Prompt Engineering Course
WSQ Prompt Engineering Essentials - Building Effective AI Prompts
OOm Institute’s Prompt Engineering Course
OOm Institute’s Prompt Engineering Course in Singapore focuses on creating effective prompts for both business and creative applications. This course helps you understand the difference between good and bad prompts and how they impact outcomes.
You will learn the nuances of prompt design, gaining hands-on experience in creating prompts that generate precise, relevant, and human-centric responses across various domains, including creativity, communication, research, and marketing.
Through guided activities, tool comparisons, and insights into AI content detection and ethical considerations, you will develop advanced skills to generate contextually relevant, high-quality AI outputs.
By the end of the course, you will be well-prepared to integrate AI into your work, enhance creativity, and drive real business and creative value using prompt engineering techniques.
2 Days
116 Middle Road, ICB Enterprise House #07-02/03/04 (Singapore 188972)
$424.32
(After 70% subsidy)
Claimable with SkillsFuture Credits and PSEA
OOm Institute’s Prompt Engineering Course
OOm Institute’s Prompt Engineering Course in Singapore focuses on creating effective prompts for both business and creative applications. This course helps you understand the difference between good and bad prompts and how they impact outcomes.
You will learn the nuances of prompt design, gaining hands-on experience in creating prompts that generate precise, relevant, and human-centric responses across various domains, including creativity, communication, research, and marketing.
Through guided activities, tool comparisons, and insights into AI content detection and ethical considerations, you will develop advanced skills to generate contextually relevant, high-quality AI outputs.
By the end of the course, you will be well-prepared to integrate AI into your work, enhance creativity, and drive real business and creative value using prompt engineering techniques.
Course Outline
Prompt Engineering Principles and Tactics
- Introduction to Generative AI tools and prompt engineering principles
- Comparison of simple and effective advanced prompts
- The prompt framework for generating optimal AI responses
- Principles of digital storytelling and their integration with AI prompts
- Applying prompt engineering for creativity, soft skills development, and business use
Market Research Using Prompt Engineering
- Using prompts for market research, planning, and analysis
- Conducting SWOT analysis and external market research
- Developing marketing strategies including segmentation, targeting, positioning, and the marketing mix using AI-generated insights
Content Strategy Using Prompt Engineering
- Creating a comprehensive content creation, enhancement, and distribution strategy with AI prompts
- Generating content copies for various digital marketing assets
- Crafting content that reflects brand voice using AI
- Using practical prompts for generating long-form content, social media caption, video script, and email
Ethical Guidelines & Considerations in AI
- Legal and regulatory considerations in AI usage
- Ethical guidelines for Generative AI and content creation
- Socio-cultural impacts of Generative AI
- Identifying and verifying AI-generated content with AI content detectors
Skills You Will Gain
- Master advanced prompt engineering techniques: Learn how to use prompt priming, structured frameworks, and optimisation strategies to consistently generate high-quality AI outputs
- Customise AI tools for business workflows: Adapt AI platforms and workflows to meet specific goals across marketing, operations, and creative production
- Apply AI for strategic decision-making: Leverage AI to enhance creativity, analyse competitors, support data-driven decisions, and optimise marketing strategies
- Conduct competitors analysis using AI: Use AI-generated insights to evaluate SWOT while identifying market trends and opportunities
- Develop brand-aligned content across channels: Create consistent, high-quality content for social media, blogs, emails, and videos using well-structured prompts
- Identify and verify AI-generated content: Understand how to detect and validate AI-created outputs using available tools and verification techniques
- Ensure ethical and compliant AI usage: Follow best practices and guidelines to responsibly create and manage generative AI content
Tools Covered
Who Is This Course For?
This Prompt Engineering Course in Singapore is designed for professionals who want to master the fundamentals of using effective prompts and how they use Generative AI tools for work and productivity. This course is suitable for:
- Marketing professionals or digital marketers who want to use AI for content creation, marketing strategy, market research, and campaign development
- Designers, content creators, and creative professionals who want to use AI to enhance creativity, communication, storytelling, and strategic thinking in their work
- HR professionals, and administrative staff who want to apply AI to improve efficiency in tasks such as writing emails, preparing reports, conducting research, and handling daily workplace responsibilities
- Decision-makers who want to build practical skills in using AI tools for business operations, content creation, and data-driven decision-making across different functions
Prerequisite
Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programmes. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.
Why Learn At OOm Institute
Extensive Industry Expertise
We have over 20 years of experience in providing AI, digital marketing and tech solutions for individuals and businesses.
Seasoned & Expert Trainers
Learn from professionals who have hands-on industry experience and a passion for teaching.
Relevant & Applicable
Courses include real-world case studies and applications, ensuring the knowledge gained can be immediately used in the workplace.
Practical Hands-On Approach
We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.
Here’s What Most Learners Ask Us
Before you sign up, here are some of the top questions our learners ask.
What Will I Learn In the Prompt Engineering Course?
