WSQ Start A
Successful Google Marketing Campaign

Course Overview

In this comprehensive course, you will delve into the fundamentals of Google Marketing Solutions on the Google Ads platform. 

 

The course equips you with the knowledge and skills to set up effective campaigns. You will learn how to create compelling ad copies, select relevant keywords, and target specific audiences to maximise the reach and conversion rate of your marketing efforts. Dive into the intricacies of campaign structure, ad formats, and bidding strategies for optimal performance.

 

You will explore the effectiveness of split testing by experimenting with different ad variations, landing pages, and targeting options. This allows you to determine the most impactful combination that aligns with your objectives. Essential tracking and analytics tools are also covered, enabling you to monitor conversions, analyse campaign performance, and utilise data to enhance your marketing strategies.

2 Days

116 Middle Road, ICB Enterprise House #07-02/03/04 (Singapore 188972)

$424.32

(After 70% subsidy)

Course Overview

In this comprehensive course, you will delve into the fundamentals of Google Marketing Solutions on the Google Ads platform. 

 

The course equips you with the knowledge and skills to set up effective campaigns. You will learn how to create compelling ad copies, select relevant keywords, and target specific audiences to maximise the reach and conversion rate of your marketing efforts. Dive into the intricacies of campaign structure, ad formats, and bidding strategies for optimal performance.

 

You will explore the effectiveness of split testing by experimenting with different ad variations, landing pages, and targeting options. This allows you to determine the most impactful combination that aligns with your objectives. Essential tracking and analytics tools are also covered, enabling you to monitor conversions, analyse campaign performance, and utilise data to enhance your marketing strategies.

Learning Units

Skills You Will Gain

Tools Covered

Who Is This Course For?

This course is designed for marketers, business owners, senior managers, and executives who have responsibilities in business analysis, marketing, and sales. 

Prerequisite

Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programs. 

Why Learn At OOm

Extensive Industry Experience Spanning 17 Years

Seasoned Trainers with Real-World Expertise

Immersive Learning Through Practical Hands-On Approach

Course Fees & Subsidy

Singapore Citizens & Permanent Residents (21 to 39 years old)

Singapore Citizens (40 years old & above)

Course fees 

S$1,088

S$1,088

Course fees after SkillsFuture subsidy

S$544 (up to 50% on course fee)

S$326.40 (up to 70% on course fee)

9% GST (on full course fees)

S$97.92

S$97.92

Nett Course Fee

Balance payable by SkillsFuture Credits*

S$641.92

S$424.32

Additional Subsidy

*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits 

NTUC UTAP members can receive up to 50% support for course fees after subsidy 

Singaporeans 30 years old and below can cover remaining fees with PSEA 

Non Small-Medium Enterprises (Non SMEs)

Small-Medium Enterprises (SMEs)

*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million

Course fees 

S$1,088 

S$1,088 

Course fees after SkillsFuture subsidy

S$544 (up to 50% on course fee)

S$326.40 (up to 70% on course fee)

9% GST (on full course fees)

S$97.92

S$97.92

Nett Course Fee

S$641.92

S$424.32

Additional Subsidy

Companies with existing SkillsFuture Enterprise Credit (SFEC)^ can receive up to 90% additional subsidy to offset the remaining fees.

^Expiring on 30 June 2025

Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.

Reimbursement via Enterprise Innovation Scheme (EIS):

  • Option 1: Annual tax deduction of 400%
  • Option 2: Convert 20% of course fees into cash payout 

Course Schedule

Start a Successful Google Marketing Campaign

Course duration: 2 days
Venue: ICB Enterprise House
Time: 9am-6pm
Date

Certificate

Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment. 

Our Trainers

Ivan Wong

Eugene Tan

Ivan brings over 20 years of experience in Digital Marketing, Conversion Optimization, Digital Analytics, and Data Science. He served as the SEO/Analytics Director at GroupM Asia-Pacific and as one of Google's appointed Regional Trainers, holding training certifications in ACLP and DDDLP. He blends experiential learning with a results-driven training approach.

Eugene, with a background as the former Director of Standard Chartered Bank, is an ACLP certified trainer and seasoned SEO practitioner, boasting over 20 years of expertise in omni-channel and digital marketing.

*Only 1 trainer will be facilitating per class

FAQs:

Google Marketing refers to the strategies and activities employed by businesses to promote their products, services, or brand using Google’s platforms and tools. It encompasses various digital marketing tactics and channels available through Google, which can help businesses reach their target audience, increase brand visibility, drive website traffic, and generate leads or sales. Google’s advertising and marketing solutions include Search Engine Optimisation (SEM), Google Display Network, Performance Max, Shopping and YouTube.

Search Engine Marketing (SEM), also referred to as Google Search Ads, utilises paid advertising to increase the visibility of a business’s products or services on search engine results pages (SERPs). By targeting specific keywords, SEM allows the business to appear as a relevant result when a user enters a particular search query.

Search Engine Marketing (SEM) is a digital marketing strategy that involves using paid advertising to gain visibility on search engine results pages (SERPs). It primarily focuses on pay-per-click (PPC) ads, where advertisers bid on keywords and pay when their ads are clicked. On the other hand, Search Engine Optimisation (SEO) focuses on optimising a website’s content and structure to improve organic search rankings. It’s a long-term strategy that enhances visibility without direct costs.

Having basic computer skills is sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of Google Marketing. The trainers are experienced in teaching beginners, adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.

Upon successful completion of the course, you will receive a Certificate of Completion from OOm Academy as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.

Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold. 

You can indicate your interest here, call us at 6391 0930 or email us at training@oom.com.sg and we will get back to you as soon as possible.

WSQ Start A Successful Google Marketing Campaign

WSQ Start A Successful Google Marketing Campaign

TGS-2023019670

$424.32

(After 70% subsidy)

Duration: 2 Days

Location: 116 Middle Road, ICB Enterprise House, #07-02/03/04, Singapore 188972

Get in touch with us for more details.

Begin your learning journey with us!

Series*
  • WSQ Mastering The Art of SEO - Unlocking The Power of SEO
  • WSQ Start A Successful Google Marketing Campaign
  • WSQ Clicks to Conversions - Mastering Google Analytics
  • WSQ Mastering the Art of Social Media Marketing – Building a Powerful Social Media Presence
  • WSQ Empower Your Brand Influence - Effective Content Strategies for Market Leadership
  • WSQ Dominating TikTok Advertising – Building An Influential Brand Presence
  • WSQ Boosting Efficiency And Content Strategy With Generative AI
  • WSQ Prompt Engineering Essentials - Building Effective AI Prompts
Series*
  • WSQ Mastering The Art of SEO - Unlocking The Power of SEO
  • WSQ Start A Successful Google Marketing Campaign
  • WSQ Clicks to Conversions - Mastering Google Analytics
  • WSQ Mastering the Art of Social Media Marketing – Building a Powerful Social Media Presence
  • WSQ Empower Your Brand Influence - Effective Content Strategies for Market Leadership
  • WSQ Dominating TikTok Advertising – Building An Influential Brand Presence
  • WSQ Boosting Efficiency And Content Strategy With Generative AI
  • WSQ Prompt Engineering Essentials - Building Effective AI Prompts

Get in touch with us for more details.

Begin your learning journey with us!