Google Marketing Series

Introduction

The Google Marketing Series is meticulously designed to comprise three essential courses: Google Analytics, Google Ads, and SEO. These Google marketing courses are not solo entities but rather components of a holistic strategy, much like the Google tools themselves. In just 6 days, you will have the chance to delve deep into the foundations of digital marketing and emerge confident in your ability to navigate the dynamic landscape of online marketing.

Google Marketing Series

SEM

WSQ Start A Successful Google Marketing Campaign
Course Duration: 2 Days

SEO

WSQ Master The Art Of SEO - Unlocking The Power Of SEO
Course Duration: 2 Days

GA4

WSQ Clicks To Conversions: Mastering Google Analytics
Course Duration: 2 Days

Skills You Will Gain

SEM

WSQ Start A Successful Google Marketing Campaign

  • Ad Campaign Development and Implementation: Uncover the ideal Google Ads format aligned with your business goals and develop essential skills such as goal setting, budgeting, bidding, keyword research, campaign structuring, audience targeting, and ad copy creation.
  • Ad Copywriting: Learn effective strategies for crafting compelling ad copy that boosts website traffic
  • Audience Targeting: Master the art of identifying and reaching your target audience efficiently
  • Keyword Analysis: Utilise keyword planner to discern market trends and gauge keyword demand, user intent, and keyword difficulty
  • Ad Performance Tracking: Identify actionable metrics to track campaign success
  • Ad Optimisation: Learn techniques for conducting ad split testing to optimise conversions

SEO

WSQ Master The Art Of SEO - Unlocking The Power Of SEO

  • Keyword Research: Conduct research to uncover high-volume, low-competition keywords
  • On-Page SEO Optimisation: Apply diverse content creation strategies for SEO optimisation
  • Off-Page SEO Optimisation: Gain a comprehensive understanding of diverse types outreach methods
  • Technical SEO Implementation: Perform a comprehensive website audit and offer recommendations for enhanced website elements and structure
  • SEO Analysis: Monitor search results, assess search engine rankings, and analyse performance
  • SEO Optimisation: Assess and enhance SEO strategies to attain business objectives, utilising tools like SEMrush, Google Keyword Planner, and Google Analytics

GA4

WSQ Clicks To Conversions: Mastering Google Analytics

  • Google Analytics (GA4) Setup:  Seamlessly integrate Google Analytics with your website
  • Customer Management: Delve into audience profiling, customer segmentation, and journey mapping
  • Report Creation: Create custom reports tailored to the business’ needs
  • Data Analysis: Acquire expertise in using GA4 for in-depth analysis of key metrics and dimensions to make informed decisions

Tools Covered

Who Is This Series For?

This series is designed for marketers, business owners, senior managers, and executives who have responsibilities in business analysis, marketing, and sales. 

Prerequisite

Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programs.

Why Learn At OOm

Extensive Industry Experience Spanning 17 Years

Seasoned Trainers with Real-World Expertise

Immersive Learning Through Practical Hands-On Approach

Course Fees & Subsidy

Singapore Citizens & Permanent Residents (21 to 39 years old)

Singapore Citizens (40 years old & above)

Course fees (3-in-1 course)

S$3,264

S$3,264 

Course fees after SkillsFuture subsidy

S$1,632 (50% of course fee)

S$979.20 (70% of course fee)

9% GST (on full course fees)

S$293.76

S$293.76

Nett Course Fee

Balance payable by SkillsFuture Credits*

S$1,925.76

S$1,272.96

Additional Subsidy

*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits 

NTUC UTAP members can receive up to 50% support for course fees after subsidy

Singaporeans 30 years old and below can cover remaining fees with PSEA 

Non Small-Medium Enterprises (Non SMEs)

Small-Medium Enterprises (SMEs)

*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million

Course fees (3-in-1 course)

S$3,264
S$3,264

Course fees after SkillsFuture subsidy

S$1,632 (50% of course fee)

S$979.20 (70% of course fee)

9% GST (on full course fees)

S$293.76

S$293.76

Nett Course Fee

S$1,925.76

S$1,272.96

Additional Subsidy

Companies with existing SkillsFuture Enterprise Credit (SFEC)^ can receive up to 90% additional subsidy to offset the remaining fees.

^Expiring on 30 June 2025

Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.

Reimbursement via Enterprise Innovation Scheme (EIS):

  • Option 1: Annual tax deduction of 400%
  • Option 2: Convert 20% of course fees into cash payout 

WSQ Clicks To Conversions - Mastering Google Analytics

Course duration: 2 days
Venue: ICB Enterprise House
Time: 9am-6pm
Date

WSQ Mastering the Art of SEO - Unlocking the Power of SEO

Course duration: 2 days
Venue: ICB Enterprise House
Time: 9am-6pm
Date

WSQ Start a Successful Google Marketing Campaign

Course duration: 2 days
Venue: ICB Enterprise House
Time: 9am-6pm
Date

FAQs:

Individuals gain a competitive edge with a comprehensive grasp of Google tools, including GA4, Google Ads, and SEO, making them highly sought-after candidates by employers. Businesses attain success by embracing the full potential of the Google suite, unleashing the transformative capabilities of digital marketing for exponential growth. 

Having basic computer skills is sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of Google Marketing. The trainers are experienced in teaching beginners and adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.

Upon successful completion of the course, you will receive a Certificate of Completion from OOm Academy as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore. 

Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold. 

You can indicate your interest here, call us at 6993 9898 or email us at training@oom.com.sg and we will get back to you as soon as possible.

Google Marketing Series

$1272.96

(After 70% subsidy)

Duration: 6 Days

Location: 116 Middle Road, ICB Enterprise House, #07-02/03/04, Singapore 188972

Get in touch with us for more details.

Begin your learning journey with us!

Series*
  • WSQ Mastering The Art of SEO - Unlocking The Power of SEO
  • WSQ Start A Successful Google Marketing Campaign
  • WSQ Clicks to Conversions - Mastering Google Analytics
  • WSQ Mastering the Art of Social Media Marketing – Building a Powerful Social Media Presence
  • WSQ Empower Your Brand Influence - Effective Content Strategies for Market Leadership
  • WSQ Dominating TikTok Marketing - Understanding TikTok Shop, Ads And Content Creation
  • WSQ Boosting Efficiency And Content Strategy With Generative AI
  • WSQ Prompt Engineering Essentials - Building Effective AI Prompts
Lifestyle Essential Courses
Series*
  • WSQ Mastering The Art of SEO - Unlocking The Power of SEO
  • WSQ Start A Successful Google Marketing Campaign
  • WSQ Clicks to Conversions - Mastering Google Analytics
  • WSQ Mastering the Art of Social Media Marketing – Building a Powerful Social Media Presence
  • WSQ Empower Your Brand Influence - Effective Content Strategies for Market Leadership
  • WSQ Dominating TikTok Marketing - Understanding TikTok Shop, Ads And Content Creation
  • WSQ Boosting Efficiency And Content Strategy With Generative AI
  • WSQ Prompt Engineering Essentials - Building Effective AI Prompts
Lifestyle Essential Courses