You’ll learn how to use craft prompts that generate reliable, high-quality responses from AI tools. Key takeaways include:
- Understand the essentials of prompt engineering and how it impacts AI-generated outputs
- Craft prompts that generate reliable, high-quality responses from AI tools
- Hands-on exercises to design, refine, and test prompts across different AI tools and use cases
Where Are Your Classes Held?
We run classes at two convenient training venues:
Tanjong Pagar:
10 Anson Rd, International Plaza, #25-08, Singapore 079903
Jurong East:
80 Jurong East St. 21, #04-09 Devan Nair Institute for Employment & Employability
Can I Get Help With Course Fee Claims?
Is A Laptop Provided?
Will There Be An Assessment?
Yes, an assessment will be conducted on the second day of the course to evaluate your understanding. You must pass this assessment to be awarded the course certificate.
Is Full Attendance Required?
Yes, to meet course requirements, all learners must attend the full course duration and mark their e-Attendance using Singpass.
Course Fees & Support
Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old & above)
Singapore Citizens (40 years old & above)
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
Balance payable by SkillsFuture Credits*
S$641.92
S$424.32
Additional Support
*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits
NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support**
Singaporeans 30 years old and below can cover remaining fees with PSEA
Non Small-Medium Enterprises (Non SMEs)
Small-Medium Enterprises (SMEs)
*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million
Course fees
S$1,088
S$1,088
Course fees after SkillsFuture support
S$544 (After 50% support)
S$326.40 (After 70% support)
9% GST (on full course fees)
S$97.92
S$97.92
Nett Course Fee
S$641.92
S$424.32
Additional Support
Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional subsidy to offset the remaining fees.
Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year.
Reimbursement via Enterprise Innovation Scheme (EIS):
- Option 1: Annual tax deduction of 400%
- Option 2: Convert 20% of course fees into cash payout
**Validity period: 15 March 2024 – 31 March 2027
All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills related courses. Visit the SkillsFuture Credit website (www.skillsfuture.gov.sg/credit) to choose from the courses available on the Training Exchange course directory.
Course Schedule
Your Prompt Engineering Course Certificate
Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.
*SkillsFuture Course Page here
Course Code: TGS-2023041096
Course Fees Support Validity Period: 28 Dec 2023 – 27 Dec 2027
Our Prompt Engineering Trainers
Leslie Chan
Lance Cheah
Dr. William
Jonathan Lim
Susan Kwa
Kelvin Lee
FAQs:
What is prompt engineering?
Prompt engineering refers to crafting well-formulated and strategic AI prompts to elicit desired responses from AI models like ChatGPT. It is crucial for several reasons, such as creating content that aligns with the intended audience and reducing the likelihood of generating irrelevant or off-topic responses.
However, prompt engineering extends beyond traditional content creation applications, encompassing various domains such as digital storyboarding, market research, and adherence to ethical guidelines in AI utilisation.
How does learning prompt engineering help in digital marketing?
Mastering prompt engineering equips you to craft effective AI prompts, such as for ChatGPT, that generate high-quality, targeted content. In digital marketing, this means faster content creation, sharper ad copy, more engaging social media posts, and better data-driven insights, giving you a competitive edge in planning and executing campaigns.
If you want to explore beyond prompt engineering, you can also learn more about how AI helps in digital marketing.
Other than prompt engineering, what other Generative AI courses can I enrol in?
Besides prompt engineering, you can enrol in several other Generative AI courses at OOm Institute to expand your skills:
- AI in Content Creation: Focus on creating high-quality AI-driven multimedia content using tools like ChatGPT, Gemini, and Genspark.
- AI in Video Creation: Learn how to leverage AI tools to produce engaging videos efficiently.
- AI in Graphic Design: Discover how AI can assist in creating stunning visual designs and graphics.
These courses complement prompt engineering and provide practical skills for applying AI across content, video, and design workflows.
Can I attend the course if I do not have any coding skills?
Yes, you can attend the course even if you do not have any coding skills. This Prompt Engineering course is designed to be beginner-friendly and does not require any programming knowledge. As long as you have basic computer skills, you will be able to follow the lessons comfortably.
The course focuses on teaching you how to communicate effectively with Generative AI tools through well-structured prompts, rather than writing code. This foundation is especially useful if you’re exploring how AI in digital marketing is applied in real-world scenarios, such as content creation, SEO, and campaign optimisation.
What certificates will I receive upon completing the course?
Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.
What do I need to bring for the course?
Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.
How do I register for the course?
You can indicate your interest here, call us at 6993 9898 or email us at enquiry.institute@oom.com.sg and we will get back to you as soon as possible.
WSQ Prompt Engineering Essentials – Building Effective AI Prompts
WSQ Prompt Engineering Essentials – Building Effective AI Prompts
TGS-2023041096
$424.32
(After 70% support)
Claimable with SkillsFuture Credits and PSEA
Duration: 2 Days
Delivery Mode: Onsite Training
Medium of Instruction: English