Blog Posts

Get the latest online marketing insights and analysis from our very own digital marketing experts.

Keywords
Jun 19 2019

LSI 101: What You Need to Know

Posted by Aj Aviado , ,

Making use of LSI keywords is the growing trend in digital marketing. Google and other leading search engines are becoming more “smarter” in understanding the context of search queries and website content through LSI keywords.     Gone were the days in which Google and other leading search engines rely on keyword density to rank

Codes on a Screen
Jun 18 2019

7 Steps on Speeding up your Website’s Performance

Posted by Aj Aviado , ,

We live in a world where if there’s something we want, we’ll get it in the most convenient way possible. This applies to our everyday actions such as the usage of mobile phones, working via desktop, and other technology-related scenarios.   Why is speed essential?   People are accustomed to the convenience of speed and

SEO Reporting
Jun 17 2019

Your Complete Guide to Writing an Effective SEO Report

Posted by Aj Aviado , ,

If we’re being honest, most of us would say that reporting is the most boring part of SEO. It’s a task that takes up most of our time we could have spent in doing something more productive instead of pulling together the data we have accumulated for the past month. Adding to the frustration is

OOm Look who's Talking
Jun 15 2019

Look Who’s Talking: Arvie Maghari

Posted by Charisma Felix , ,

In this episode of Look Who’s Talking, we are featuring one of the newest members of our team who made a great deal of contribution not only to his department’s performance but also in running the Philippine office. Let’s get to know this lad who, despite his utterly serious facade, is a humble soul driven

Google and Favicons
Jun 14 2019

Google Penalizing Bad Website Favicons

Posted by Aj Aviado

A few weeks ago, something quite peculiar occurred. Spoilers, it’s not as bad as you would think.   Back in May, Google launched a new mobile search design that takes favicons and shows them in search snippets.   There were a lot of people that took advantage of this of course, this is like a