Google Marketing Series
Introduction
The Google Marketing Series is meticulously designed to comprise three essential courses: Google Analytics, Google Ads, and SEO. These Google marketing courses are not solo entities but rather components of a holistic strategy, much like the Google tools themselves. In just 6 days, you will have the chance to delve deep into the foundations of digital marketing and emerge confident in your ability to navigate the dynamic landscape of online marketing.
Google Marketing Series
SEM
WSQ Start A Successful Google Marketing Campaign
Course Duration: 2 Days
- Introduction to Google Marketing Solutions
- Design Google Search Ads
- Reach the Right Audience
- Increase Traffic and Conversions
- Optimise Campaign Performance
- Monitor Profit Margin
- Introduction to 360 Digital Marketing
SEO
WSQ Master The Art Of SEO - Unlocking The Power Of SEO
Course Duration: 2 Days
- Introduction to SEO
- Mastering Keyword Research Strategies
- Exploring the 4 Pillars of SEO: On-Page, Off-Page, Technical and Local
- Understanding the Search Engine Website Ranking Process
- Crafting a Winning SEO Content Strategy
- Building an SEO-Optimised Website Structure
- Uncovering Useful SEO Tools
- Optimising Your SEO Strategy
GA4
WSQ Clicks To Conversions: Mastering Google Analytics
Course Duration: 2 Days
- Master the Fundamentals of Data: Data and Methodology
- Explore the Features, Insights and Capabilities of Google Analytics (GA4)
- Leverage GA4 Data to Achieve Strategic Success
Skills You Will Gain
SEM
WSQ Start A Successful Google Marketing Campaign
- Ad Campaign Development and Implementation: Uncover the ideal Google Ads format aligned with your business goals and develop essential skills such as goal setting, budgeting, bidding, keyword research, campaign structuring, audience targeting, and ad copy creation.
- Ad Copywriting: Learn effective strategies for crafting compelling ad copy that boosts website traffic
- Audience Targeting: Master the art of identifying and reaching your target audience efficiently
- Keyword Analysis: Utilise keyword planner to discern market trends and gauge keyword demand, user intent, and keyword difficulty
- Ad Performance Tracking: Identify actionable metrics to track campaign success
- Ad Optimisation: Learn techniques for conducting ad split testing to optimise conversions
SEO
WSQ Master The Art Of SEO - Unlocking The Power Of SEO
- Keyword Research: Conduct research to uncover high-volume, low-competition keywords
- On-Page SEO Optimisation: Apply diverse content creation strategies for SEO optimisation
- Off-Page SEO Optimisation: Gain a comprehensive understanding of diverse types outreach methods
- Technical SEO Implementation: Perform a comprehensive website audit and offer recommendations for enhanced website elements and structure
- SEO Analysis: Monitor search results, assess search engine rankings, and analyse performance
- SEO Optimisation: Assess and enhance SEO strategies to attain business objectives, utilising tools like SEMrush, Google Keyword Planner, and Google Analytics
GA4
WSQ Clicks To Conversions: Mastering Google Analytics
- Google Analytics (GA4) Setup: Seamlessly integrate Google Analytics with your website
- Customer Management: Delve into audience profiling, customer segmentation, and journey mapping
- Report Creation: Create custom reports tailored to the business’ needs
- Data Analysis: Acquire expertise in using GA4 for in-depth analysis of key metrics and dimensions to make informed decisions
Who Is This Series For?
This series is designed for marketers, business owners, senior managers, and executives who have responsibilities in business analysis, marketing, and sales.
Prerequisite
Why Learn At OOm
Extensive Industry Experience Spanning 17 Years
Seasoned Trainers with Real-World Expertise
Immersive Learning Through Practical Hands-On Approach
Course Fees & Subsidy
Singapore Citizens & Permanent Residents (21 to 39 years old)
Singapore Citizens (40 years old & above)
Course fees (3-in-1 course)
S$3,264
S$3,264
Course fees after SkillsFuture subsidy
S$1,632 (After 50% subsidy)
S$979.20 (After 70% subsidy)
9% GST (on full course fees)
S$293.76
S$293.76
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$1,925.76
S$1,272.96
Additional Subsidy
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Course fees (3-in-1 course)
9% GST (on full course fees)
S$293.76
S$293.76
Nett Course Fee
S$1,925.76
S$1,272.96
Additional Subsidy
Companies with existing SkillsFuture Enterprise Credit (SFEC)^ can receive up to 90% additional subsidy to offset the remaining fees.
^Expiring on 30 June 2025
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
WSQ Clicks To Conversions - Mastering Google Analytics
WSQ Mastering the Art of SEO - Unlocking the Power of SEO
WSQ Start a Successful Google Marketing Campaign
FAQs:
What are the benefits of signing up for the Google Marketing Series?
Individuals gain a competitive edge with a comprehensive grasp of Google tools, including GA4, Google Ads, and SEO, making them highly sought-after candidates by employers. Businesses attain success by embracing the full potential of the Google suite, unleashing the transformative capabilities of digital marketing for exponential growth.
Can I attend the course if I do not have any digital marketing experience?
Having basic computer skills is sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of Google Marketing. The trainers are experienced in teaching beginners and adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Academy as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring for the courses under the Google Marketing Series?
Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.
How do I register for the Google Marketing Series?
You can indicate your interest here, call us at 6993 9898 or email us at training@oom.com.sg and we will get back to you as soon as possible.
Google Marketing Series
$1272.96
(After 70% subsidy)
Claimable with SkillsFuture Credits and PSEA
Duration: 6 Days
Location: 116 Middle Road, ICB Enterprise House, #07-02/03/04, Singapore 188972
