Case Study
SEO + GEO

How Soon Bee Huat Achieved Google Page 1 Rankings for 95% of Its Tracked Keywords

A targeted SEO and content strategy strengthened Soon Bee Huat’s visibility for non-branded tile and surface-material searches.
Campaign period: 


30 April 2025 – 29 July 2026

95%
 Tracked Keywords on Google Page 1
+82.6%
Search Clicks
+98.35%
Search Impressions

About Soon Bee Huat

Soon Bee Huat supplies tiles and surface materials for residential and commercial applications.

The campaign focused on strengthening the company’s organic search presence for high-intent tile and surface-material keywords while expanding its visibility beyond branded searches.

The Challenge

01

Improve Keyword Visibility

Soon Bee Huat wanted to achieve stronger Google rankings for relevant tile and surface-material searches.

02

Expand Non-Branded Discovery

The campaign needed to reach people searching for specific materials, flooring options and related information without using the Soon Bee Huat brand name.
03

Strengthen Content Coverage

More content was needed to address the comparisons, questions and topics people encounter when researching tiles and flooring materials.

Our Strategy

A coordinated SEO and content strategy focused on improving keyword rankings and expanding Soon Bee Huat’s coverage of relevant search topics.

Optimise Target Pages

Relevant webpages were optimised around the tile and surface-material keywords tracked during the campaign.

Target Non-Branded Searches

The campaign targeted searches related to materials, flooring choices and surface maintenance to extend visibility beyond branded terms.

Develop Supporting Blog Content

Blog articles were created around focused questions and comparisons related to tiles and flooring.

Create In-Depth Content

Long-form skyscraper articles were developed to cover broader tile, stone and renovation-related topics in greater depth.

The Results

95%

Tracked Keywords on Google Page 1

Nineteen out of 20 tracked keywords reached the first page of Google.
80%

Tracked Keywords on Google Page 1

Sixteen out of 20 tracked keywords reached a Top 3 position.
34 → 3

Average Ranking Position

The average position across the tracked keyword set improved from position 34 to position 3.
+82.6%

Search Clicks

Search clicks increased by 82.6% during the measured comparison period.
+98.35%

Search Impressions

Search impressions increased by 98.35% during the measured comparison period.

Proof in Action

01

Search Rankings

Tracked keywords that achieved strong Google positions included:

  • Ceramic tiles vs homogeneous tiles
  • Different types of flooring
  • Marble tiles
  • Homogeneous tiles
  • How to remove stains from marble floors
Building visibility across material, flooring and surface-maintenance searches.
Addressing a focused flooring comparison through relevant blog content.
02

Blog Content

Featured article:
 

Tile vs Carpet: Which Flooring Options Are Better for Your Singapore Home?

03

Skyscraper Content

Featured article:
 

Tiles and Stones 101: A Complete Renovation Guide for Singaporeans

Providing more comprehensive coverage of tiles, stones and renovation considerations.
An example of Soon Bee Huat appearing for a relevant non-branded search.
04

Search Appearance

The campaign example shows Soon Bee Huat appearing within a Google search experience for a relevant marble-tile query.

05

Brand Visibility

High Share of Voice (SOV), strengthening Soon Bee Huat’s visibility across key AI-driven tile and flooring searches.
GEO Report Dashboard

Key outcome 🎉

19 of 20 tracked keywords reached Google Page 1, alongside an 82.6% increase in search clicks and a 98.35% increase in search impressions.

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