapore is designed for individuals and professionals who want to build practical, job-ready skills in managing and optimising social media campaigns. This course is suitable for:

Marketing managers who want to strengthen their digital and social media strategy skills

Business owners and entrepreneurs who want to grow their brand and reach customers effectively through social media

Content creators and influencers who want to improve campaign planning, content performance, and audience engagement

Career switchers and job seekers looking to enter the digital marketing or social media industry

Prerequisite

Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programmes. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.

Why Learn at OOm Institute

Extensive Industry Expertise

We have over 20 years of experience in providing AI, digital marketing and tech solutions for individuals and businesses.

Seasoned & Expert Trainers

Learn from professionals who have hands-on industry experience and a passion for teaching.

Relevant & Applicable

Courses include real-world case studies and applications, ensuring the knowledge gained can be immediately used in the workplace.

Practical Hands-On Approach

We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.

Your Social Media Marketing Course Certificate

Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.

*SkillsFuture Course Page here

Course Code: TGS-2025059401

Course Fees Support Validity Period: 23 Sep 2025 – 22 Sep 2027

Our Learners’ Reviews

Meet Our Social Media Marketing Trainers

Christopher Puan

Rachel Poo

Christopher is a digital media practitioner specialising in digital marketing and media creation. With years of professional experience, his core expertise includes Google SEM, SEO, website creation, photography, and video editing. His background in branding and digital storytelling helps learners create polished, impactful visuals straight from their phones.

Rachel is an ACTA-certified trainer and data-driven marketing expert who mentors businesses towards success through analytics and comprehensive digital strategies. With over 12 years of experience, her core expertise covers social media sentiment analysis, marketing automation, e-commerce onboarding, and big data analytics.

FAQs

What is social media marketing?

Social media marketing is a form of digital marketing that utilises social media platforms and websites to promote products, services, or brands. The primary goal of social media marketing is to connect with the target audience, build brand awareness, increase website traffic, and drive engagement.

It involves creating and sharing content on social media networks, such as Facebook, Instagram, Twitter, LinkedIn, and others, to achieve marketing and branding goals. To do this effectively, businesses need a clear social media marketing strategy that guides content, targeting, and performance measurement.

What social media platforms will be covered in this course?

In this social media marketing course Singapore, you will learn how to use major platforms under Meta including Facebook and Instagram, with a strong focus on running effective campaigns and ads. The course also provides insights into how different platforms can be used to achieve specific marketing objectives.

How does content marketing relate to this Social Media Marketing course?

Content plays a key role in social media success. In this Social Media Marketing course Singapore, you will learn how content drives engagement and campaign performance. If you want to go deeper into content strategy, you can also explore our Content Marketing course.

Will I learn affiliate marketing in this Social Media Marketing course?

This social media course introduces how social platforms can support traffic generation and conversions, which are important for affiliate marketing. For more advanced monetisation strategies, you can explore our Affiliate Marketing course.

Why is short form video important in Social Media Marketing?

Short form video is one of the most effective formats in modern social media marketing. This Social Media Marketing course teaches how to use short videos to capture attention quickly and improve campaign performance across platforms. If you want to learn more about Short-form video techniques, do check out our Video Content Creation course at OOm Institute.

Can I attend this Social Media Marketing course if I have no experience?

Yes, this social media course Singapore is designed to be beginner-friendly and covers the fundamental aspects of Social Media Marketing. The trainers are experienced in teaching beginners, adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.

What certificates will I receive upon completing the course?

Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.