Blog Posts

Get the latest online marketing insights and analysis from our very own digital marketing experts.

Aug 24 2019

Look Who’s Talking: Lou Vanya Valenzuela

Posted by Charisma Felix

Strong-willed, dedicated, brainy, and radical—our guest for this week’s episode of Look Who’s Talking is many things. But, if there’s one thing she isn’t, it’s someone who quits on life’s challenges.  For almost a year of being with us at OOm, we are witnesses to her determination to achieve her dreams, despite the hurdles trying

Aug 23 2019

The Relationship Between Digital Marketing Components: SEO & Content

Posted by Kate Santos , , , ,

  Last week, we wrote about web design and its relationship with SEO strategies. Incorporating SEO techniques in the design process of a company website is an effective way of optimising it and enhancing its online presence. To do this, it is paramount that the website has great content. Otherwise, there would be nothing to

Aug 22 2019

Google to Phase Out Average Position Metric: Here’s How it Will Affect You

Posted by Charisma Felix ,

In case you haven’t heard, Google recently announced that they’re bidding goodbye to one of their oldest metrics: the average position.  For nearly two decades, the metric has been an essential and insightful key performance indicator for digital marketers. But, after serving its purpose, the search engine is set to phase it out, deeming the

Aug 21 2019

5 Factors of Website Visual Hierarchy

Posted by Charisma Felix ,

In the mind of every artist, there’s a vision that drives them to create fine works of art. The same can be said for web designers who put a lot of work in creating aesthetic websites. Designing a website isn’t as simple as it seems. It’s the same with art–you can’t just rush it. With

Aug 20 2019

Facebook Marketing: 5 Elements of a Good Digital Ad

Posted by Charisma Felix ,

Gone are the days where video marketing can only be created and cascaded through a number of devices such as TV ads, email ads, etc. With the advancement of technology and the rise of social media, particularly Facebook, this form of marketing has skyrocketed immensely. Advertising with a digital video has been practiced and watched.

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