6-day WSQ Google Digital Marketing Course

WSQ Google Digital Marketing Series

Develop your skills in AI-powered Search Engine Marketing (SEM), Search Engine Optimisation (SEO), and Google Analytics 4 (GA4) across three focused tracks in the WSQ Google Marketing Series. Over 6 days, gain hands-on experience leveraging AI for campaign optimisation, performance tracking, and data-driven marketing strategies to create smarter, more effective digital marketing campaigns.

Google Marketing Campaign • GEO/AI SEO • Google Analytics 4

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Balance Fees

Claimable Using

SkillsFuture

Up to

70%

Support From SSG
Balance Fees

Claimable Using

PSEA

UTAP

Union Training
Assistance Programme
Reimbursement Via

EIS

For Corporate
Introduction
Series Overview
Why Us
Course Fees
Course Schedule
Reviews
FAQs

Introduction of OOm Institute’s WSQ Google Digital Marketing Series

The Google Marketing Series is meticulously designed to comprise three essential courses: GA4, Google Ads, and SEO, now enhanced with the power of AI. From AI-driven campaign automation to AI SEO and GEO, this series equips learners with the latest strategies shaping today’s marketing landscape.

Rather than treating these courses as standalone topics, the programme integrates them into a unified ecosystem, mirroring how Google’s own tools work together. In just 6 days, you’ll build a strong foundation in digital marketing while gaining practical insights into how AI is transforming online advertising, search visibility, and customer engagement.

Who Is This Series For

This course is designed for individuals across all roles and industries who are looking to leverage AI tools to improve productivity, whether by streamlining workflows, enhancing decision-making, or boosting efficiency in both their personal and professional lives.

Prerequisite

Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programmes. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.

WSQ Google Digital Marketing Series Details

Series Overview

Icon for Google marketing campaign course

Google Marketing Campaign

WSQ Start A Successful Google Marketing Campaign

Duration: 2 Days

Introduction to Google Marketing Solutions
Designing Google Search Ads
Reaching the Right Audience
Increasing Traffic and Conversions
Optimising Campaign Performance
Monitoring Profit Margins

Skills You Will Gain

  • Master Google Ads campaign development and implementation
  • Write high-converting ad copy for better performance
  • Master audience targeting strategies
  • Conduct strategic keyword analysis
  • Track and interpret ad performance effectively
  • Optimise campaigns through A/B testing
View Google Marketing Course
Icon for SEO/GEO course

GEO/AI SEO

WSQ Mastering the Art of SEO – Unlocking the Power of SEO

Duration: 2 Days

Introduction to SEO & GEO
Establishing Website Structure
Improving Website Ranking
Refining SEO Strategy

Skills You Will Gain

  • Master keyword research for SEO success
  • Optimise on-page SEO for AI-driven search
  • Build authority through off-page SEO strategies
  • Perform technical SEO audits for better performance
  • Conduct AI-ready website audits for enhanced discoverability
  • Understand AI query interpretation in search engines
  • Analyse SEO performance with industry tools
View SEO Course
Icon for GA4 course

Google Analytics 4

WSQ Clicks to Conversions – Mastering Google Analytics

Duration: 2 Days

Mastering the Fundamentals of Data: Gain an overview of traditional and digital analytics tools
Introduction to Google Analytics 4: Features & Functions
Leverage GA4 Data to Achieve Strategic Success

Skills You Will Gain

  • Set up GA4 tracking and scale it as business needs evolve
  • Understand and segment your audience for better targeting
  • Design reports that answer real business questions
  • Turn GA4 insights into clear optimisation actions
View Google Analytics Course

Why Learn at OOm Institute

Extensive Industry Expertise

We have over 20 years of experience in providing AI, digital marketing and tech solutions for individuals and businesses.

Seasoned & Expert Trainers

Learn from professionals who have hands-on industry experience and a passion for teaching.

Relevant & Applicable

Courses include real-world case studies and applications, ensuring the knowledge gained can be immediately used in the workplace.

Practical Hands-On Approach

We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.

Course Fees & Support

Singapore Citizens

(21 to 39 years old) & Permanent Residents (21 years old & above)

Singapore Citizens

(40 years old & above)

Course fees (3 courses) 

S$3,264

S$3,264

Course fees after
SkillsFuture support

S$1,632 (After 50% support)

S$979.20 (After 70% support)

9% GST (on full course fees) 

S$293.76

S$293.76

Nett Course Fee
Balance payable by SkillsFuture Credits*

S$1,925.76

S$1,272.96

Additional Support

SkillsFuture

*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits 

UTAP

NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support**

PSEA

Singaporeans 30 years old and below can cover remaining fees with PSEA 

All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit MySkillsFuture (at www.myskillsfuture.gov.sg) to choose from the courses available on the website.

*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million

Non Small-Medium Enterprises (Non SMEs)

Small-Medium Enterprises (SMEs)

Course fees (3 courses) 

S$3,264

S$3,264

Course fees after
SkillsFuture support

S$1,632 (After 50% support)

S$979.20 (After 70% support)

9% GST (on full course fees) 

S$293.76

S$293.76

Nett Course Fee

S$1,925.76

S$1,272.96

Additional Support

SFEC

Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional support to offset the remaining fees

Absentee Payroll

Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year

EIS

Reimbursement via Enterprise Innovation Scheme (EIS):
Option 1: Annual tax deduction of 400%
Option 2: Convert 20% of course fees into cash payout

Upcoming Course Schedule

Before you sign up, here are some of the top questions our learners ask.

WSQ Clicks To Conversions - Mastering Google Analytics
Course Duration:
Time:
WSQ Mastering the Art of SEO - Unlocking the Power of SEO
Course Duration: 2 Days
Time: 9AM - 6PM
WSQ Start a Successful Google Marketing Campaign
Course Duration:
Time:

Our Learners’ Reviews

FAQs

Individuals gain a competitive edge with a comprehensive grasp of Google tools, including GA4, Google Ads, and SEO, making them highly sought-after candidates by employers. Businesses attain success by embracing the full potential of the Google suite, unleashing the transformative capabilities of digital marketing for exponential growth.

Having basic computer skills is sufficient, as the course is designed to be beginner-friendly and covers the fundamental aspects of Google Marketing. The trainers are experienced in teaching beginners and adept at delivering complex information in a patient and easily understandable manner, ensuring that you can keep up with the course.

Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.

Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.

You can call us at 6993 9898 or email us at enquiry.institute@oom.com.sg and we will get back to you as soon as possible.

Google Marketing Series

$1272.96

(After 70% support)

Claimable with SkillsFuture Credits and PSEA

Duration: 6 Days

Delivery Mode: Onsite Training

Medium of Instruction: English

Register Interest Now