Prompt Engineering Course

Q: How do I register for the course?

You can indicate your interest here , call us at 6993 9898 or email us at enquiry.institute@oom.com.sg and we will get back to you as soon as possible.

WSQ Prompt Engineering Essentials – Building Effective AI Prompts

TGS-2023041096

$424.32 (After 70% support)

Claimable with SkillsFuture Credits and PSEA

Duration:

2 Days

Delivery Mode:

Onsite Training

Medium of Instruction:

English

Course Fees and Support

Balance Fees 
Claimable Using

SkillsFuture

Up to

70%

Support From SSG

Balance Fees 
Claimable Using

PSEA

UTAP

Union Training
Assistance Programme

Reimbursement Via

EIS

For Corporate

Overview of OOm Institute’s Prompt Engineering Course

OOm Institute’s Prompt Engineering Course in Singapore focuses on creating effective prompts for both business and creative applications. This course helps you understand the difference between good and bad prompts and how they impact outcomes.

You will learn the nuances of prompt design, gaining hands-on experience in creating prompts that generate precise, relevant, and human-centric responses across various domains, including creativity, communication, research, and marketing.

Through guided activities, tool comparisons, and insights into AI content detection and ethical considerations, you will develop advanced skills to generate contextually relevant, high-quality AI outputs.

By the end of the course, you will be well-prepared to integrate AI into your work, enhance creativity, and drive real business and creative value using prompt engineering techniques.

Course Outline

Prompt Engineering Principles and Tactics

Introduction to Generative AI tools and prompt engineering principles
Comparison of simple and effective advanced prompts
The prompt framework for generating optimal AI responses
Principles of digital storytelling and their integration with AI prompts
Applying prompt engineering for creativity, soft skills development, and business use

Market Research Using Prompt Engineering

Using prompts for market research, planning, and analysis
Conducting SWOT analysis and external market research
Developing marketing strategies including segmentation, targeting, positioning, and the marketing mix using AI-generated insights

Content Strategy Using Prompt Engineering

Creating a comprehensive content creation, enhancement, and distribution strategy with AI prompts
Generating content copies for various digital marketing assets
Crafting content that reflects brand voice using AI
Using practical prompts for generating long-form content, social media caption, video script, and email

Ethical Guidelines & Considerations in AI

Legal and regulatory considerations in AI usage
Ethical guidelines for Generative AI and content creation
Socio-cultural impacts of Generative AI
Identifying and verifying AI-generated content with AI content detectors

Skills You Will Gain

Master advanced prompt engineering techniques: Learn how to use prompt priming, structured frameworks, and optimisation strategies to consistently generate high-quality AI outputs

Customise AI tools for business workflows: Adapt AI platforms and workflows to meet specific goals across marketing, operations, and creative production

Apply AI for strategic decision-making: Leverage AI to enhance creativity, analyse competitors, support data-driven decisions, and optimise marketing strategies

Conduct competitors analysis using AI: Use AI-generated insights to evaluate SWOT while identifying market trends and opportunities

Develop brand-aligned content across channels: Create consistent, high-quality content for social media, blogs, emails, and videos using well-structured prompts

Identify and verify AI-generated content: Understand how to detect and validate AI-created outputs using available tools and verification techniques

Ensure ethical and compliant AI usage: Follow best practices and guidelines to responsibly create and manage generative AI content

Real Story. Real Impact.

Gary applied the skills he learned in our Generative AI course and saw amazing results for his event company!

Watch to find out how AI helped him improve his business.

Here’s What Most Learners Ask Us

Before you sign up, here are some of the top questions our learners ask.

Can I Get Help With Course Fee Claims?

Absolutely. We assist all eligible learners in navigating the claim process.

Is A Laptop Provided?

Learners are encouraged to bring their own laptops for a more personalised experience. However, if needed, we can provide a laptop for use during the course—just let us know in advance.

Will There Be An Assessment?

Yes, an assessment will be conducted on the second day of the course to evaluate your understanding. You must pass this assessment to be awarded the course certificate.

Is Full Attendance Required?

Yes, to meet course requirements, all learners must attend the full course duration and mark their e-Attendance using Singpass.

