WSQ Mastering
The Art Of SEO - Unlocking The Power Of SEO

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Course Overview

Search Engine Optimisation (SEO) is vital for garnering online visibility and organic growth. This SEO Fundamental Course in Singapore is your gateway to mastering the essential principles that drive your website’s success. Gain practical knowledge and actionable skills to propel your website’s rankings and organic visibility. From understanding search algorithms to optimisation, our SEO course covers the foundational aspects of SEO. It includes conducting keyword research, understanding best practices for on-page and off-page optimisation, coming up with a content strategy, tracking and analysing your SEO strategy.

2 Days

116 Middle Road, ICB Enterprise House #07-02/03/04 (Singapore 188972)

$424.32

(After 70% subsidy)

Claimable with SkillsFuture Credits and PSEA

Register Interest Now

Course Fees and Fundings

Course Overview

Search Engine Optimisation (SEO) is vital for garnering online visibility and organic growth. This SEO Fundamental Course in Singapore is your gateway to mastering the essential principles that drive your website’s success. Gain practical knowledge and actionable skills to propel your website’s rankings and organic visibility. From understanding search algorithms to optimisation, our SEO course covers the foundational aspects of SEO. It includes conducting keyword research, understanding best practices for on-page and off-page optimisation, coming up with a content strategy, tracking and analysing your SEO strategy.

Learning Units

  • Introduction to SEO
  • Master Keyword Research Strategies
  • Explore the 4 Pillars of SEO: On-Page, Off-Page, Technical and Local
  • Comprehend the Search Engine Website Ranking Process
  • Craft a Winning SEO Content Strategy
  • Build an SEO-Optimised Website Structure
  • Uncover Useful SEO Tools
  • Optimise Your SEO Strategy

Skills You Will Gain

  • Keyword Research: Conduct research to uncover high-volume, low-competition keywords
  • On-Page SEO Optimisation: Apply diverse content creation strategies for SEO optimisation
  • Off-Page SEO Optimisation: Gain a comprehensive understanding of diverse types outreach methods
  • Technical SEO Implementation: Perform a comprehensive website audit and offer recommendations for enhanced website elements and structure
  • SEO Analysis: Monitor search results, assess search engine rankings, and analyse performance
  • SEO Optimisation: Assess and enhance SEO strategies to attain business objectives, utilising tools like Semrush, Google Keyword Planner, and Google Analytics

Tools Covered

Who Is This Course For?

This course is designed for marketers, business owners, senior managers, and executives who have responsibilities in business analysis, marketing, and sales.

Prerequisite

Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programs.

Why Learn At OOm

Extensive Industry Experience Spanning 17 Years

Seasoned Trainers with Real-World Expertise

Immersive Learning Through Practical Hands-On Approach

Course Fees & Subsidy

Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)

Singapore Citizens (40 years old & above)

Course fees 

S$1,088

S$1,088

Course fees after SkillsFuture subsidy 

S$544 (After 50% subsidy)

S$326.40 (After 70% subsidy)

9% GST (on full course fees)

S$97.92

S$97.92

Nett Course Fee

Balance payable by SkillsFuture Credits*

S$641.92

S$424.32

Additional Subsidy

*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits 

NTUC UTAP members can receive up to 50% support for course fees after subsidy 

Singaporeans 30 years old and below can cover remaining fees with PSEA 

Non Small-Medium Enterprises (Non SMEs)

Small-Medium Enterprises (SMEs)

*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million

Course fees 

S$1,088 

S$1,088 

Course fees after SkillsFuture subsidy

S$544 (After 50% subsidy)

S$326.40 (After 70% subsidy)

9% GST (on full course fees)

S$97.92

S$97.92

Nett Course Fee

S$641.92

S$424.32

Additional Subsidy

Companies with existing SkillsFuture Enterprise Credit (SFEC)^ can receive up to 90% additional subsidy to offset the remaining fees.

^Expiring on 30 June 2025

Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.

Reimbursement via Enterprise Innovation Scheme (EIS):

  • Option 1: Annual tax deduction of 400%
  • Option 2: Convert 20% of course fees into cash payout 

Course Schedule

Available
Selling Fast
Full Enrollment

WSQ Mastering the Art of SEO - Unlocking the Power of SEO

Course duration: 2 days
Venue: ICB Enterprise House
Time: 9am-6pm
Date

Certificate

Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment. 

Our Trainers

Martin Li

Ivan Wong

Eugene Tan

With over 16 years of diverse marketing leadership, Martin specialises in driving business growth through impactful SEO strategies. He is also proficient in analytics-driven insights, strategic PR, and amplifying brand reach through social media. He holds certifications in key digital marketing disciplines such as Search Engine Marketing, Analytics, and Conversion Rate Optimisation (CRO). This deep understanding of foundational principles underpins his successful digital marketing strategies.

Ivan brings over 20 years of experience in Digital Marketing, Conversion Optimization, Digital Analytics, and Data Science. He served as the SEO/Analytics Director at GroupM Asia-Pacific and as one of Google's appointed Regional Trainers, holding training certifications in ACLP and DDDLP. He blends experiential learning with a results-driven training approach.

Eugene, with a background as the former Director of Standard Chartered Bank, is an ACLP certified trainer and seasoned SEO practitioner, boasting over 20 years of expertise in omni-channel and digital marketing.

*Only 1 trainer will be facilitating per class

FAQs:

SEO comprises a collection of tactics and methods designed to enhance a website’s visibility and ranking on search engine results pages (SERPs). This encompasses keyword research, on-page SEO, off-page SEO, and technical SEO.

Search Engine Marketing (SEM) is a digital marketing strategy that employs paid advertising to enhance visibility on search engine results pages (SERPs). It predominantly centres on pay-per-click (PPC) ads, where advertisers bid on keywords and pay when users click on their ads. On the other hand, Search Engine Optimisation (SEO) focuses on refining a website’s content and structure to boost organic search rankings. It is a long-term strategy that augments visibility without incurring direct costs.
You can self-educate in SEO through tutorial videos available on platforms like YouTube and online guides. However, to establish yourself as an SEO specialist and demonstrate your qualifications to potential employers, acquiring certification by enrolling in an SEO course in Singapore is essential. It serves as concrete evidence of your expertise and ability to handle SEO tasks effectively.
While self-learning is an option, seeking proper guidance from experienced trainers can significantly enhance your understanding and practical application of the subject. With OOm’s 17 years of experience in the digital marketing industry, you can gain insights from real-life case studies and access tested and proven strategies when you enrol in our SkillsFuture-accredited SEO course.
Having basic computer skills is sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of Google Marketing. The trainers are experienced in teaching beginners, adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Academy as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.

You can indicate your interest here, call us at 6993 9898 or email us at training@oom.com.sg and we will get back to you as soon as possible.

WSQ Mastering the Art of SEO – Unlocking the Power of SEO

WSQ Mastering the Art of SEO – Unlocking the Power of SEO

TGS-2023040527

$424.32

(After 70% subsidy)

Claimable with SkillsFuture Credits and PSEA

Duration: 2 Days

Location: 116 Middle Road, ICB Enterprise House, #07-02/03/04, Singapore 188972

Course Fees and Fundings

OOm Pte Ltd

UEN 200617554M

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