AI SEO & GEO Course
WSQ Mastering the Art of SEO – Unlocking the Power of SEO
TGS-2023040527
$424.32 (After 70% support)
Claimable with SkillsFuture Credits and PSEA
Duration:
2 Days
Delivery Mode:
Onsite Training
Medium of Instruction:
English
Overview of OOm Institute’s AI SEO & GEO Course
As generative AI reshapes how users search for and consume information, OOm Institute’s SEO Training in Singapore equips learners with practical SEO skills alongside an introduction to Generative Engine Optimisation (GEO), the practice of optimising content for AI-driven search experiences.
The course provides awareness of evolving platforms such as Google AI Mode, AI Overviews, and ChatGPT, and how they influence modern search visibility and content discovery.
The training delivers practical knowledge of core SEO principles, including keyword research, on-page and off-page optimisation, content optimisation, and basic performance tracking, while incorporating emerging GEO strategies such as optimising for AI-generated answers, conversational queries, and entity-based search.
This ensures learners understand both foundational SEO techniques and how to adapt content for AI-powered search engines and generative search environments, enabling sustained visibility and performance as search technologies and user behaviours evolve.
Course Outline
Introduction to SEO
- Learn the key differences between GEO, AEO, and SEO and what each entails
- Understand the differences between AI Overview, SearchGPT, AI Mode, and traditional SERPs
- Explore how AI search influences consumer search behaviour, SEO strategy and results
- Learn how AI search engines interpret and respond to queries
- Understand the difference between SEO vs SEM, understanding when to use each for marketing success
- Conduct keyword research and selection techniques to uncover high-performing keywords
- Explore various types of SEO content in boosting online visibility
- Leverage AI tools in SEO to streamline processes and enhance result
Establishing Website Structure
- Implement on-page SEO techniques to optimise content and metadata
- Learn how to make your website AI-ready and what common mistakes to avoid
- Apply off-page SEO tactics including backlinks and partnerships
- Understand technical SEO fundamentals including schema markup for AI search, crawlability, site speed, and mobile optimisation
Improving Website Ranking
- Explore SERP features
- Optimise key SEO components for higher rankings
- Familiarise yourself with Google Search Console to monitor and troubleshoot website performance
- Perform website health audits to identify and resolve SEO issues that would impact SEO ranking
- Understand how influencer marketing impacts SEO and incorporate it into your SEO strategy
- Optimise for local SEO to target location-based audiences effectively
- Utilise Google Analytics and Google Search Console to analyse data and measure goals
Refining SEO Strategy
- Perform content audits to ensure alignment with SEO goals and user intent
- Conduct in-depth keyword analysis to refine content
- Understand how to optimise your website for Search Generative Experience (SGE)
Skills You Will Gain
Real Story. Real Impact.
Keen on our SEO course?
Find out how Tansy, a digital marketer, has upgraded her skills and gained key takeaways!
Here’s What Most Learners Ask Us
Can I Get Help With Course Fee Claims?
Absolutely. We assist all eligible learners in navigating the claim process.
Is A Laptop Provided?
Will There Be An Assessment?
Is Full Attendance Required?
Yes, to meet course requirements, all learners must attend the full course duration and mark their e-Attendance using Singpass.
Course Fees & Support
Singapore Citizens
(21 to 39 years old) & Permanent Residents (21 years old & above)
Singapore Citizens
(40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after
SkillsFuture support
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Support
SkillsFuture
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
UTAP
NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support**
PSEA
Singaporeans 30 years old and below can cover remaining fees with PSEA
**Validity period: 15 March 2024 – 31 March 2027
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit MySkillsFuture (at www.myskillsfuture.gov.sg) to choose from the courses available on the website.
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
Course fees
S$1,088
S$1,088
Course fees after
SkillsFuture support
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Support
SFEC
Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional support to offset the remaining fees
Absentee Payroll
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year
EIS
Reimbursement via Enterprise Innovation Scheme (EIS):
Option 1: Annual tax deduction of 400%
Option 2: Convert 20% of course fees into cash payout
Upcoming Course Schedule
Who Is This Course For
In-house marketing teams: Align SEO efforts with business goals, optimise existing content, and collaborate more effectively with internal or external stakeholders
E-commerce managers and website owners: Improve product and category page visibility, optimise site structure, and increase conversions through better search performance
Content creators and copywriters: Learn how to create search-optimised content that not only ranks well but also meets user intent and drives engagement
Freelancers and consultants: Expand your service offerings with in-demand SEO skills and deliver data-driven results for clients
Prerequisite
Why Learn at OOm Institute
Extensive Industry Expertise
We have over 20 years of experience in providing AI, digital marketing and tech solutions for individuals and businesses.
Seasoned & Expert Trainers
Relevant & Applicable
Practical Hands-On Approach
We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.
Your AI SEO & GEO Course Certification
Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.
*SkillsFuture Course Page here
Course Code: TGS-2023040527
Course Fees Support Validity Period: 5 Dec 2023 – 4 Dec 2027
Our Learners’ Reviews
Meet Our AI SEO & GEO Trainers
Christopher Puan
Martin Li
FAQs
What is Search Engine Optimisation (SEO)?
SEO comprises a collection of tactics and methods designed to enhance a website’s visibility and ranking on search engine results pages (SERPs). This encompasses keyword research, on-page SEO, off-page SEO, and technical SEO as well as the use of AI tools to support and streamline SEO-related tasks.
What is Generative Engine Optimisation (GEO) and will it replace SEO?
Generative Engine Optimisation (GEO) refers to optimising content so it can be understood, referenced, and surfaced by AI-driven and generative search experiences. Unlike traditional SEO, which focuses on rankings in search engine results pages (SERPs), GEO is concerned with how content is interpreted and used by generative search tools.
Traditional SEO fundamentals remain important. GEO builds on existing SEO principles and reflects how search technologies are evolving, rather than replacing SEO entirely.
What is the difference between SEO & SEM?
Search Engine Optimisation (SEO) focuses on refining a website’s content and structure to boost organic search rankings. It is a long-term strategy that augments visibility without incurring direct costs.
On the other hand, Search Engine Marketing (SEM) is a digital marketing strategy that employs paid advertising to enhance visibility on search engine results pages (SERPs). It predominantly centres on pay-per-click (PPC) ads, where advertisers bid on keywords and pay when users click on their ads. You can learn more in our Google SEM Course.
Can I learn SEO by myself?
You can self-educate in SEO through tutorial videos available on platforms like YouTube and online guides. However, to establish yourself as an SEO specialist and demonstrate your qualifications to potential employers, acquiring certification by enrolling in an SEO course in Singapore is essential. It serves as concrete evidence of your expertise and ability to handle SEO tasks effectively.
Is SEO hard to learn?
While self-learning is an option, seeking proper guidance from experienced trainers can significantly enhance your understanding and practical application of the subject. With over 20 years of experience in the digital marketing industry, OOm provides real-life case studies and tested strategies through its SkillsFuture-accredited SEO course.
Can I attend the course if I do not have any digital marketing experience?
Yes. Basic computer skills are sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of Google Digital Marketing. The trainers are experienced in teaching beginners and excel at delivering complex information in a clear and patient manner, ensuring that all learners can keep up with the course. At OOm Institute, we also offer courses in Google Marketing and Google Analytics.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring when attending the course?
Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.
How do I register for the course?
Search Engine Optimisation
TGS-2023040527
$424.32
(After 70% support)
Claimable with SkillsFuture Credits and PSEA
Duration: 2 Days
Delivery Mode: Onsite Training
Medium of Instruction: English