Course Fees & Support

Singapore Citizens

(21 to 39 years old) & Permanent Residents (21 years old & above)

Singapore Citizens

(40 years old & above)

Course fees

S$1,088

Course fees after
SkillsFuture support

S$544 (After 50% support)

S$326.40 (After 70% support)

9% GST (on full course fees)

S$97.92

Nett Course Fee
Balance payable by SkillsFuture Credits*

S$641.92

S$424.32

Additional Support

SkillsFuture

*Singaporeans 25 years old & above can cover remaining fees with SkillsFuture Credits

UTAP

NTUC UTAP members can receive up to 50% support for course fees after SkillsFuture support**

PSEA

Singaporeans 30 years old and below can cover remaining fees with PSEA

**Validity period: 15 March 2024 – 31 March 2027

All Singaporeans aged 25 and above can use their $500 SkillsFuture Credit from the government to pay for a wide range of approved skills-related courses. Visit MySkillsFuture (at www.myskillsfuture.gov.sg) to choose from the courses available on the website.

*Registered or incorporated in Singapore. Employment size of not more than 200 or with annual sales turnover of not more than $100 million

Non Small-Medium Enterprises (Non SMEs)

Small-Medium Enterprises (SMEs)

Course fees

S$1,088

Course fees after
SkillsFuture support

S$544 (After 50% support)

S$326.40 (After 70% support)

9% GST (on full course fees)

S$97.92

Nett Course Fee
Balance payable by SkillsFuture Credits*

S$641.92

S$424.32

Additional Support

SFEC

Companies with existing SkillsFuture Enterprise Credit (SFEC) can receive up to 90% additional support to offset the remaining fees

Absentee Payroll

Additional Support via Absentee Payroll: Claimable up to $4.50 per hour, capped at $100,000 per enterprise per calendar year

EIS

Reimbursement via Enterprise Innovation Scheme (EIS):
Option 1: Annual tax deduction of 400%
Option 2: Convert 20% of course fees into cash payout

Upcoming Course Schedule

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WSQ Prompt Engineering Essentials: Building Effective AI Prompts

Course Duration: 2 days

Time: 9am-6pm

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Who Is This Course For

This Prompt Engineering Course in Singapore is designed for professionals who want to master the fundamentals of using effective prompts and how they use Generative AI tools for work and productivity. This course is suitable for:

Marketing professionals or digital marketers who want to use AI for content creation, marketing strategy, market research, and campaign development

Designers, content creators, and creative professionals who want to use AI to enhance creativity, communication, storytelling, and strategic thinking in their work

HR professionals, and administrative staff who want to apply AI to improve efficiency in tasks such as writing emails, preparing reports, conducting research, and handling daily workplace responsibilities

Decision-makers who want to build practical skills in using AI tools for business operations, content creation, and data-driven decision-making across different functions

Prerequisite

Basic computer competency including keyboard and mouse usage, file and folder navigation, and basic application handling such as launching and closing programmes. Additionally, learners should possess a basic understanding of English, with the ability to listen, speak, read and write in the language.

Why Learn at OOm Institute

Extensive Industry Expertise

We have over 20 years of experience in providing AI, digital marketing and tech solutions for individuals and businesses.

Seasoned & Expert Trainers

Learn from professionals who have hands-on industry experience and a passion for teaching.

Relevant & Applicable

Courses include real-world case studies and applications, ensuring the knowledge gained can be immediately used in the workplace.

Practical Hands-On Approach

We emphasise interactive learning, allowing learners to apply concepts through practical exercises and real-world projects.

Your Prompt Engineering Course Certificate

Upon fulfilling the course requirements with a minimum attendance rate of 75% and demonstrating proficiency in the assessments, candidates will be awarded a Certificate of Completion from OOm, along with a prestigious WSQ Statement of Attainment.

*SkillsFuture Course Page here

Course Code: TGS-2023040915

Course Fees Support Validity Period: 21 Dec 2023 – 20 Dec 2027

Our Learners’ Reviews

Meet Our Generative AI Trainers

Leslie Chan

Lance Cheah

Dr. William

Jonathan Lim

Susan Kwa

Kelvin Lee

Leslie is an ACLP-certified trainer with over a decade of experience in adult education, specialising in Generative AI, digital productivity tools, and workplace transformation. He delivers hands-on, beginner-friendly courses that equip learners with the skills to apply AI and digital technologies effectively in their daily work and professional environments.

Lance is a highly experienced trainer specialising in AI technologies, with expertise in AI-driven automation, advanced prompt engineering for applications such as image generation and social media. He is proficient in leading LLMs like ChatGPT and Gemini, as well as tools such as n8n and Botpress. With over 10 years of experience and formal accreditation as a trainer, Lance has a proven track record of designing and delivering impactful programmes that enable professionals and individuals to confidently leverage AI for greater productivity and creativity.

Dr. William is an educator and design innovator with over 15 years of experience in AI, co-design, and corporate development. He specialises in developing integrated learning frameworks and professional training roadmaps that combine AI and data science, creativity, empathy, and strategic thinking. His work focuses on advancing both technical and soft skills development in corporate and institutional settings.

Jonathan has over 20 years of experience in marketing and sales, excelling in digital marketing and utilising various AI tools. With more than 5 years of training experience, he co-develops courses on Critical Core Skills. Jonathan holds certifications in digital marketing and AI tools. Notably, he conducted a session at the IAL Learning Festival in 2023, earning a media feature on CNA938.

Susan is a seasoned consultant with over 20 years of experience in consumer insights, strategic consulting, and research. She develops and delivers tailored training programmes in soft skills for diverse audiences, such as performance management, creative thinking, and critical thinking. She also incorporates AI tools and modern AI-driven learning approaches into her training to enhance engagement and effectiveness.

Kelvin is a corporate training specialist with over 20 years of experience in education and professional development. He specialises in AI tools, leadership development, and Neuro-Linguistic Programming (NLP), with expertise in change management, human capital development, and customer experience. Kelvin holds a Master of Business Administration (MBA) in Tourism & Hospitality Management and a Bachelor of Arts in Tourism Management.

FAQs

What is prompt engineering?

Prompt engineering refers to crafting well-formulated and strategic AI prompts to elicit desired responses from AI models like ChatGPT. It is crucial for several reasons, such as creating content that aligns with the intended audience and reducing the likelihood of generating irrelevant or off-topic responses.

However, prompt engineering extends beyond traditional content creation applications, encompassing various domains such as digital storyboarding, market research, and adherence to ethical guidelines in AI utilisation.

How does learning prompt engineering help in digital marketing?

Mastering prompt engineering equips you to craft effective AI prompts, such as for ChatGPT, that generate high-quality, targeted content. In digital marketing, this means faster content creation, sharper ad copy, more engaging social media posts, and better data-driven insights, giving you a competitive edge in planning and executing campaigns.

If you want to explore beyond prompt engineering, you can also learn more about how AI helps in digital marketing.

Other than prompt engineering, what other Generative AI courses can I enrol in?

Besides prompt engineering, you can enrol in several other Generative AI courses at OOm Institute to expand your skills:

AI in Content Creation: Focus on creating high-quality AI-driven multimedia content using tools like ChatGPT, Gemini, and Genspark.
AI in Video Creation: Learn how to leverage AI tools to produce engaging videos efficiently.
AI in Graphic Design: Discover how AI can assist in creating stunning visual designs and graphics.

These courses complement prompt engineering and provide practical skills for applying AI across content, video, and design workflows.

Can I attend the course if I do not have any coding skills?

Yes, you can attend the course even if you do not have any coding skills. This Prompt Engineering course is designed to be beginner-friendly and does not require any programming knowledge. As long as you have basic computer skills, you will be able to follow the lessons comfortably.

The course focuses on teaching you how to communicate effectively with Generative AI tools through well-structured prompts, rather than writing code. This foundation is especially useful if you’re exploring how AI in digital marketing is applied in real-world scenarios, such as content creation, SEO, and campaign optimisation.

What certificates will I receive upon completing the course?

Upon successful completion of the course, you will receive a Certificate of Completion from OOm Institute as well as a SkillsFuture WSQ Statement of Attainment (SOA). The SOA is a certification that not only validates an individual’s expertise in the course but is also widely recognised by employers in Singapore.

What do I need to bring for the course?

Please ensure that you bring a laptop to the course to engage in class activities. Additionally, you may consider bringing a jacket in case you feel cold.

How do I register for the course?

You can indicate your interest here, call us at 6993 9898 or email us at enquiry.institute@oom.com.sg and we will get back to you as soon as possible.